Football

Liverpool will sign a sponsorship agreement with adidas for 60 million pounds

Adidas will become Liverpool's new technical sponsor from next season, The Guardian reports.

It is expected that this deal will bring the English club about 60 million pounds a year. Liverpool believes that this will allow them to match Arsenal, Manchester City and Chelsea, who receive about 60-65 million pounds from deals with adidas, Puma and Nike, respectively.

This season, the technical sponsor of the Reds is Nike, the contract is valid until the end of the current season. This collaboration brings Liverpool 30 million pounds a year and 20% of the revenue from uniform sales.