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UK Bookmakers with Best Odds June 2023

On this page, we will look at which bookmakers offer some of the best odds and the lowest margins to the UK market. There will also be some tips on how to get further enhancements on the BOG and starting price. We also provide you with a list of the top 10 bookmakers in terms of odds, and our team of experts is updating the list on a regular basis. By clicking on a bookmaker name, you will be able to read an in-depth 2022 review and more info about the bookies’ main features.

Good

Bookie	Margin	Opinions	Bonus
	4,34%	0	£20	Bet
18+. Only available to new, verified customers residing in the UK that have registered after 10:00 (UK time) on November 14, 2022. Place a first ever Sportsbook bet of a min. £2 (multiple bets comprising at least 3 selections; min. odds 3/10 (1.3) per leg; live/in-play or pre-match). Customers must place their first qualifying bet within 30 days of registration, after which the welcome offer will expire. Full T&Cs apply.
	4,35%	0	£20	Bet
NEW CUSTOMERS ONLY. STRICTLY 18+. MINIMUM DEPOSIT £20. 1. BET £20 AND GET YOUR FREE £20 BONUS. 2. YOUR £20 INITIAL DEPOSIT MUST BE WAGERED 6X AT MINIMUM ODDS OF 2.0(1/1) BEFORE YOUR BONUS BECOMES CASH 3. THE £20 BONUS IS LOCKED UNTIL THE MINIMUM WAGERING REQUIREMENTS ARE MET. 4. CARD PAYMENTS ONLY. T&CS APPLY.
	4,41%	1		Bet
UK players only - 18+ - BeGambleAware
	4,67%	0
UK players only - 18+ - BeGambleAware
	4,75%	0
UK players only - 18+ - BeGambleAware
	4,75%	0
UK players only - 18+ - BeGambleAware
	4,82%	0
UK players only - 18+ - BeGambleAware
	4,83%	0
UK players only - 18+ - BeGambleAware
	4,88%	0		Bet
UK players only - 18+ - BeGambleAware
	4,93%	0
UK players only - 18+ - BeGambleAware
	4,96%	0	£40
New verified customers from the UK only, 18+. Minimum bet £1. Not applicable to horse and greyhound racing, trotting, or virtual sports. Odds 2/5 or greater. Each leg of the multiple bet needs to be 2/5 or greater too. 3x wagering required: if you get £40, you have to bet £120 to withdraw the bonus. Available within seven days of registration. Full T&Cs apply.

Bookmakers with the lowest football margins. The average margin is not more than 5%. In some markets, it can reach 1%.

