Our 7 Best New Betting Sites
After reviewing several betting sites, our team of experts has compiled this list of the best new online betting sites. All of the new UK betting sites below are fully licensed by the UKGC and each offers a different Welcome Bonus.
DAZN Bet - Launched 2022
DAZN Bet is a new betting site founded in 2022. It is operated by One Click Limited, a company registered in Malta. DAZN recently got its gambling license from the UK Gambling Commission and today offers bettors the option to wager on many sports like horse racing, football, baseball, basketball, etc. Also, there is a casino section for anyone looking to play table games, scratch cards, slots, etc.
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Sports betting and gaming
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Live chat support
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3D secure protocol
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Multiple promotional offers
Fafabet - Launched 2021
Fafabet is another new betting site that debuted in 2021. Owned and operated by TaichiTech Limited, Fafabet is a licensed platform regulated by the Great Britain gambling commission. Fafabet offers a sportsbook and casino platform despite being new in the industry. Fafabet allows players to wager on all major sports events, the majority of them in-play, as well as virtual sports, casino games, and live casino games.
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Mobile app available
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Stats to help bettors choose a bet
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Live betting option
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Good promotional offers
Luckster - Launched 2021
Luckster is a fairly new betting site launched in 2021. However, its operator Aspire Global International has several years worth of experience in the sports industry. Luckster has its license from the UK Gambling Commission and also the Malta Gaming Authority. Luckster comes with everything from popular casino games to a long list of supported sports, in-play betting, etc. Also, there are a lot of bonuses up for grabs at Luckster.
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Huge range of sports and casino games
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Strong, responsible gambling measures
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Exclusive VIP club
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Exciting bonuses
BetTarget - Launched 2021
BetTarget is a sportsbook and online casino launched in 2021. It is a brand operated by Karamba Limited, which takes a straightforward approach to sports betting and casino games. The games on this platform are powered and operated by Aspire Global International LTD, a company based in Malta. BetTarget is a licensed platform by the UK gambling commission. BetTarget takes serious approaches to protect its users from gambling addiction, unlike some other new betting sites.
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Plenty of betting markets and casino games
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Competitive odds
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Multiple responsible gambling options
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Many popular, trusted, payment methods
Rhino - Launched 2020
Launched in 2020, Rhino is an online betting site operated by Playbook Gaming Ltd. While Rhino Bet was recently launched, its operator has been in the sports industry longer, utilizing several other successful online bookmakers like Vickers, BetZone, Planet Sports Bet, etc. Rhino Bet is licensed and regulated by the UK Gambling Commission. Rhino has a sportsbook section that features about 20 sports, including football, basketball, boxing, cricket, F1, etc. And its casino section features popular table games, Rhino reels, drops, and wins, amongst other games.
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In-play betting
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Live casino option
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Mobile app available
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Committed to responsible gambling
Vickers Bet - Launched 2020
Even though it was only launched in 2020, Vickers Bet is a new gambling site that will impress you. Operated by Playbook Gaming Ltd, Vickers Bet comes with competitive odds, a wide selection of sports markets, an intuitive website, etc. Licensed and regulated by the UK Gambling Commission, Vickers Bet is a pretty safe bookmaker to use. Also, it comes with a virtual sports and casino section for added entertainment.
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Attractive bonuses
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Mobile app available
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Endorses responsible gaming
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Multiple trusted payment options.
Virgin Bet - Launched 2019
Virgin Bet is another one of the newest online bookies launched in 2019. Operated by Virgin Bet Limited, Virgin Bet is a licensed platform in Great Britain by the Gambling Commission and in Gibraltar by the Gibraltar Gambling Commissioner. Virgin Bet offers a great collection of sports and casino games for players. Its sports section includes football, horse racing, tennis, greyhounds, and virtual sports. At the same time, its casino section includes games like table games, slots, live casinos, and so on.
