Our 21 Top New Betting Sites
After reviewing several platforms, our researchers have compiled this list of the top new online bookmakers. The UKGC fully licenses all of the new UK sportsbooks below and each offers a different Welcome Bonus.
Gentleman Jim - Launched 2024
Being the latest addition to the list of legal UK sportsbooks, this platform obtained its license in late 2023. The operator offers more than 20 different disciplines to wager on and includes various special markets such as TV shows and politics. Unfortunately, no promotions are running at the moment. However, Gentleman Jim might occasionally send out Free Bets to its customers.
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Ease of navigation
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Stylish design
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Sporadic Free Bets
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Wide range of Virtual Sports
Nagsbet - Launched 2023
Another relatively new entrant is offering punters an immaculate 42 different sports to pick from. You can even place wagers on WWE Wrestling and other niche competitions and events. A wide spread of Esports events makes this platform a wise choice for gaming enthusiasts. Multiple ane-post markets are also at your hands such as Golden Ball winner, or top scorer in the Premier League. Multiple promotions are running simultaneously at Nagsbet including the Free Bet Mondays.
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Welcome offer
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Weekly Free Bets
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Outstanding choice of events
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Multiple special markets
Bzeebet – Launched 2023
This platform acquired licensing in late 2017, however, it only started operating in the past year in the UK. Players can claim a Bet 10 Get 10 bonus as a welcome promo. On top of that, they run different daily offers. There are useful features such as Cash Out and Bet Builder, the latter can consist of up to 30 (!) selections from one match. It is one of the biggest throughout all sportsbooks. Convenient navigation is also an advantage of Bzeebet, as you can pick and choose markets you want showcased on the main page.
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Bet Builder with up to 30 selections
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Cash Out
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Convenient UI
Betarno - Launched 2023
With 42 markets available, this platform sits among the top UK operators. Most events are available to wager In-Play, and the odds are averagely competitive. Margin is not the biggest, the top football events such as the Premier League are priced with a fee of around 5%. Esports are well represented, such choices as Dota 2, League of Legends and CS 2 are present. Betarno’s reward system is great, aside from the regular promotions and the Bet £15 Get £10 Welcome Offer, there are loyalty rewards, weekly Free Bets and more.
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Multiple promotions
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Missions and tasks for loyalty incentives
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Wide range of disciplines to choose from
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Statistics and In-Play wagering
JeffBet - Launched 2022
One of the best new sportsbooks when it comes to the range of outcomes. Over 2000+ selections for top football events. These are available both in pre-match and In-Play. Large selection of payment methods including e-wallets, cards, open banking and even PayByPhone. A lucrative welcome offer for newcomers consists of triple the size of your deposit in Bet £10 Get £30 Free Bet promo. You can also use a promo code before the weekend deposit and get a refund for all losses during that particular Saturday and Sunday.
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Wide range of outcomes for top events
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Many promotions
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Refund for all weekend losses
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Easy to navigate
21LuckyBet - Launched 2022
This bookmaker resides in Cyprus, however, they received a license from UKGC in 2017. Recently they renewed their bingo allowance, meaning they are on the way for complete renewal. This makes them a safe place to wager in the coming years. They offer over 3000+ events in pre-match, allow live betting, have Cash Out for Premier League and more. You can view detailed statistics in match pages, the pages are not filled with unnecessary banners which is convenient. Esports wagering is available with countless disciplines including FIFA, LoL, Dota, CS and Valorant. You can join 21LuckyBet and claim a Bet 20 Get 40 offer for newcomers.
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Statistics and dynamic match event coverage
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Easy to navigate and fast loading time
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A great number of outcomes
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Esport markets
DAZN Bet - Launched 2022
DAZN Bet is operated by One Click Limited, a company registered in Malta. DAZN recently got its gambling license from the UK Gambling Commission and today offers bettors the option to wager on many sports like horse racing, football, baseball, basketball, etc. Also, there is a casino section for anyone looking to play table games, scratch cards, slots, etc.