Average

	5,01%	0
UK players only - 18+ - BeGambleAware
	5,02%	0	£10	Bet
For new registered customers only. Stakes must be placed with real money in combination with the odds boost token. The offer applies to sports bets only. The maximum total stake is £10. Each way bets are a maximum of £5 each way.
	5,09%	0
UK players only - 18+ - BeGambleAware
	5,12%	1	£50	Bet
Bonus must be claimed within 3 days. Wagering requirements apply. Bonus amount cannot be withdrawn. Further T&Cs apply.
	5,25%	0
UK players only - 18+ - BeGambleAware
	5,3%	0	£50
Min deposit requirement. Free bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet credits stake. Time limits and T&C’s apply.
	5,32%	0	£50
Based on your first day losses. UK 18+. T&Cs apply.
	5,33%	0
UK players only - 18+ - BeGambleAware
	5,33%	0	£20	Bet
18+, UK only. Deposit and place a £10 cash bet at single or accumulated odds of 1/1 or greater and we will give you £20 in free bets. Applies to first cash bet only. Free bets credited as 4 x £5 bets. Cashed out, Void or ‘Draw No Bet’ wagers do not qualify for this promotion. Free bets are credited by midday the following day. 7-day free bet expiry. Available once per customer. Full T&Cs apply.
	5,33%	0	£25	Bet
First day losses equals all settled stakes less all returns. Free bets must be used in their entirety and stakes are deducted from returns. Free bets non withdrawable. Free bets credited within 24 hours. This offer can not be used in conjunction with any other Betgoodwin promotion. If your free bet is subsequently voided it will be replaced within 24 hours. Cashed out bets do not count. This offer is limited to a free bet award per person/household/IP address. Betgoodwin T&Cs apply.
	5,35%	0	£20
New members. £10 min deposit & bet on sportsbook, placed and settled at 1/2 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free bet tokens: valid for 7 days from acceptance (ex E/W's and Multiples) stakes not returned. Rules and exclusions apply.
	5,36%	0	£35	Bet
Only UK bettors over the age of 18 can claim the new customer offer. Not applicable on Trixie/Patent/Yankee. One Free bet per person is allowed. The maximum odds permitted with the Free bet are 100/1 single or combined. Customers who deposit using Neteller/Skrill do not qualify for this offer. Any returns from the Free bets will be paid back into your account minus the Free bet stake. Read the general terms and conditions for all details.
	5,45%	0	£10
UK customers, 18+. Valid 1st June 2018 onwards. Skrill or NETELLER deposits will not count. The free bet stake is not included. The free bet must be used in 7 daysor it will expire. Free bet must be used in full on a selection with odds no greater than 6/1 (7.0) and can be redeemed on single bets only. This process will continue each week (7 days) with customers having to place ten qualifying bets. Bet600 Terms and Conditions apply. Terms and Conditions updated at 20/01/2022.
	5,58%	0	£30	Bet
Full T&Cs apply. New customers, opt-in and deposit within 7 days, and settle a £10 minimum bet at odds of 1/2 (1.5) or greater, to be credited with 3x £10 free bets. Free bets must be used on 4 or more selections with odds of 3/10 (1.3) or greater, stake not returned. 18+ BeGambleAware.org.
	5,59%	0
UK players only - 18+ - BeGambleAware
	5,65%	0	£10	Bet
New customers only. This offer is valid for 7 days from your new account being registered. Min Deposit: £10. First deposit matched up to £10. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card deposits only (exclusions apply). Free bet will expire 7 days after the 1st deposit. 18+. BeGambleAware.org. Bet The Responsible Way. Full Terms apply.
	5,65%	0	£20
This offer is for new UK Midnite customers. Customers must be verified and aged 18+. To qualify you must place accumulator bets that settle with a total stake of £10 and a minimum of 4 legs, at minimum total odds of 3/1 (4.0). There is a progress bar which shows how much qualifying stake you have settled. Free Bets are credited as 2x £10 and expire after 7 days. Free bets can only be used to place bets on Midnite sportsbook. Stake is not returned.
	5,75%	0		Bet
UK players only - 18+ - BeGambleAware
	5,76%	1	£40	Bet
The welcome offer is for new bettors only. Min £20 qualifying bets stake not returned. Free bet – one-time stake of £40, min odds 1.5, stake not returned. 1X wagering requirement for the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for seven days from issue. Withdrawal requests void all active/pending bonuses. Skrill and Neteller deposits are excluded. Full terms and conditions apply.
