Top 5 Bookmakers With Great Odds
Here you will find our top ten favourite bookmakers that offer best odds guaranteed. It’s your decision if you want to join them or not but after a thorough analysis, we believe that these bookies have the best starting prices and BOG in the industry:
Parimatch
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Very high odds available on almost all markets.
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Frequently price boost popular bets each weekend.
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Many existing user bonuses and promotions.
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'In Play' live betting available on all major leagues.
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Best Odds Guaranteed is available on al UK and Irish horse racing.
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New Sports customers only. Promo code SPORTS60 for a £30 free bet. Full T&Cs apply.
SportNation
- Loads of bonuses and promotions for existing customers.
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VIP rewards scheme.
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Excellent odds across all football leagues and markets.
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Best Odds Guaranteed is available on al UK and Irish horse racing.
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New Sports customers only. Up to £50 in Free bets as a Welcome Offer. Full T&Cs apply.
Bet365
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Excellent Odds
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Large bet limits
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"Best Odds Guaranteed" on UK Horse Racing
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New Sports customers only. Up to £50 in Free bets. Full T&Cs apply.
Betvictor
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BetVictor offer BOG on all UK & Irish Horse racing, meaning that if the price on a horse and Starting Price (SP) is bigger, then you will be paid by BetVictor at bigger odds.
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Best Odds Guaranteed available from 09:00 on the day of the race until the off.
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Live IN-play bets do not count.
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Best Odds Guaranteed available from 09:00 on the day of the race until the off.
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New Sports customers only. £30 Welcome Bonus. Full T&Cs apply.
Unibet
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Excellent tennis and F1 betting odds
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Large range of betting markets for each event
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Excellent VIP rewards scheme
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Best Odds Guaranteed offer from Unibet applies to customers located in the UK, Ireland and Belgium
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New Sports customers only. £40 Welcome Bonus. Full T&Cs apply.
If you are betting for fun then high odds are not so important and although it is going to be better to have high than low it should not really make any difference to the amount of fun that you have. If you are betting to make a profit then odds are the only thing that matter, as long as you remember to factor in the effect bonuses and promotions will also have on true odds of your return. Nobody is psychic and attempting to only bet on things that will win is futile. It is far better to bet on things when the odds represent value (the return is greater than the probability) and this can mean betting on things you do not think will happen sometimes!
For example, if we were to pay £1 to roll a dice, and if it is 1/2/3/4 OR 5, I am paid £1.10. I am getting odds of 10/1 on, or Decimal 1.1 on that bet. I could bet on number 6 and get 10/1 against (Decimal 11). If you ask me what I think will happen, I think it will be a 1/2/3/4 or 5. If you ask me what I will bet on, it will be the 6, because that one is the value bet, and betting on that will over time show a profit, where as betting on the other option will in the long run be a loss.
Conclusion
To sum up, if you are betting for pleasure and to enjoy the experience of watching a match or a race a little bit more then the odds do not really matter. If you are looking to make a long run profit however then they are the only thing that matters, everything else is just noise. You are better off trying to learn where to find better odds than you are trying to figure out which bets will win.
The top betting sites are…
Here at Legalbet we have also categorised the top betting sites and their features to make them easier for you to find. They are:
By Sport: Football | Tennis | Boxing | Cricket | Snooker | Golf | UFC | Darts | Greyhound | Rugby | Horse Racing | Basketball | Baseball | Formula 1 | Ice Hockey (NHL) | Volleyball | Cycling
By Payment Systems: PayPal | Skrill | Klarna | Boku | Debit Cards | Apple Pay | Paysafecard | Neteller | Google Pay | Prepaid Cards
By Features: Cash Out | £5 Minimum Deposit | Minimum Bet Sizing | Live Streaming | Betting Exchanges | Safest | Fast Withdrawal | Daily Free Games
By Events: Politics | Superbowl
By Esports: CS:GO | Dota 2 | League of Legends | PUBG | Valorant
Frequently Asked Questions
Sports betting odds are the representation of how much you will win (have returned) should your bet win. The less chance there is of something happening, the longer (or larger) the odds will be, because it happens less frequently you will win more when it does. If something is more likely to happen then the odds will be shorter (or lower) and you will win less when it happens.
Odds change because of many factors but the two most common, and most logical, reasons are that something has changed to make a particular outcome now be more likely than before.
A common example may be a football team the day before kick off is evens (Decimal 2) to win a match, but then on the morning of the game their star striker is ruled out because of an injury. Now without him the chances of them winning are not so great and therefore the bookmakers might raise the odds to 5/4 (Decimal 2.25) to reflect that.
The other reason can be that nothing has obviously changed but for whatever reason people are betting large amounts again and again on one outcome more than any other. This will leave the bookmakers with an uneven book and result in a loss if that event comes to pass. Generally bookmakers like to hedge their bets so as to have a profit on all different outcomes and so they will cut the odds on that one to discourage further wagers and they will raise odds on the other outcomes to encourage bets there.
There are three major odds formats, that is ways to display what your odds are. Traditionally in the UK the most common way has always been fractions, this is where the first number spoken is the amount you will win for every second number you stake. The two numbers put together is your total return. For example 8/1 means you will win £8 profit for every £1 you stake, the total return from the bookmaker will be £90 if you win. More common these days is the European system of using Decimals. This would display 8/1 simply as 9. Nine is the total amount you get back and has already included the stake in this calculation, but 8/1 and Decimal 9 are exactly the same thing. It is possible, although very unlikely, that you might want to use US odds. These are quite simple when it is odds against because for example 2/1 is +200, 4/1 is +400, 5/1 is +500, etc etc. It is simple to just think if how many % you multiply your stake by. It gets a lot more confusing when it is odds on, because you may have -400. Now -400 is the inverse of +400, so 4/1 becomes 1/4, which is Decimal 1.25.
Our advice is that if you can use Decimal then do that because it is the quickest and simplest one to work out in your head.
Well this is a good question and there is not one over riding best way. You will find with experience which bookmakers offer the best odds on which sports, and then you can refine it still further to what bookmakers offer the best odds on either the favourites or underdogs for that sport, so that will be the first place to look. We provide lists of the best bookmakers on average on this site, but the best bookmaker for any one individual bet is a case of searching them all. You will also need some luck because just because the odds you see are the best at this time, wait a few hours and there could be better odds elsewhere. OR all odds are cut and you should have taken what you had. It is sensible to bet when the odds offer you value, but trying to find the BEST value possible is a fools errand.
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