Atlético Madrid sells naming rights to home stadium
Atlético Madrid has sold the naming rights to its home stadium, the Metropolitano.
According to As, the stadium's name will now include the title sponsor, Riyadh Air, a Saudi Arabian airline. The contract with the company runs until 2033 and is expected to bring Atlético between €250 million and €300 million.
This deal marks the largest sponsorship agreement in the club's history.