	5,79%	0	£20	Bet
New bettors only. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 1X wagering requirement for the winnings. Wager from your real balance first. The wager is calculated on bonus bets only. Max conversion: £200. Valid for 7 days from issue. A withdrawal request voids all active/pending bonuses. Excludes Skrill deposits. Full T&Cs apply.
	5,86%	0
UK players only - 18+ - BeGambleAware
	5,86%	0
UK players only - 18+ - BeGambleAware
	5,88%	0	£20
New members. Min £10 bet on sportsbook, placed and settled within 14 days of sign-up. Min odds 1.5. 2 non-withdrawable £10 Free bet tokens: accept within 7 days, valid for 7 days from acceptance. ex E/W & Multiples. Stake not returned. Click for terms.
	5,89%	0	10%
Rebate will be calculated and made to your account by the 32nd day following Account opening. Refunds are made in Real Money, not Free Bets and may be withdrawn. Minimum wagering requirement of 10 settled wagers within the opening month of your account. Geoff Banks Online reserves the right to withhold, restrict or cancel this offer from individual account holders at its own discretion and without prior notice All other general Terms and Conditions apply.
	5,93%	0	Cashback 10%	Bet
Cashback is cash without restrictions. Full T&C's apply. No Max cashout. Gambling can be addictive. Play responsibly. T&C's apply. 18+
	6,04%	0	£10
New Players Only. Minimum stake £10, minimum odds 2.0, stake not returned. Full Terms Apply.
	6,05%	0
UK players only - 18+ - BeGambleAware
	6,16%	0	£50	Bet
New bettors get 50% as a deposit bonus, up to £50. 18+ only. One welcome offer per household. Min deposit £15 (no Skrill/Neteller). Wager deposit and 8x bonus. Max qualifying bet stake = initial bonus. Valid for 60 days. Min odds: 4/5 for singles, 2/5 per acca leg. Some bet types are excluded. Full T&C apply.
	6,19%	0	£20
18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £/€5 bet within 14 days of account reg at min odds ½ to get 1x £/€20 free bet. Free bet available to use on selected sportsbook markets only. Free bet valid for 7 days, stake not returned.
	6,25%	0	£10
Payment restrictions and T&C's apply. 18+. Begambleaware.org
	6,28%	0	£30	Bet
New players only. Minimum £10 qualifying bets, stake not returned. Free bet terms: minimum odds of 1.5 and a £30 wager with no refund on the stake. Bets must be at evens or above (1/1). Bet the actual balance first. Maximum conversion: £200. Promotional value expires seven days after issuance. Withdrawal requests void any active bonus. Skrill payments are excluded. Read all the T&Cs.
	6,33%	0	£10
New players only. Min £10 qualifying bets, stake not returned. Free bet - one time stake of £10, min odds 1.5, stake not returned. 1x wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion £200. Valid for 7 days from issue. Withdrawal requests void all active / pending bonuses. Excluded Skrill and Neteller deposits. Full terms apply.
	6,34%	0	£40
Every Free bet is valid for 7 days. Each bet can be used as a single bet on pre-match and In-Play markets. The Max payout is £500. The Free bet amount cannot be withdrawn. Cash Outs cannot be used on Free bets. The Free bet amount is not included in returns.
	6,35%	0	£30	Bet
New 18+ UK customers only. Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.
	6,39%	1		Bet
UK players only - 18+ - BeGambleAware
	6,39%	0	£10	Bet
Every losing bet that is cancelled, partially cashed out, or completely cashed out will not be deemed a qualifying bet. Additionally, only the win part of the each-way wager will be considered if you place a qualifying bet on an each-way wager. 18+ new customers only. Visa/Mastercard payments only. 1 registration bonus per customer. Available for 3 days. Full T&C apply.
	6,41%	0	£20*
Deposit & Place a £5 bet at odds of 2.0 or greater and get £20 worth of Free bets. 18+ BeGambleAware.Org. Full T&C's apply.
	6,42%	0	£10	Bet
New players only. Min £10 qualifying bets, stake not returned. Free bet - one time stake of £10 min odds 1.5, stake not returned. 1x wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion £200. Valid for 7 days from issue. Withdrawal requests void all active / pending bonuses. Excluded Skrill and Neteller deposits. Full terms apply.
