New Betting Sites - March 2025

UK's New Betting Sites – Our Top 5

Established bookmakers such as Betfred and Bet365 dominate the market with extensive features and resources. New UK platforms launched in the last five years can only compete with these giants in some areas. Below, the Legalbet team presents five notable brand new UK betting sites.

⭐ AK Bets

Launching online in 2023, AK Bets focuses on British favourites such as football, horse and dog racing, as well as virtual sports and casino games. The bookmaker offers a bonus that will boost your winnings by 25% on your first accumulator bet up to a value of £100. The bonus applies to multiple bets with a minimum of three selections using the promo code AKACCA100. This is one of the biggest offers on the market, but only for those who prefer accumulator stakes. 

AK Bets also provides a dedicated Tips site with expert-led blogs, videos, and podcasts covering key sports like horse racing, greyhounds, darts, and football. Despite its strengths in traditional sports markets, the platform lacks Esports options and loyalty programmes.

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№ 22

in bookmakers rating

£100

welcome bonus

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"Applies to new UK/IRE customers who sign up with promo code AKACCA100. Place your first bet as a multiple (minimum 3 selections) and AK Bets will boost the profit gained on that initial bet by 25% in the form of a Free Bet up to a value of £100. 18+ | GambleAware.org" Full T&C apply.

⭐ 21LuckyBet

21LuckyBet was founded in 2022 and is operated by ProgressPlay Limited, registered in Malta and newly licensed by the UKGC. The sportsbook covers more than 45 sports and offers normal odds, for example, in football, up to 5,55% for all major European leagues. Key features include weekly cashback, loyalty rewards and Cash Out and Super Bet tools. We appreciate that 21LuckyBet prioritises safer gambling and has many responsible gaming tools to help players. The main disadvantage of the site is the lack of live broadcasts and applications.

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№ 42

in bookmakers rating

£40

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#ad / 18+. New Players Only | Min £20 qualifying bets stake not returned | Free bet – one-time stake of £40, min odds 1.5, stake not returned | 1X wager the winnings | Wager from real balance first | Wager calculated on bonus bets only | Max conversion: £200 | Valid for 7 Days | Withdrawal requests void all active/pending bonuses | Excluded Skrill and Neteller deposits. Full T&Cs apply. www.begambleaware.org

⭐ JeffBet

Launched in 2022, JeffBet appears to be a competitive new bookie. It is highly rated for its extensive coverage, as it offers odds on more than 50 different sports and over 2,000 selections on popular football events, both Pre-match and In-Play. The platform accepts nine payment methods, including e-wallets, cards, open banking and PayByPhone, but all withdrawals are subject to a 1% processing fee up to £3. New customers can take advantage of a pretty good welcome offer, receiving a £30 Free Bet when they deposit £10 and a refund of any losses over the weekend.

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№ 4

in bookmakers rating

£30

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#ad / 18+. New players only. Minimum £10 qualifying bets, stake not returned. Free bet terms: minimum odds of 1.5 and a £30 wager with no refund on the stake. Bets must be at evens or above (1/1). Bet the actual balance first. Maximum conversion: £200. Promotional value expires seven days after issuance. Withdrawal requests void any active bonus. Skrill payments are excluded. Full T&Cs apply. www.begambleaware.org

⭐ DAZN Bet

Launched by One Click Limited in 2022, DAZN Bet covers 30 sports, including popular options such as horse racing, football, and American sports. However, it lacks Esports. The operator focuses heavily on football, particularly the English Premier League, providing a range of outright markets. You can use full and partial Cash Out, as well as the Bet Builder feature, to customise wagers. DAZN Bet has a modest welcome bonus but a good loyalty programme: you can get weekly and monthly Free Bets for regular bets.

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№ 58

in bookmakers rating

£10

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#ad / New customers only. Opt-in required. Place min. £10 single bet at min. odds of 2.0 on any sports market within 7 days of registration. 2x £5 free bet credited per customer after settlement of first bet, valid for 7 days, min. odds of free bet of 2.0, stake not returned. UK only & excl. Northern Ireland. 18+, T&Cs apply.