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Sports betting and gaming
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Live chat support
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3D secure protocol
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Multiple promotional offers
Fafabet - Launched 2021
Fafabet is another new betting site that debuted in 2021. Owned and operated by TaichiTech Limited, Fafabet is a licensed platform regulated by the Great Britain Gambling Commission. Fafabet offers a sportsbook and casino platform despite being new in the industry. Fafabet allows players to wager on all major sports events, the majority of them in-play, as well as virtual sports, casino games, and live casino games.
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Mobile app available
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Stats to help bettors choose a bet
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Live betting option
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Good promotional offers
Luckster - Launched 2021
Luckster is a fairly new platform launched in 2021. However, its operator Aspire Global International has several years' worth of experience in the sports industry. Luckster has its license from the UK Gambling Commission and also the Malta Gaming Authority. Luckster comes with everything from popular casino games to a long list of supported sports, in-play betting, etc. Also, there are a lot of bonuses up for grabs at Luckster.
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Huge range of sports and casino games
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Strong, responsible gambling measures
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Exclusive VIP club
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Exciting bonuses
BetTarget - Launched 2021
BetTarget is a brand of Karamba Limited that takes a straightforward approach to sports betting and casino games. The games on this platform are powered and operated by Aspire Global International LTD, a company based in Malta. BetTarget is a licensed platform by the UK Gambling Commission. It takes serious approaches to protect its users from gambling addiction, unlike some other new betting sites.
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Plenty of sports markets and casino games
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Competitive odds
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Multiple responsible gambling options
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Many popular payment methods
Rhino - Launched 2020
Rhino is an online bookmaker operated by Playbook Gaming Ltd. While Rhino Bet was recently launched, its operator has been in the sports industry longer, utilising several other successful online bookmakers like Vickers, BetZone, Planet Sports Bet, etc. It is licensed and regulated by the UK Gambling Commission. Rhino has a sportsbook section that features about 20 sports, including football, basketball, boxing, cricket, F1, etc. The casino section features popular table games, Rhino reels, drops, and wins, amongst other games.
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In-Play betting
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Live casino option
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Mobile app available
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Committed to responsible gambling
Vickers Bet - Launched 2020
Even though it was only launched in 2020, Vickers Bet is a new gambling site that will impress you. Operated by Playbook Gaming Ltd, Vickers Bet comes with competitive odds, a wide selection of sports markets, an intuitive website, etc. Licensed and regulated by the UK Gambling Commission, Vickers Bet is a pretty safe bookmaker to use. Also, it comes with a virtual sports and casino section for added entertainment.
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Attractive bonuses
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Mobile app available
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Endorses responsible gaming
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Multiple trusted payment options.
Our Top New Sports Betting Sites Picks
You must pick the best if you use a new sports site. All new online bookmakers are not created equally. As such, you can expect each new sports betting site to offer a distinct advantage. Below are our top:
| Bookmaker | Category |
|---|---|
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Best overall new UK bookmaker | |
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Best new gambling site with overall promotional offers | |
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Best welcome bonus UK new bookmaker | |
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The best new bookie with a range of diverse market | |
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The newest online bookie | |
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Best responsible gambling new betting site | |
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Best odds | |
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Best online slot casino | |
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Best new casino with a tipster and auto-betting feature | |
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Best platform with “Pick Your Punt” custom bet feature | |
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Best Esports coverage | |
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Best casino with quality iOS and Android app | |
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Best casino with diverse payment options | |
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Best casino with a depth of markets | |
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Best casino with exceptional customer support |
How We Choose The Best New Betting Sites
When choosing our top 21 new sportsbooks in the UK, we focused on the key features that make a sportsbook stand out as a top choice. These features are essential for security, site performance, and convenience. Here are some of the key criteria we looked at when selecting the top new sportsbooks for UK punters:
Licenses & Safety
Though betting and casinos are legal in the UK, all platforms are subject to approval from the local authority. UK Gambling Commission also known as UKGC is the institution responsible for keeping the environment safe and reliable. This is important because of many possible fraudulent websites and scam schemes including money laundering, and personal data theft.