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In-play betting
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Mobile app available
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Endorses responsible gambling
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Third-party sites audit the gambling site
Our Top New Sports Betting Sites Picks
You must pick the best if you use a new sports betting site. All new betting sites are not created equally. As such, you can expect each new sports betting site to offer a distinct advantage. Below are our top new sports betting sites pick:
| Bookmaker | Category |
|---|---|
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Best overall new UK bookmaker | |
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Best new gambling site with overall promotional offers | |
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Best welcome bonus UK new bookmaker | |
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The best new bookie with a range of diverse market | |
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The best betting app, the newest online bookie | |
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Best responsible gambling new betting site | |
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Best betting odds |
How We Choose The Best New Betting Sites
When selecting the best new betting sites in the UK, we considered a few features the sportsbook must have. These features influence the performance, safety, and overall experience that the platform offers to UK punters. Some of the features that we took into account when selecting the best new betting sites include:
Licenses & Safety
While gambling in the UK is legal, betting sites must have a valid operating license. A sportsbook must have a UK Gambling Commission license to operate in the UK. Hence, one of the first things we checked when selecting the best new betting sites is its valid license.
New Customers Welcome Offers
Getting the best value for your money is important to us. As such, we ensured all the new betting sites we suggest come with a massive welcome bonus. These promotional offers for new customers only reward you for signing up on the platform. These welcome offers can come in different forms, such as matched bonuses, free bets, promo codes, etc. We compared the welcome offers of different new sportsbooks and suggested the most competitive sites.
Range of Sports
The available types of sports at a new UK betting site depend on the platform's operator. The more sports a betting site supports, the more diverse it is. A new betting site with a wider range of sports allows bettors to explore different betting options. Moreover, bettors get more excitement from the site when there are more sports. By checking the range of sports available at new betting sites, we can compare them and recommend the most comprehensive option.
Betting Markets
The betting market is another crucial factor we took into consideration. The betting market at a betting site influences the types of bets a sports bettor can make for a particular sports event— for example as well as just match odds on who will win, we see if they have prop bets, moneyline, totals, spread, etc. We compare the betting markets of different new betting sites to ensure we recommend the best sites to offer bettors the best value for their money.
Competitive Betting Odds
The odds of a betting site determine the potential payout you can get for a particular bet. The betting odds vary across betting sites, and new betting sites tend to come with highly competitive odds. We can determine which offers the highest odds by comparing the odds of multiple new betting sites in the UK. Using a betting site with high odds is crucial in ensuring that you get value from your betting experience.
New Betting Apps
Another thing we consider when checking for reliable new betting sites is whether it has a mobile app. It's preferential for a new betting site to feature a mobile app because it makes it easy for bettors to place their wagers on the go. A sportsbook with a mobile app that is user-friendly and reliable provides players with a convenient and seamless betting experience. Also, we check for the betting app because of the flexibility, convenience, and accessibility it provides bettors.
Existing Customer Promotions
Promotions are for more than just new customers. Some new betting sites offer massive promotional offers to their existing customers. Three promotions can come in different forms, such as cashback bonus, reload bonus, enhanced odds, and so on. We check these promotional offers and ensure we recommend new betting sites that feature the best promotional offers. Claiming their promotional offers is vital to optimizing your sports betting experience and taking advantage of the best deals.
Live Streaming
If you're a sports bettor who likes to watch a sports event in real time, choosing a new betting site that features live streaming is vital. A new betting site with a reliable live-streaming service makes it easy for bettors to follow the action of their favorite sports and get in on the action. Also, the live streaming feature comes in handy as it allows bettors to make more informed betting decisions. So if you're looking for a new sportsbook with this option, we considered it when choosing the best new betting site in the UK.
Customer Service
Customer support is also a vital part of choosing a reliable platform. When a sportsbook features responsive customer support, it's a sign it's a trustworthy platform. Great customer support shows that the platform cares about its users, and your queries and inquiries will be answered quickly. Customer support, like a 24/7 live chat, email, and even a telephone number, makes a great addition to the team.