⭐ Fafabet

Owned by TaichiTech Limited and licensed in 2021, Fafabet combines a sportsbook with virtual and live casino games. This is why new players will immediately receive a combo bonus of a £50 Free Bet plus £20 for casino games when they register, deposit and place a qualifying bet at odds of 1/1 or 2.00 or higher. The platform offers live football, basketball, and tennis streaming, which is supported by infographics with real-time scores and statistics. Fafabet does not offer live betting on horse racing but has a good line on Esports. It is available as a mobile app for iOS and Android.

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№ 15

in bookmakers rating

£50

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#ad / 18+. New customer only, Get a Free Bet up to £50 base on 50% of your first days losses plus £20 Casino Bonus! UK only. Full T&C's apply. www.begambleaware.org

5 Brand New Betting Sites Compared

Bookmaker	Year Established	Welcome Offer	Margin	Live Streams	Mobile app
AK Bets	2023	Up to £100 Winnings Boost on your first Acca	6.2%	No	iOS, Android
21LuckyBet	2022	Bet £20 Get  £40	6.37%	No	No
Jeffbet	2022	Bet £10 Get £30	6,32%	No	No
DAZN Bet	2022	Bet £10 Get £10	6.71%	Yes	iOS, Android
Fafabet	2021	Get 50% back as a Free Bet up to £50	6.41%	No	iOS, Android

Best New Betting Site For Football: AK Bets

The bookmaker has quickly become a notable option for football punters. AK Bets offers high odds on major matches, with margins as low as 2% on big games and Football Bet Boosts available on Premier League and UEFA Nations League fixtures. Standard margins are 5.74% for UK leagues, 6.20% for European leagues, and 7.38% for other international competitions, with an overall average commission of 6.44%. Additional features include Cash Out, Build-A-Bet, and well-regarded mobile apps, plus a dedicated Tips site with expert-led football content, although live streaming services are not available.

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№ 22

in bookmakers rating

£100

welcome bonus

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"Applies to new UK/IRE customers who sign up with promo code AKACCA100. Place your first bet as a multiple (minimum 3 selections) and AK Bets will boost the profit gained on that initial bet by 25% in the form of a Free Bet up to a value of £100. 18+ | GambleAware.org" Full T&C apply.

Best New Betting Site For Horse Racing: BetGoodwin    

Formerly known as Goodwin Racing, this new bookie launched in 2022 and offers a number of relevant promotions. They refund up to £100 on winning or each way single bets. If you place a qualifying bet on any UK or Irish race (excluding the UK Grand National) and your horse finishes second with the winning SP at 50/1 or better, the losing stake will be refunded as a Free Bet. The platform also offers competitive racing odds, live streaming horse and greyhound meetings, and Best Odds Guaranteed and is accessible via well-performing iOS and Android apps.

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№ 43

in bookmakers rating

£25

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#ad / 18+. First day losses equals all settled stakes less all returns. Free bets must be used in full and returns do not include stakes. Free bets non withdrawable. Free bets credited within 24 hours. If your free bet is voided it will be replaced within 24 hours. Cashed out bets do not count. This offer is limited to a free bet award per person/household/IP address. Full T&Cs apply. www.betgambleaware.org

Best New Bookmaker For Live In-Play Betting: LiveScore Bet

The brand name suggests that this is the place to bet live, and the In-Play section is smooth and intuitive. Live streams are available to those who have funded the account, and events with videos can be easily filtered. In the right-hand corner, you can pin the broadcast you want (and add more). These are standard features, but everything in this section is concise without being overly rewarding. Founded in 2020, LiveScore Bet also provides a mobile app for iOS and Androidб so he can use it on the go or straight from the venue.

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№ 70

in bookmakers rating

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UK players only - 18+ - BeGambleAware

How We Rank The Best New Bookmakers

When evaluating new UK betting platforms in 2025, there are several factors to consider:

• Classified as "new" if launched within the last 5 years.

• Licensed by the UK Gambling Commission for legal compliance and punter protection.

• Offer extensive markets with competitive odds and margins below 5-6%.

• Provide attractive welcome bonuses and ongoing promotions.

We also consider key technical aspects, such as robust iOS and Android apps, extensive live betting with detailed statistics and streaming, varied payment methods, and 24/7 customer support. Ratings are based solely on objective criteria without regard to personal preferences.