	6,42%	0	£20	Bet
New clients only. Min £10 qualifying bets; stake not returned. Free bet - one-time stake of £20, min odds 1.5, stake not returned. 1X wagering is required for the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for seven days from issue. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full terms apply.
	6,44%	0	£30	Bet
New 18+ UK customers only. Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full Welcome offer T&Cs apply.
	6,44%	0	£20	Bet
UK Only, 18+, T&C's Apply
	6,45%	0	£50	Bet
You must be 18 or over. Only UK bettors qualify for this welcome offer. A qualifying bet of no less than £25 must be made to claim this bonus. Qualifying bets cannot be cashed out early or placed In-Play. You must claim these Free bets and spins within 28 days of opening an account and to claim these bonuses, you must have verified your account with Proof of ID and address.
	6,46%	0	£30	Bet
New Players Only. Min £10 qualifying bets stake not returned. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply.
	6,48%	0	£50
18+ / Complete our 4 Welcome Challenges / Get up to £50 in Free bets, 20 Free spins (Available on Starburst only), an Odds Boost token and a £10 Casino bonus (10x wag req) / Rewards valid for a limited time only / T&C's apply.
	6,49%	0	£50*
Bar One Racing want all our customers to enjoy betting or playing games on our site and to have fun. We fully support Responsible Gambling and subscribe to the services of The Dunlewey Centre. Gambling is a fun adult leisure activity but can be addictive for some people. If you would like to discuss your gambling please call The Dunlewey Centre on 1800 936 725. Full T&C's here.
	6,5%	0
UK players only - 18+ - BeGambleAware
	6,51%	0
UK players only - 18+ - BeGambleAware
	6,59%	0	£30
New customer offer. Place a min £10 bet on the Sportsbook on odds of min 1/2 (1.5), get £30 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards or Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly.
	6,67%	0
UK players only - 18+ - BeGambleAware
	6,7%	0	£60
18+ New Customers only. UK debit cards only. Certain bet types excluded. Qualiifying bets must be placed within 30 days of account opening. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.
	6,71%	0
UK players only - 18+ - BeGambleAware
	6,73%	0
UK players only - 18+ - BeGambleAware
	6,74%	0	£10	Bet
18+. New depositing sport players only. Offer only applies to players who are residents of United Kingdom. Min deposit £10, minimum wagering on sport £20, req qualifying bets at min odds at 1/1. Bet expires after 14 days of being credited. Max one £10 free bet per customer, paid as bonus token with min odds 4/5 req. PayPal, Neteller, Paysafe or Skrill not eligible. Gambling can be addictive. Please Play Responsibly. www.begambleaware.org. T&C's apply.
	6,77%	0	£30	Bet
New players only. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wagering requirement for the winnings. Wager from your real balance first. The wager is calculated on bonus bets only. Max conversion: £200. Valid for 7 days from issue. A withdrawal request voids all active/pending bonuses. Excludes Skrill deposits. Full T&Cs apply.
	6,78%	0	£10	Bet
You must be 18 or older to bet; bettors can find full terms and conditions at begambleaware.org. New users only. To qualify, deposit at least £10 in the “My Offers” section within 30 days. The maximum In-Play bet for Skrill/Neteller deposits is £10, and this betting limit expires after seven days. There is a cap of £100 on any extra winnings.
	6,79%	0	£10
New Players Only. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill & Neteller deposits. Full Terms Apply
	6,79%	0	£30
New Players Only. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill & Neteller deposits. Full Terms apply.
	6,79%	0	£10
New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply.
	6,8%	0	£20
18+ New UK + IRE Customers only. Certain deposit methods & bet types excl. Min first £/€5 bet within 14 days of account reg at min odds ½ to get 4x £/€5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.
	6,86%	0	£10	Bet
New customers only. Min £10 deposit and bet on odds 1/2 or greater required. Free bet and free spins issued within 24 hours of qualifying bet being settled. Free bet valid for 6 months, stake not returned. Free spins valid for 7 days, selected games only. UK only excl Northern Ireland. 18+ T&Cs apply.