Payment Methods & Security
The importance of checking what payment options are available at a new betting site should be emphasized more. The payment option available at new betting sites dictates how easy or hard it will be to make deposits and withdrawals from the platform. The more payment methods the platform supports, the better for everyone. Also, to ensure customers' payment details are not compromised, we check the platform's security type.
Software and Design
Finally, we check the software and design of the new betting site we recommend. Betting sites that partner with top-notch software feature an enjoyable and smooth betting experience. These software developers are more mobile-friendly and come with more visually appealing interfaces. Overall, checking a sportsbook's software and design helps us recommend the best new betting sites in terms of convenience, aesthetics, and performance in their sports betting activities.
Benefits Of New Betting Sites
If you are one of the many UK punters that use established bookmakers, consider using a new betting site. New betting sites manage to outshine established betting sites in some areas. Below are some benefits to expect when you use a new betting site.
Better bonuses and promotions
Generally, new betting sites offer players better bonuses than established ones. New betting sites offer more alluring bonuses as a marketing ploy to lure new customers. As such, it makes sense to take advantage of the bonuses new betting sites offer to increase your bankroll and playtime at your preferred bookie.
New betting market and innovative features
Another benefit of using a new betting site is that many have fresh and exciting betting markets, like virtual, esports, etc. As such, new betting sites are technologically advanced, with innovative features that make sports betting more immersive. For example, most new betting sites have innovative features like live streaming, in-play betting, etc.
Competitive odds
Not all bookmakers offer the same odds. So, it's best to have accounts with more than one bookie so you can always stay ahead to know which one offers the best odds. Particularly, with a new betting site, you can expect to get bigger odds, meaning bigger returns. Like its alluring bonuses, new betting sites offer competitive odds as a marketing ploy to lure new customers to the website.
Great customer support
New betting sites always want to present themselves as top-notch with great services. As such, new betting sites tend to have one of the best customer support teams. A new bookie's support team is always very responsive and helpful in resolving your issues. And in most cases, you will find 24/7 live chat support, a telephone number you can call, and a responsive email option.
Alternative payment methods
Also, looking at the payment options when registering at any new or established sportsbook is important. But at the new sportsbook, you can find dozens of options ranging from prepaid cards to E-wallets. These payment methods allow you to deposit and withdraw funds at a new sportsbook.
New UK Bookies to Avoid
When registering at any UK bookie, it's important to read its terms and conditions carefully. It's especially important to read the bookie's terms and conditions when it's new. If the bookie needs to catch up in the following areas, avoiding such bookies is best to ensure an enjoyable and safe betting experience.
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It does not give information about its license and regulation
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A secure firewall does not guard its website
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Few payment methods
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Poor customer support
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Lacks fairness and transparency
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Poor reputation
New Sign Up Offers
You are entitled to a sign-up offer as a new customer at a new online betting site. Generally, these online sportsbook sign-up offers are a one-time bonus. These sign-up offers come in different forms depending on the sports betting service operator. But the most common new sign-up offers include:
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Free Bets
Free bet stakes are a promotion offered by sportsbooks that allows you to wager without risking your money. How much free bet you get varies depending on the platform. Some betting companies may offer you a free bet with no deposit, while others may require one. Similarly, you may only be able to use the free bet on certain sports. In any case, ensure you read the terms and conditions of the bonus to learn more about the specifics.
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Enhanced Odds
Another type of new sign-up bonus you will find at a UK betting site is the enhanced odds offer that allows you to boost the odds of select betting markets. Note that enhanced odds are not paid in free cash but in the form of free bonus bets, which you can't cash out but use to place bets on the platform. Enhanced odds promotional offers may come in the form of enhanced ACCAs, where you can enjoy the bonus if you bet on a combination of select betting markets.