Benefits Of New Betting Sites

New sportsbooks feature generous welcome bonuses, a greater choice of markets, competitive odds, innovative features, and alternative payment methods.

New Welcome Bonuses 💰

You can sign up to different new betting sites and receive a welcome bonus each time. This makes sense as new bookmakers offer larger bonuses at the start. For example, AK Bets boosts your first accumulator up to a value of £100. But don't become a bonus hunter to avoid gambling addiction. Use the prize money to explore the platform, much like driving a new car slowly and carefully. And always read the wagering terms carefully.

Greater Choice Of Betting Markets 🎰

Our research shows that the big brands are usually ahead of the new sites in this parameter, although there are exceptions like 21LuckyBet, which offers 40+ sports or JeffBet with over 50 disciplines. However, new bookies are good at new disciplines and are quick to respond to punters' requests, offering rare markets in Esports and even politics.    

Competitive Odds 📈

The established betting platforms offer a great product to players but charge a high commission in the form of a margin and, therefore, offer low odds to players. For new sports betting sites, this is a chance to attract more attention, so they can give up their advantage and offer the most favourable odds for popular competitions. An example of such a bookmaker is AK Bets, which charges only 2% commission on some top-tier matches, which is much lower than the market average.

New Features 🔥

New bookies need to be different and surprise demanding punters. That's why they come up with different features. More than Cash Out options, improved interfaces and detailed statistics. CopyBet, for example, has a social betting feature that allows users to share, sell and copy predictions from other punters, making the wagering process easier.

Alternative Payment Methods 💳

New bookmakers offer a wide range of alternative payment options. Players can use mobile payment methods such as Apple Pay and Google Pay, available on platforms such as Fafabet, and digital wallets such as Revolut, offered by AK Bets. In addition, various e-wallets, such as DAZN Bet, JeffBet, and 21Luckybet, increase transaction flexibility and convenience by streamlining deposits and withdrawals.    

New Bookmakers You Should Stay Away From    

Legalbet states that all UK gambling sites must be licensed by the UK Gambling Commission (UKGC) under the Gambling Act 2005. The UKGC sets strict standards to prevent fraud, money laundering, and data misuse and requires operators to provide tools like self-exclusion and deposit limits. The UKGC also requires any local or international operator to follow rules that promote responsible gambling and fair play.

New bookmakers without clear UKGC registration info may signal risk. Red flags include:

• No visible licence details in the site footer

• Inability to verify registration on the UKGC public register

• Missing or unclear holding company information

• Unresponsive or poor customer support

Do New Betting Sites Offer Better Bonuses?

Bonuses are the marketing tool used to attract players, and there are no winners in this competitive race. While new bookies can offer really good bonuses and terms at the start, established companies usually have large budgets and accumulated knowledge of player behaviour.

In the UK market, the standard welcome bonus is now £50. Betfred and 10bet offer this, for example. New bookmakers Copybet and AK Bets offer more: £60 and £100, respectively. But it's not just the amount that matters; you also need to look at the terms and conditions of receiving and wagering the prize money. In this respect, the older operators often have the advantage.

The top betting sites are… 

Here at Legalbet we have also categorised the top betting sites and their features to make them easier for you to find. They are:

By Sport: Football | Tennis | Boxing | Cricket | Snooker | Golf | UFC | Darts | Greyhound | Rugby | Horse Racing | Basketball | Baseball | Formula 1 | Ice Hockey (NHL) | Volleyball | Cycling | AFL

By Payment Systems: PayPal | Skrill | Klarna | Boku | Debit Cards | Apple Pay | Paysafecard | Neteller | Google Pay | Prepaid Cards | Revolut

By Features: Cash Out | £5 Minimum Deposit | Minimum Bet Sizing | Live Streaming | Betting Exchanges | Safest | Fast Withdrawal | Daily Free Games | New Betting Sites | Horse Betting Apps | Football Betting Apps | Virtual Sports Betting Sites

By Events: Politics | WWE | MLB World Series 

By Esports: CS:GO | Dota 2 | League of Legends | PUBG | Valorant | FIFA | CS:GO Betting Sites with Paypal

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