Bookmakers with average football margins. The average margin is not more than 7%.

Poor

	7,06%	0	£30	Bet
Only 18+ new users registered using the “MATCHBOOK30” bonus code are eligible. You must make a qualifying bet of 1.8 minimum odds within 14 days of registration to claim this new customer offer. The maximum refund is £30 as a Free bet, expiring after seven days. Deposits via paysafecard, Neteller, or Skrill are exempted from this welcome offer. Only bets staked between 05/04/2022 and 31/12/2023 qualify. Matchbook’s general Terms and Conditions apply.
	7,1%	0	£10	Bet
New players only - Free bet - one time stakeof £10, min odds of 1.5, stake not returned. 1x wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion £200. Valid for 7 days from issue. Withdrawal requests void all active / pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply.
	7,12%	0	£40	Bet
New 18+ UK customers only. Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.
	7,16%	0	£10
New customers only. Place your FIRST bet on any market and if it loses we will refund your stake in CASH. Max refund for this offer is £10. Only deposits made using cards will qualify for this promotion. T&Cs apply. Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply.
	7,23%	0	£10
18+ only. Offer applies to customers who have not placed their first bet on Exchange or Sportsbook virtuals before 01/12/2015. Minimum odds of 2.0 or greater applies. Free bet stake not returned on winnings and must be placed at odds of 1.5 or greater. Free bet can only be used on Exchange or Sportsbook virtuals. Free bet valid for 7 days. T&Cs Apply.
	7,24%	0
UK players only - 18+ - BeGambleAware
	7,53%	0	£20	Bet
18+ new UK customers only, £10 min deposit to get the welcome offer, and place 3+ selection sports bets. Minimum stake £10, max stake £20, and min odds 2/1. It can’t be used with any other sign-up offer. Deposits via Skrill, PayPal and Entropay don’t qualify for the bonus. Valid for seven days, and all T&Cs apply.
	7,58%	0	£25	Bet
18+. UK Customers (Excluding NI) only. Cash stakes only. Min £10 stake required for initial £5 free bet. Min odds ½. Max £25 in free bets. Subsequent free bets equal 50% average of each 3 £5 max qualifying bets. 13 settled bets required to receive full £25 free bet. Qualifying bets must be placed on sportsbook within 30 days of opening account. One free bet offer per customer, household or IP address only. Free bet expires after 7 days. Payment method restrictions apply. T&Cs apply.
	7,59%	2	£15	Bet
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets no eligible.
	7,62%	0	£15	Bet
You will not be eligible for the welcome offer if you deposit funds using PayPal, Skrill, Neteller, or PaySafe. Only 1 Free bet token to be used per account. The stake of the token will not be included in any winnings. The winnings can be withdrawn right away. It can only be used in sportsbooks. The Free bet Token cannot be split. The token will expire in 14 days. Full T&C apply.
	7,63%	0	£10
This offer is for new customers only and is available once per household. Max. Free Bet amount £10. Minimum wagering on sport to activate the Free Bet is £15. Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. A further list of the types of play which are prohibited in this promotion is included in our Bonus Policy.
	7,67%	0
UK players only - 18+ - BeGambleAware
	8,11%	0	£10
18+. New Customers Only. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 (2.00) or greater. Paid as bonus token with min 4/5 (1.80) odds req. Skrill, neteller & paypal not eligible. BeGambleAware.org. T&Cs apply.
	8,13%	0	£10	Bet
Standard Welcome Offer terms (Bet 10 Get 10): This offer is for new customers only and is available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £10 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more. Offer only applies to players who are residents of United Kingdom and Ireland.
	8,15%	0	£10
18+ Max Free Bet Token amount: £10. Minimum Deposit:. Void/canceled or Cashed Out bets do not count towards wagering to activate the Free Bet Token. PayPal, Neteller, Paysafe, Skrill or Skrill 1-Tap deposits will not be eligible. One Free Bet Token will be awarded once you have made your first deposit and have bet £15 on Sports with odds of Evens (2.00) or greater. This bet must be settled within 14 days. Free Bet Token stake will not be included in any winnings.
	8,22%	0	£20
NEW CUSTOMERS ONLY. FIRST SINGLE & E/W BET ONLY. 5P MINIMUM STAKE. 4X £5 BET TOKENS. FREE BET STAKES NOT INCLUDED IN RETURNS. FREE BETS EXCLUDE VIRTUALS. FREE BETS ARE NON WITHDRAWABLE. NO FREE BET EXPIRY. ELIGIBILITY RESTRICTIONS AND FURTHER T&CS APPLY. 18+. BEGAMBLEAWARE.ORG
	8,22%	0	£10	Bet
The new customer offer. Maximal Free bet token amount: £10. Minimum deposit: £15. Minimum wagering on sports to activate the Free bet token: £15. Void/cancelled or cashed-out bets do not count towards wagering to activate the Free bet. Customers who deposit using PayPal, Neteller, Paysafe, Skrill or Skrill 1-Tap will not be eligible for any Free bet token offers. A further list of the types of play that are excluded from this promotion is included in the Bonus Policy.
	8,22%	0	£10	Bet
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.
	11,45%	0	£20	Bet
In order to qualify for the new customer offer, you need to be a new UK customer and aged 18+. Supercharged odds do not count towards the promotion; neither does an accumulation of smaller stakes. Cashed-out bets do not count towards this promotion. Each customer only has access to this offer once. Rewards will be credited to qualifying bets. The winnings will be transferred to the punter as withdrawable cash without the stake. The promotion will be available until 31/12/2023.

Bookmakers with the highest football margins. The average margin is more than 7% and can reach 9%.

Top 5 Bookmakers With Great Odds

Here you will find our top ten favourite bookmakers that offer best odds guaranteed. It’s your decision if you want to join them or not but after a thorough analysis, we believe that these bookies have the best starting prices and BOG in the industry:

Bet365

Excellent Odds
Large bet limits
"Best Odds Guaranteed" on UK Horse Racing
New Sports customers only. Up to £50 in Free bets. Full T&Cs apply.

Betvictor

BetVictor offer BOG on all UK & Irish Horse racing, meaning that if the price on a horse and Starting Price (SP) is bigger, then you will be paid by BetVictor at bigger odds.
Best Odds Guaranteed available from 09:00 on the day of the race until the off.
Live IN-play bets do not count.
Best Odds Guaranteed available from 09:00 on the day of the race until the off.

