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Bet365 bookmaker review

Updated: 11.09.2020
£100
"Free Bet" Credits
£100
"Free Bet" Credits
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Pros

  • Generous welcome bonus
  • Live Streaming of most “In Play” events
  • "Best Odds Guaranteed" on UK Horse Racing
  • Large bet limits
  • Five Star Customer Service

Cons

  • High chance of your account being limited
  • Strict account verification
  • Bland looking website
Bookmaker has a license for this country

Sports selection — normal

We calculated the margin for Bet365 by analyzing the odds they offer. We further ranked them in one of the following three categories:

From 1% to 5%: Low

From 5.01% to 7%: Normal

From 7.01% to 10%: High

Football

We got our results by taking into account the odds for final result outcomes measured in line with the over / under for different football leagues. Getting the average results using this method, we were able to obtain the margins for each league and the overall betting margin for the bookmaker.

Bet365 has an overall average margin of 5.24% for football and falls in the normal category. In the first section with Premier League and Championship, the margin is at 5.08%. The second section with Spanish La Liga and Italian Seria A, the margin is at 5.08%. Finally, taking the English Football League One, Austrian Bundesliga and Polish Ekstraklasa into account, the margin is at 5.56%.

Bookmakers margin

Betting options — good

As you would expect at any online bookmaker Bet365 cover Soccer, Horse Racing, Rugby, Boxing, Cricket, etc, etc, but what makes them stand out is quite how many leagues they cover for each sport and how many niches sports there are. They don’t just have boxing but also have UFC fighting and not just Formula 1 you can bet on Speedway too. The list goes on and on to even include the up and coming “E-Sports” as well as Politics and Novelty markets.

Range of Betting Markets

The number of betting markets as we have mentioned already is vast. Last Season a single Premier league football match could have as many as 100 different bets to choose from. They are particularly good at having a greater range of Asian Handicaps and European Handicaps than most of the competition.

Betting Odds and Limits

Bet365 really makes a name for itself because of the truly exceptional value odds you can find AND simultaneously get a decent amount of money down on, unlike some other sites who may go to 3/1 and then limit it to a £10 stake. Bet365 are not always the best odds available but they are always close, and they regularly come top for Horse Racing and Asian Handicap bets on major Football games. The average payout overall is reported as 93.6% which is surprisingly low but is weighted down because of the number of markets available, some of the more niche markets other bookmakers don’t have will have a higher margin, if it was comparing just the top markets, Bet365 would be higher.

In-play — good

Bet365 have a massive selection of live betting options that take in everything from football, tennis, basketball, eSports and even horse racing.

Each live sporting event will also feature a large number of betting markets including some unique to Bet365 which will give you many extra options for your sports bets. The icing on the cake at Bet365 is the scale of its live-streaming operation, where it is the best bookmaker by a country mile in terms of breadth and depth of sports and matches covered.

Bonuses

Bet365 £100 Free Bet Welcome bonus

When you sign-up using promo code SPRT365 receive £100 of free bets.


  • Only available to new Bet365 customers in the UK
  • Customers must sign up using Promo Code SPRT365
  • Qualifying bet(s) must be placed at odds of 1.5 (1/2) or greater
  • Qualifying bet(s) must settle within 7 days of claiming the offer
  • Before withdrawing you must go on to wager 3x the Bet Credits amount.
  • Wagering must be completed within 90 days;
  • Only one ‘new account offer' per person, household address, email address, debit/credit card number, or IP address is allowed;
  • This Promotion is not available to new accounts depositing funds with Neteller or Skrill


As well as the New User Bonus Bet365 have many ongoing bonuses and promotions for existing customers.  These include being “Best Odds Guaranteed” at all UK Horse Race meetings and paying a free bet for winnings Horses greater than 4/1 on Featured races each day.  They also boost accumulators in Tennis, Basket Ball, Football and US Sports by up to 70%.  They have an early payout on Premier League football games if your team goes 2+ goals ahead and they give your money back on selected bets if the game is a “Bore Draw” and ends 0-0.


Bet365 £100 Free Bet Welcome bonus

When you sign-up using promo code SPRT365 receive £100 of free bets.


  • Only available to new Bet365 customers in the UK
  • Customers must sign up using Promo Code SPRT365
  • Qualifying bet(s) must be placed at odds of 1.5 (1/2) or greater
  • Qualifying bet(s) must settle within 7 days of claiming the offer
  • Before withdrawing you must go on to wager 3x the Bet Credits amount.
  • Wagering must be completed within 90 days;
  • Only one ‘new account offer' per person, household address, email address, debit/credit card number, or IP address is allowed;
  • This Promotion is not available to new accounts depositing funds with Neteller or Skrill


As well as the New User Bonus Bet365 have many ongoing bonuses and promotions for existing customers.  These include being “Best Odds Guaranteed” at all UK Horse Race meetings and paying a free bet for winnings Horses greater than 4/1 on Featured races each day.  They also boost accumulators in Tennis, Basket Ball, Football and US Sports by up to 70%.  They have an early payout on Premier League football games if your team goes 2+ goals ahead and they give your money back on selected bets if the game is a “Bore Draw” and ends 0-0.


About the bookmaker

Bet365 has grown rapidly from being based in a portacabin in Stoke to being one of the main UK online bookmakers with over 35m customers globally! They offer new users a generous welcome bonus and regularly have lucrative cashback promotions on major events such as The Grand National and Champions League football games, as well as a free bet for a 4/1 winner at all ITV televised races.

Odds are competitive at all times but Horse Racing is where Bet365 really stand out as one of the best. Coupled with the great odds across the board, the other stand out feature is that Bet365 have one of the largest ranges of markets to bet on that we have seen.

Bet365 is a privately controlled family run business in the hands of the Coates family.  Denise Coates is the CEO and holds 50.1% of the shares, her brother John runs things alongside her and their father Peter is the Chairman. Accounts made up to March 2018 show a staggering £52Bn was wagered on Sports on the website.

The brand has a strong relationship with “Stoke City FC” being not only the shirt sponsor but the Bet365 betting group is also essentially the owner. They have generally always had a good reputation but there is a current court case involving the withholding of over £1m in winnings which could change that.

Support service

08000 288 365 / 08000 288 365
24/7

Licenses

  • Gambling Commission of Great Britain №: 39584

Mobile apps

  • IOS
  • Android
  • Mobile version of the site
Review rating: 0 / 5
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