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Odds - Average

We calculated the margin for Betfred by analyzing the odds they offer. We further ranked them in one of the following three categories:

From 1% to 5%: Good value

Over 5% to 7%: Average value

Over 7% to 10%: Poor value

Football

We got our results by taking into account the odds for final result outcomes measured in line with the over / under for different football leagues. Getting the average results using this method, we were able to obtain the margins for each league and the overall betting margin for the bookmaker.

Betfred has an overall average margin of 6.35% for football and falls in the normal category. In the first section with Premier League and Championship, the margin is at 5.66%. The second section with Spanish La Liga and French Ligue 1, the margin is at 6.26%. Finally, taking the English Football League One, Austrian Bundesliga and Polish Ekstraklasa into account, the margin is at 7.13%.

Bookmakers margin

Range of Sports and Markets - Good

Range of Sports: Betfred covers at the time of writing 29 different sports, with a large focus on UK Horse Racing and Football markets.

Range of Bets and Markets: Most bookmakers focus on football first, but at Betfred, it is Horse Racing where they have the most attention to detail and the largest number of betting options available. Fred Done (co-founder of the Betfred company) was the person who invented the lucky 15, which revolutionised the standard accumulator model. This coupled with the fact that Betfred is currently the sole operator of pools betting on British horse racing make Betfred the go-to location for Horse Race betting connoisseurs. They are far ahead of the competition in terms of offering bets such as “Yanke”, the “Canadian” and the “Heinz”.

They cover all UK meetings as well as most from the Rest of the World, especially big meeting Ante-Post. At the UK meetings, you can bet Early Price, as well as Starting Price and they, were one of the first bookmakers to offer “Best odds guaranteed”.

Football is the second focus of Betfred and all UK leagues are well catered for, with tournaments also priced up in the early rounds and U21 and Women’s matches also included. A typical Premier League game would have over 150 bet options to chose from, and lower division games slightly fewer but still more than enough.

Betting Limits: BetFred is a proper bookmaker who takes an opinion and stands by it.  You can get very large bets on most lines without eyebrows being raised.

In-Play Betting - Good

The live betting area allows you to choose from a huge range of sports, and live streaming is available at over 10 of them, including football, basketball, tennis, and snooker. They show well over 50 streams per day and the only criteria to view is to have a positive account balance, or in the case of horse and greyhound races, a bet of at least £1 on the race you wish to view.

The range of markets in-play is way above average, not just allowing bets on who will win but more niche, quick-fire events such as in tennis will the next game go to Deuce, or in Snooker will the next frame have a 100+ score, etc etc. The odds here are less than the odds BetFred offer pre-match, but they are still very competitive.

Bonuses

BetFred £30 free bet and 30 free spins

When you sign-up using promo code Sports60 and place a win or each-way bet of £10 or more they will give you £30 worth of free bets.


  • Only available to new BetFred customers in the UK or Ireland;
  • Customers must sign up using Promo Code Sports60;
  • Qualifying bet must be placed at odds of 2 (Evens) or greater;
  • Free bets will be credited within 48hrs;
  • Free bets will be available to use for 7 days;
  • Only one ‘new account offer' per person, household address, email address, debit/credit card number, or IP address is allowed;
  • This Promotion is not available to new accounts depositing funds with E-Wallets or prepaid cards.


New Sports customers only. Promo code SPORTS60. 1st sports bet of £10+ in one transaction at Odds of evens (2.0) or greater, settled in 60 days. £30 free bet paid within 48 hours of settlement. Payment restrictions apply. SMS validation may be required. 30 Free Spins on selected games. 7-day expiry spins & bonus. Full T&Cs apply.


As well as their New User bonus BetFred has a number of ongoing bonuses available to all players. Notably, for football bettors, they have “Double Delight and Hat Trick Heaven” First Goalscorer offers where if your winning first goalscorer scores the 2nd goal, Betfred will DOUBLE the odds. If they net a 3rd, Betfred will TREBLE them!  


For Horse Racing fans they have “2nd to the SP favorite” where if you back a horse in the selected race and it finishes second to the SP favorite, Betfred will refund your stake as a free bet up to £25!  Importantly they also provide “Best Odds Guaranteed” where if you take an early price on your selection and if the SP returned is bigger, Betfred will pay you out at the bigger price.

BetFred £30 free bet and 30 free spins

When you sign-up using promo code Sports60 and place a win or each-way bet of £10 or more they will give you £30 worth of free bets.


  • Only available to new BetFred customers in the UK or Ireland;
  • Customers must sign up using Promo Code Sports60;
  • Qualifying bet must be placed at odds of 2 (Evens) or greater;
  • Free bets will be credited within 48hrs;
  • Free bets will be available to use for 7 days;
  • Only one ‘new account offer' per person, household address, email address, debit/credit card number, or IP address is allowed;
  • This Promotion is not available to new accounts depositing funds with E-Wallets or prepaid cards.


New Sports customers only. Promo code SPORTS60. 1st sports bet of £10+ in one transaction at Odds of evens (2.0) or greater, settled in 60 days. £30 free bet paid within 48 hours of settlement. Payment restrictions apply. SMS validation may be required. 30 Free Spins on selected games. 7-day expiry spins & bonus. Full T&Cs apply.


As well as their New User bonus BetFred has a number of ongoing bonuses available to all players. Notably, for football bettors, they have “Double Delight and Hat Trick Heaven” First Goalscorer offers where if your winning first goalscorer scores the 2nd goal, Betfred will DOUBLE the odds. If they net a 3rd, Betfred will TREBLE them!  


For Horse Racing fans they have “2nd to the SP favorite” where if you back a horse in the selected race and it finishes second to the SP favorite, Betfred will refund your stake as a free bet up to £25!  Importantly they also provide “Best Odds Guaranteed” where if you take an early price on your selection and if the SP returned is bigger, Betfred will pay you out at the bigger price.

About the bookmaker

BetFred was founded in 1967 by Fred and Pete Done.  By 2004 it had an annual turnover of £3.5Bn and has continued to grow at an incredible rate, by 2019 total amounts wagered came in at £13.5bn. As of July 2017, Betfred operates over 1,650 shops throughout the United Kingdom, as well as shops at fifty-one racecourses around the country.

Betfred has made a name for themselves by occasionally playing out before the results were certain, the first time was in March 1998 when it paid out bets that Man U would win the Premier League only for Arsenal to pip United by one point. They have subsequently done it many times with no loss but Betfred also paid out early on Manchester United to win the 2011/12 title, only for Man City to beat them on goal difference.

Support service

UK 0800 03 20 878 - Outside UK 0044 1925 285023
24 hours a day, 7 days a week

Licenses

  • Gambling Commission of Great Britain
    №: 039544-R-319290-006

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