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Double Winnings
Alternatively, some new UK betting sites may offer new customers a double-winning offer that doubles whatever the customer wins on the first bet. This sign-up bonus is dependent on if the customer wins the first bet. Other conditions may be attached to the bonus, such as the minimum odds a bettor must wager on to qualify for this offer. So, it's important to read the terms and conditions of the sign-up offer carefully.
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Bonuses
Other sign-up bonuses you can expect from a new sports betting site include the no-deposit bonus, match bonus, promo codes, and so on. The no-deposit bonus is free, as the sports betting site offers you a Free bet regardless of making a deposit or not. These are very rare but do exist. The match bonus sign-up offer requires a minimum deposit to earn a matched-free bet. And as for the promo code, you must enter it into the UK sports betting sites to redeem it.
New Bookmakers vs Established Bookmakers
Still confused about whether to use a new gambling site or stick to an established one? While both new and established sportsbooks are great options for several reasons, below is a concise table for and against both platforms.
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Feature |
New Bookmakers |
Established Bookmakers |
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Bonuses and Promotions |
Bonuses here are usually larger to lure new customers |
Promotions may be fewer, but they offer more loyalty programs for long-term customers |
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User Experience |
An intuitive and modern interface and more likely to come with an app |
The interface may be more outdated but have a more reliable and established platform |
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Odds and Betting Market |
Competitive odds with a variety of new betting markets |
The odds are consistent and stable, while the betting markets are more diverse |
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Customer Support |
Responsive and personalised customer support team |
Larger and more experienced customer support team but less personalised services |
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Trust and Reputation |
No established reputation but may be audited by reputable authorities. |
A long history of trustworthy operations |
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Payment and Withdrawal Options |
Modern and flexible payment options |
Traditional but more reliable payment methods could take longer processing times. |
Pros & Cons of New Betting Sites UK
Pros
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Interactive modern web designs
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Likely to feature a mobile app
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Generous sign-up offers
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Competitive odds and new betting markets
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Responsive and personalised customer support team
Cons
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Less established reputation
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Sometimes have limited betting options
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Potential for instability
New Horse Racing Betting Sites
If you're one of the millions of fans that love to watch horses and jockeys do their thing, betting on the race is an excellent way to spice up the excitement of the sport. If you're looking for the best new horse racing betting sites to wager real money, here are some recommendations:
Jeffbet – Launched 2022
Jeffbet is a relatively new UK sports betting platform founded in 2022. It's a platform operated by ProgressPlay that lets betters wager real money on everything from thrilling sports games like horse racing and sports to casino games. With Jeffbet, you can get in on more action with its live betting market. Jeffbet Sportsbook is a safe platform protected by a 128-bit encryption technology and licensed by the Gambling Commission in Great British and Malta.
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Extensive sports and casino games
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24/7 live chatbot
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Good bonuses
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Easy registration process
Betiton Sport– Launched 2020
Betiton Sports is another new betting site with a vast betting market in horse racing, amongst other sports. Founded in 2020, Betiton Sports is a brand owned by Sharp Connection Ltd, a company operating under the laws of the Gambling Commission of Great British and Malta. As an award-winning sportsbook, you can expect the best regarding odds, events coverage, etc.
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Competitive range of sports betting market
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Over 120 betting markets
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More than 30 sports coverage
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Exciting bonuses to enhance the gambling experience
New Football Betting Sites
Football is one of the most popular sports in the UK, with most betting sites featuring it in their catalog. There are several new betting sites you can use for football betting, but these are our recommended new football betting sites to check out:
BetStorm – Launched 2021
BetStorm is a new betting site recently launched in 2021 for British punters. BetStorm is a brand operated by ProgressPlay Limited, with football as its strongest sport offering. BetStorm has an extensive selection of different betting markets with its pre-match and in-play betting options. Its simplified platform also makes accessing the platform interactive and intuitive on any device.
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24/7 live chatbot
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Supports several payment options
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Attractive bonuses and promotion
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Enticing casino offers
BritainBet– Launched 2020
Founded in 2020, BritainBet is a new betting site operated by ProgressPlay and established to provide quantity entertainment. While football is the major sports betting market, BritainBet features other sports for bettors, like basketball, ice hockey, rugby, and so on. Its mobile-compatible site features an app you can download for instant sports betting on your smartphone.