Bonus Offers for New Customers
For bookmakers, this is just a tool to be more inviting for new punters and motivate them to join. For you, this is a great way to learn more about platforms while risking much less of your funds. We paid attention, to how big the reward is, the requirements to claim one and how strict are the rules and wagering conditions. It is also important to check what type of bonus the platform offers - Free Bet, Risk-Free bet or, perhaps, a Cash incentive. We appreciate when betting sites have competitive welcome offers for new players.
Range of Sports
One of the most important parts is the ability to pick and choose whatever you might be in the mood to wager on. The amount of sports present on the platform is a clear representation of the bookmaker’s quality. We limited this list down to the new platforms that allow punters free choice to gamble on as many different sports as they wish. This allows more flexibility to your game.
Markets
Without having a wide range of markets, it is almost pointless to have many disciplines present. These indicate the types of bets a punter can make for a specific event. Totals, moneyline, handicaps, player statistics and more. We also looked at ane-post stakes and their variability. We are comparing the sites head-to-head to figure out the median and suggest only the ones with the most options. Different options can be key for more valuable bets.
Competitive Odds
Odds are driven by margin. In general - this is a multiplier that determines how much you will be paid if your wager succeeds. These odds may vary from site to site, so detailed examination is always a big part of our research. We compare odds, seek platforms with the least margin and base our final verdict on that as well.
Mobile App Availability
A good mobile version is almost everywhere these days, however, a quality application is rare. We look for more opportunities for on-the-go gamblers and seek software that is updated frequently. The app must be smooth, have most if not all functionality of the desktop version and offer convenient features such as biometric login, notifications and quick deposits.
Existing Customer Promotions
As much as bonus offers are crucial for attracting new customers, they are also needed to retain existing users. We scrutinised every betting site on our list to ensure that they not only offer welcome packages for newly registered users but also make provisions for existing customers.
Bonuses like daily/weekly/monthly cashbacks, reload bonuses, and so on are on our radar. We compare the frequency and competitiveness of these bonuses and have decided to recommend the best new betting sites with the most attractive offers.
Live Streaming
If you're a punter who likes to watch a sports event in real time, choosing a new betting site that features live streaming is vital. It makes easy for bettors to follow the action of their favourite sports and get in on the action. Also, the live streaming feature comes in handy as it allows bettors to make more informed decisions. So if you're looking for a new sportsbook with this option, we considered it when choosing the best new betting site in the UK.
Customer Service
Reliable sportsbook always has a quick and responsive support team. It is vital for punters to be able to reach out for help with as many options as possible, however, an email and live chat would be considered a norm. We appreciate when there are no bot answers and if real people are working on the case from the get-go.
Payment Methods & Security
This criterion is being overlooked, but the importance of a wide spectre of deposit and withdrawal methods is key. It dictates how easy or hard it will be for gamblers to fund money and collect it. The more possible choices - the better. Also, we check the security type of the platform to ensure the safety of your personal information and banking details.
Software and Design
Ultimately we check if the website is a partner with top-notch software producers. Such betting sites present a convenient, and smooth environment. Statistical data and the number of games, mobile-friendliness and visually appealing interface. Overall, checking a sportsbook's software and design helps us recommend the best new betting sites in terms of convenience, aesthetics, and performance.
Benefits of New Betting Sites
Many UK punters stick with established bookmakers, but using a new betting site can offer distinct advantages. Here are some benefits of opting for a new operator.
Better Bonuses and Promotions
New betting sites often provide more attractive bonuses. These enhanced offers aim to attract new customers. Taking advantage of these can increase your bankroll and extend your playtime. It also helps to learn more about platform features without risking much of your funds.
New Betting Markets and Innovative Features
New betting sites frequently introduce fresh and exciting markets, including options like virtual sports and esports. These platforms tend to be technologically advanced, offering features that make sports betting more engaging. Common innovations include live streaming and in-play betting, enhanced Bet Builders, and additional tools such as statistical pages filled with tons of information, not just results.