Unibet

Excellent tennis and F1 betting odds
Large range of betting markets for each event
Excellent VIP rewards scheme
Best Odds Guaranteed offer from Unibet applies to customers located in the UK, Ireland and Belgium
New Sports customers only. £40 Welcome Bonus. Full T&Cs apply.

Why high odds matter

If you are betting for fun then high odds are not so important and although it is going to be better to have high than low it should not really make any difference to the amount of fun that you have. If you are betting to make a profit then odds are the only thing that matter, as long as you remember to factor in the effect bonuses and promotions will also have on true odds of your return. Nobody is psychic and attempting to only bet on things that will win is futile. It is far better to bet on things when the odds represent value (the return is greater than the probability) and this can mean betting on things you do not think will happen sometimes!

For example, if we were to pay £1 to roll a dice, and if it is 1/2/3/4 OR 5, I am paid £1.10. I am getting odds of 10/1 on, or Decimal 1.1 on that bet. I could bet on number 6 and get 10/1 against (Decimal 11). If you ask me what I think will happen, I think it will be a 1/2/3/4 or 5. If you ask me what I will bet on, it will be the 6, because that one is the value bet, and betting on that will over time show a profit, where as betting on the other option will in the long run be a loss.

Conclusion

To sum up, if you are betting for pleasure and to enjoy the experience of watching a match or a race a little bit more then the odds do not really matter. If you are looking to make a long run profit however then they are the only thing that matters, everything else is just noise. You are better off trying to learn where to find better odds than you are trying to figure out which bets will win.

The top betting sites are…

Here at Legalbet we have also categorised the top betting sites and their features to make them easier for you to find. They are:

By Events: Politics | Superbowl | WWE

Frequently Asked Questions

How do sports betting odds work?

Sports betting odds are the representation of how much you will win (have returned) should your bet win. The less chance there is of something happening, the longer (or larger) the odds will be, because it happens less frequently you will win more when it does. If something is more likely to happen then the odds will be shorter (or lower) and you will win less when it happens.

Why do odds change?

Odds change because of many factors but the two most common, and most logical, reasons are that something has changed to make a particular outcome now be more likely than before.

A common example may be a football team the day before kick off is evens (Decimal 2) to win a match, but then on the morning of the game their star striker is ruled out because of an injury. Now without him the chances of them winning are not so great and therefore the bookmakers might raise the odds to 5/4 (Decimal 2.25) to reflect that.

The other reason can be that nothing has obviously changed but for whatever reason people are betting large amounts again and again on one outcome more than any other. This will leave the bookmakers with an uneven book and result in a loss if that event comes to pass. Generally bookmakers like to hedge their bets so as to have a profit on all different outcomes and so they will cut the odds on that one to discourage further wagers and they will raise odds on the other outcomes to encourage bets there.

How many different odds formats are there?

There are three major odds formats, that is ways to display what your odds are. Traditionally in the UK the most common way has always been fractions, this is where the first number spoken is the amount you will win for every second number you stake. The two numbers put together is your total return. For example 8/1 means you will win £8 profit for every £1 you stake, the total return from the bookmaker will be £90 if you win. More common these days is the European system of using Decimals. This would display 8/1 simply as 9. Nine is the total amount you get back and has already included the stake in this calculation, but 8/1 and Decimal 9 are exactly the same thing. It is possible, although very unlikely, that you might want to use US odds. These are quite simple when it is odds against because for example 2/1 is +200, 4/1 is +400, 5/1 is +500, etc etc. It is simple to just think if how many % you multiply your stake by. It gets a lot more confusing when it is odds on, because you may have -400. Now -400 is the inverse of +400, so 4/1 becomes 1/4, which is Decimal 1.25.

Our advice is that if you can use Decimal then do that because it is the quickest and simplest one to work out in your head.

How to find the best odds on the market?

Well this is a good question and there is not one over riding best way. You will find with experience which bookmakers offer the best odds on which sports, and then you can refine it still further to what bookmakers offer the best odds on either the favourites or underdogs for that sport, so that will be the first place to look. We provide lists of the best bookmakers on average on this site, but the best bookmaker for any one individual bet is a case of searching them all. You will also need some luck because just because the odds you see are the best at this time, wait a few hours and there could be better odds elsewhere. OR all odds are cut and you should have taken what you had. It is sensible to bet when the odds offer you value, but trying to find the BEST value possible is a fools errand.