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Convenient mobile app
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Competitive odd
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Massive betting market
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24/7 live chatbot
New Esports Betting Sites
With interest in eSports betting growing, many new betting sites still need to feature it as one of their main betting options. Below are our recommended new eSports betting sites for UK bettors.
Midnite – Launched 2018
Launched in 2018, Midnite is a modern betting site operated by Dribble Media Limited. With an advanced technological platform, Midnite Sportsbook can elevate its customers' experience to make it more intuitive and immersive. It's also a licensed platform, so Brit punters have nothing to worry about trusting this platform.
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Easy to use
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Instant payout payment options
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Responsive support
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Great odds
Best Available Payment Methods for New Betting Sites
The range of payment methods available at new betting sites in the UK is extensive, including e-wallets, cards, bank transfers, etc. But below are some popular payment methods UK customers can expect to find to fund or withdraw from their betting account at the best new betting sites.
Visa & Mastercard Debit Card
Visa and MasterCard debit cards are the most common online bookmakers' payment options. Since debit cards are a common part of the UK customer life, it makes sense why they are the preferred payment and withdrawal methods of many. Most online betting sites accept Visa and under the visa fast funds scheme, this is a lot quicker than other methods.
PayPal
PayPal is a well-known E-wallet worldwide with well over 300 million active users. As one of the largest E-wallets, it makes sense why many online bookmakers accept deposits and withdrawals through this method. New UK betting sites in the UK use this payment method because it is very easy to use and process transactions instantly.
Boku
Boku is a mobile payment method popular in new online bookies in the UK. With Boku, bettors can avoid exposing their bank accounts to online betting activities. Boku lets bettors fund their accounts with a mobile phone bill. Furthermore, Boku is simple and intuitive to use. Sadly, you can only use Boku to make deposits and not withdrawals from your betting account.
Skrill
Another common payment option you will find at a new UK betting site is Skrill. This payment option is a type of e-wallet that has gained international recognition. It streamlines the process of depositing and withdrawing from a UK betting site so that processing time is instant. However, Skrill may charge you a fee when completing a transaction through this channel.
paysafecard
Some new online bookmakers in the UK allow their customers to deposit via paysafecard. paysafecard lets you deposit as a prepaid card without sharing your banking details and other relevant personal information with the online betting site. So, UK customers looking for an easy, secure, anonymous way to deposit at new betting sites should stick with this payment option.
Neteller
Neteller is another E-wallet similar to Skrill and PayPal, commonly found at the best new betting site. It allows UK customers to easily make deposits and withdrawals from their betting accounts. Similarly, payment processing times through Neteller are often instant but may come with a transaction fee. Apart from being fast and convenient, Neteller is also secure.
Apple Pay
Apple Pay is another payment option gaining attention recently in the sports betting industry. It is a standalone app that allows users to make deposits with ease. Interestingly, Apple Pay has no deposit limit, but a new sports betting site may determine the minimum and maximum amount you can transfer. Also, Apple Pay does not allow withdrawal from a betting site. So, you might be forced to use a different payment method after a bet settlement.
Google Pay
Google Pay is a payment method similar to Apple Pay. While it is fairly new, many betting sites in the UK accept deposits through this method. And unlike Apple Pay, you can withdraw from your sportsbook account using this payment method. And the best part is that you can do all that instantly at no extra cost.
Gamble Responsibly
Responsible gambling is essential to enjoy the thrills of sports betting safely. Gambling can be addictive; many new sports betting sites set responsible gambling features to help bettors take responsibility for their gambling activities. Below are some helpful tips and advice to keep in mind when gambling at any new UK betting site:
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Deposit limit
When registering at a new sports betting site, check if it has a deposit limit. These sportsbooks have your best interest at heart as the deposit limit helps keep your gambling activity under check. Without a limit, it's easy to make a massive deposit that you can't afford to lose.