Competitive Odds
Not all bookmakers provide the same odds, making it wise to have accounts with multiple bookies to compare. New betting sites often offer higher odds, leading to better returns. This strategy, like their generous bonuses, is used to attract new customers. One of the strategies could be taking advantage of competitive odds while the margin is low, and then moving to a newer sportsbook, that offers great prices. Repeat these to have an edge.
Great Customer Support
To stay on top of the competition and establish themselves a name, new operators are likely to have a great help centre. Customer support is fast and solves cases swiftly. There is a multitude of options to get in touch with the bookie.
Alternative Payment Methods
New betting sites usually offer a variety of payment options. These can include prepaid cards, e-wallets, and other methods for depositing and withdrawing funds. This variety provides convenience and flexibility for users.
New UK Bookies to Avoid
When it comes to signing up for new bookies in the UK, there are certain red flags that you need to pay attention to. Aside from taking your time to understand the terms and conditions of the betting site (which should be a first-aid measure for every punter), some indicators should point you away from a bookie.
Here is a list of red flags indicating that a bookie is shady and should be avoided:
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Presenting misleading information about their licensing
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Does not offer any licensing information at all
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Lacks customer support service or does not have a good one
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Having unclear betting terms and conditions
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Some rules and regulations contradict each other
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Has consistent bad ratings from reputable user review websites
New Sign-up Offers
As a new customer of a betting site in the UK, there are a handful of incentives you can take advantage of. One of these is the Welcome Bonus. Our showcased platforms come with various offers and here are the most common ones:
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Free Bets
These tickets with predetermined value are an excellent way to wager without risking your funds. It is crucial to learn their terms and conditions because they might be limited for specific events, and have a cap on odds and type of stakes. Keep in mind that their rules might differ on various websites.
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Enhanced Odds
Another type of incentive is in a rather different form. Here you will need to wager your funds, but the prices will have almost no margin. That is a nice way to welcome a new player, giving you the possibility to claim much more in rewards considering your stake succeeds. Typically, this offer is made for accumulators, but sometimes you can see the boosted odds for singles as well.
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Double Winnings
This is a more rare instance, however, some UK betting sites might double the winnings from punters' first wager. There is a multitude of different terms and conditions including minimum odds, maximum stake and more, so reading through them carefully is a must.
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Other Bonuses
Apart from the previous ones, you can also see such offers like No-Deposit Free Bets, Deposit Match, Promo Codes and more. No top-up bonus offers you a Free Bet for registering and verifying, fundings match allocate extra cash based on your deposit and Promo Codes can consist of various rewards. Keep in mind that for the latter, you might need to enter them when registering, like on the Betfair platform, to be eligible for the offer.
New Bookmakers vs Established Bookmakers
Still confused about whether to use a new gambling site or stick to an established one? While both new and established sportsbooks are great options for several reasons, below is a concise table for and against both platforms.
| Feature | New Bookmakers | Established Bookmakers |
|---|---|---|
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Bonuses and Promotions |
Bonuses here are usually larger to lure new customers |
Promotions may be fewer, but they offer more loyalty programs for long-term customers |
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User Experience |
An intuitive and modern interface and more likely to come with an app |
The interface may be more outdated but have a more reliable and established platform |
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Odds and Markets |
Competitive odds with a variety of new betting markets |
The odds are consistent and stable, while the markets are more diverse |
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Customer Support |
Responsive and personalised customer support team |
Larger and more experienced customer support team but less personalised services |
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Trust and Reputation |
No established reputation but may be audited by reputable authorities. |
A long history of trustworthy operations |
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Payment and Withdrawal Options |
Modern and flexible payment options |
Traditional but more reliable payment methods could take longer processing times. |
Pros & Cons of New Betting Sites UK
Pros ✔️
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Interactive modern web designs
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Likely to feature a mobile app
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Generous sign-up offers
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Competitive odds and new markets
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Responsive and personalised customer support team
Cons 👎
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Less established reputation
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Sometimes have limited betting options
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Potential for instability
New Horse Racing Betting Sites
If you're one of the millions of fans who love to watch horses and jockeys do their thing, wagering on the race is an excellent way to spice up the excitement of the sport. If you're looking for the best new horse racing sites to wager real money, here are some recommendations:
Gentleman Jim – Launched 2024
Even though no promotions are running on this platform, this is a new operator filled with Horse Racing markets. They only just started working in the UK, and the margins are averagely good for Horse Racing. Thanks to international courses, you can find something to wager on almost 24/7. The limits are low, with a minimum stake of one pence. Occasionally the bookmaker also drops a Free Bet, which can be used on any event before it starts.
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Newest platform
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Easy registration
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Low minimum stake
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Sporadic Free Bets
Jeffbet – Launched 2022
Promotional value expires seven days after issuance. Withdrawal requests void any active bonus. Skrill payments are excluded. Full T&Cs apply. www.begambleaware.org
Jeffbet is a relatively new UK sports platform founded in 2022. It's a platform operated by ProgressPlay that lets betters wager real money on everything from thrilling sports games like horse racing and sports to casino games. With Jeffbet, you can get in on more action with its live betting section. It is a safe platform protected by a 128-bit encryption technology and licensed by the Gambling Commission in Great British and Malta.
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Extensive sports and casino games
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24/7 live chatbot
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Good bonuses
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Easy registration process
New Football Betting Sites
The UK, being the country that gifted the world a game of football, obviously has a lot of punters seeking wagering on the sport. Likewise, the bookmakers strive to present this sport as broadly as possible to meet players' needs. Here are the newest operators for football enthusiasts.
Bzeebet – Launched 2023
This site only recently started operating and it already seems like a valuable place for footie punters. The main feature that makes it stand out is its Bet Builder. You can mix and match up to 30 selections from one match into an accumulator with enhanced odds, which is one of the biggest numbers for such tools.
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Bet Builder with up to 30 selections
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Good margin for top events
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Many promotions
JeffBet - Launched 2022
This platform is once again our pick, this time for football wagering. You can select from one of the 2000+ outcomes both In-play and before the match starts. Modern payment methods including e-wallets and phone payments are also present. Bet £10 Get £30 promotion is a great deal to start things off with your football stakes.
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Wide range of outcomes for football
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Great Welcome Offer
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In-Play wagering
New Esports Betting Sites
Esports are endlessly growing and here are the newest sportsbooks that cover it best
Betarno - Launched 2023
It is a relatively young sportsbook, only a year in operation but it already has many markets when it comes to Esports. Most of the popular among punters disciplines are present. Whether it’s frags in CS2, totals in DOTA 2 or even Fifa interactive tournaments, you can find them there. With great design and intuitive interface, this platform is the top choice for those who seek Esports gambling.
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Multiple promotions
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Missions and tasks for loyalty incentives
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Wide range of Esports disciplines to choose from
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Statistics and In-Play
Best Available Payment Methods for New Betting Sites
The range of payment methods available on new platforms in the UK is extensive, including e-wallets, cards, bank transfers, etc. But below are some popular payment methods UK customers can expect to find to fund or withdraw from their account at the best new betting sites.
Visa & Mastercard Debit Card
Visa and MasterCard debit cards are the most common online bookmakers' payment options. Since debit cards are a common part of the UK customer life, it makes sense why they are the preferred payment and withdrawal methods of many. Most online betting sites accept Visa and under the Visa fast funds scheme, this is a lot quicker than other methods.
PayPal
PayPal is a well-known E-wallet worldwide with well over 300 million active users. As one of the largest E-wallets, it makes sense why many online bookmakers accept deposits and withdrawals through this method. New UK betting sites use this payment method because it is very easy to use and process transactions instantly.