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Reality checks
The reality check is another feature you'd find with a responsible gambling feature at new betting sites. This responsible gambling feature keeps track of the time you've spent gambling. It reminds you periodically if you'd like to take a break. Sportsbook uses this to ensure its customers don't develop a gambling problem.
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Self-assessment test
Another thing to look out for is the self-assessment test. This feature helps customers test themselves to determine if their gambling activity is becoming a problem. So as a British punter, if you are concerned about your gambling activity and wonder if you're developing a gambling problem, you can access yourself using this option. And if you're developing a gambling problem, the sportsbook will provide you with all the necessary information and help you need to get better.
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Self-exclusion
Most importantly, always look out for the self-exclusion option. This option temporarily prevents you from using a sports betting site, especially when dealing with gambling problems. This option is important when you know you can't control your gambling impulse.
Tips for Successful Betting on New Betting Sites
While placing a successful bet is purely down to luck, one should note a few things to make sure your bet is actually placed. Below are some tips to help you place bets successfully at new betting sites.
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Verify your account
Always verify your account as soon as you can. Nothing is more frustrating than not being able to withdraw your bet settlement because your account needs to be verified. All it takes for most new betting sites to verify your account is a government-issued ID and proof of address.
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Read about its bonus terms.
If you're going to place a bet with bonus credit, ensure you've read about the bonus terms and conditions. While claiming bookmakers' bonuses is attractive, these bonuses come with certain restrictions. Failure to abide by the bonus rules may cost you the bonus, as the bookie holds the power to annul the bonus.
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Understand the betting type you use
Every bet type is quite different. So, to ensure you're placing your money on what you want, it's important to understand the bet type you're using. For example, if you're betting each-way, do you know how many places get paid? What if there is a late withdrawal? Know exactly what you have bet on at all times is our advice.
Top betting sites
By Features: Cash Out | £5 Minimum Deposit | Minimum Bet Sizing | Live Streaming | Betting Exchanges | Safest | Fast Withdrawal | Daily Free Games | New Betting Sites | Horse Betting Apps | Football Betting Apps | Virtual Sports Betting Sites
Frequently Asked Questions
Yes, new betting sites are generally safe as long as the site has a valid license and uses advanced security systems to protect user data. But... nothing is 100% guaranteed in life so never gamble with money that you can not afford to lose.
New betting sites have several advantages that make them better than old bookies. Although this does not mean all new betting sites are better than old bookies. The best betting site depends on your preferences.
New bookmakers, especially in the UK, come in more often than most people think. Perhaps because gambling in the UK is legal or the UK gambling license makes an operator internationally recognized. On average, you can find at least a couple of new bookmakers founded each year in the UK.
A new betting site mobile app stands out when it's available for download on the Apple Store and Play Store. Also, the app has good reviews and many downloads in these stores. Only some new bookmarkers have a mobile app you can download.
The betting odds at the new sportsbook are quite competitive. But if we're to be specific, out of the bookmakers we reviewed in this guide, the Virgin Bet bookie has one of the best betting odds
The best way to find new betting sites in the UK is by trusting review sites like ours to provide unbiased updates. Our experienced team is vast at collating the best betting sites and grouping them into categories to make it easy to find what works best for you.
No, not legally in the UK. Whether it is Bitcoin, Ethereum, Litecoin, and so on, they are all banned from use at UKGC regulated sites.
The most popular sport with new bookmakers is football. It may be because of football's widespread fans or the amount of coverage the sports get that makes it a no-brainer for new betting sites to feature it. Other popular sports at new betting sites include basketball, tennis, ice hockey, volleyball, rugby, horse racing, Esports, etc.
Not all new bookmakers offer a free bet or even any Welcome Bonus at all. However, most new betting sites offer new customers one. So before registering at any casino, check to learn more about what is available.