Skrill
Another common payment option you will find at a new UK betting site is Skrill. This payment option is a type of e-wallet that has gained international recognition. It streamlines the process of depositing and withdrawing so that processing time is instant. However, Skrill may charge you a fee when completing a transaction through this channel.
Paysafecard
Some new online bookmakers in the UK allow their customers to deposit via Paysafecard. paysafecard lets you deposit as a prepaid card without sharing your banking details and other relevant personal information with the online sportsbook. So, UK customers looking for an easy, secure, anonymous way to deposit at new betting sites should stick with this payment option.
Neteller
Neteller is another E-wallet similar to Skrill and PayPal. It allows UK customers to easily make transactions from their accounts. Similarly, payment processing times through Neteller are often instant but may come with a transaction fee. Apart from being fast and convenient, Neteller is also secure.
Apple Pay
Apple Pay is another payment option gaining attention recently in the sports industry. It is a standalone app that allows users to make deposits with ease. Interestingly, Apple Pay has no deposit limit, but a new sports betting site may determine the minimum and maximum amount you can transfer. Also, Apple Pay does not allow you to withdraw money. So, you might be forced to use a different payment method after a wager settlement.
Google Pay
Google Pay is a payment method similar to Apple Pay. While it is fairly new, many betting sites in the UK accept deposits through this method. And unlike Apple Pay, you can withdraw from your sportsbook account using this payment method. And the best part is that you can do all that instantly at no extra cost.
Gamble Responsibly
Responsible gambling is essential to enjoy the thrill of sport safely. Gambling can be addictive, that's why responsible gambling features are designed to help punters take responsibility for their gambling activities. Below are some helpful tips and advice to keep in mind when playing at a new UK betting site:
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Deposit limit
When registering at a new sports betting site, check if it has a deposit limit. These sportsbooks have your best interest at heart as the deposit limit helps keep your gambling activity under check. Without a limit, it's easy to make a massive deposit that you can't afford to lose.
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Reality checks
The reality check is another feature you'd find with a responsible gambling feature at new betting sites. This responsible gambling feature keeps track of the time you've spent gambling. It reminds you periodically if you'd like to take a break. Sportsbook uses this to ensure its customers don't develop a gambling problem.
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Self-assessment test
Another thing to look out for is the self-assessment test. This feature helps customers test themselves to determine if their gambling activity is becoming a problem. So as a British punter, if you are concerned about your gambling activity and wonder if you're developing a gambling problem, you can access yourself using this option. If you're developing a gambling problem, the sportsbook will provide you with all the necessary information and help you need to get better.
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Self-exclusion
Most importantly, always look out for the self-exclusion option. This option temporarily prevents you from using a sports betting site, especially when dealing with gambling issues.
Tips for Successful Wagering on New Betting Sites
While placing a successful bet is purely down to luck, one should note a few things to make sure your bet is placed. Below are some tips to help you place bets successfully with new bookmakers.
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Verify your account
Always verify your account as soon as you can. Nothing is more frustrating than not being able to withdraw your bet settlement because your account needs to be verified. All it takes for most new betting sites to verify your account is a government-issued ID and proof of address.
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Read about its bonus terms.
If you're going to place a bet with bonus credit, ensure you've read about the bonus terms and conditions. While claiming bookmakers' bonuses is attractive, these bonuses come with certain restrictions. Failure to abide by the bonus rules may cost you the bonus, as the bookie holds the power to annul the bonus.
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Understand the type of bet you use
Every bet type is quite different. So, to ensure you're placing your money on what you want, it's important to understand the bet type you're using. For example, if you're selecting each-way, do you know how many places will be paid? What if there is a late withdrawal? Knowing exactly what you have wager on at all times is our advice.
Top betting sites
By Features: Cash Out | £5 Minimum Deposit | Minimum Bet Sizing | Live Streaming | Betting Exchanges | Safest | Fast Withdrawal | Daily Free Games | New Betting Sites | Horse Betting Apps | Football Betting Apps | Virtual Sports Betting Sites
