The "Sponsored" icon means that the position of the bookmaker in this list is determined on a commercial basis.

The ratings on Legalbet are compiled as honestly and objectively as possible, so we indicate "Not for sale" on them to make it clear which are based on merit.

Updated: 3 May 10:35

Strictly Come Dancing betting sites

Strictly Come Dancing is an exciting TV competition where celebrities are paired with professional dancers. In this article, we detail the best Strictly bookies, explain exactly what Strictly Come Dancing is, as well as outlining the most popular Strictly betting markets. We let you in on our Strictly Come Dancing betting tips and strategies and explain how to place a bet on Strictly. Finally, we share details of past winners and finish by answering your Frequently Asked Questions.

Top 10 Strictly Come Dancing Betting Sites

Bookie Bonus Licence Opinions
#ad / 18+. New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; Full T&Cs apply. www.begambleaware.org
UK players only - 18+ - BeGambleAware
#ad / 18+. New customers only. Register (excl. 13/04/24) with WELCOME50. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get Free Bets: £20 In-Play, £20 Acca & 50 x £0.20 (£10) Free Spins on Fishin’ Frenzy within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply. www.begambleaware.org
#ad / 18+. UK customers (Excluding NI) only. Min £10 stake required for initial £5 free bet. Min odds ½. Max £25 in free bets. Subsequent free bets equal 50% average of each 3 £5 max qualifying bets. Make 13 settled bets to receive full £25 free bet. 30 days to use Free bets. One free bet offer per customer, household or IP address. Free bets last 7 days. Full T&Cs apply. www.begambleaware.org
UK players only - 18+ - BeGambleAware
UK players only - 18+ - BeGambleAware
#ad / 18+. New customers only. Min Dep £10. Debit cards only. Opt in for bonus funds. Wagering, sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Sports bonus must be wagered before using the casino bonus. Valid for 7 days. Geographical Restrictions and Full T&Cs apply. www.begambleaware.org
#ad / 18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Full T&Cs apply. www.begambleaware.org
UK players only - 18+ - BeGambleAware
These places are paid by the bookies

Strictly Come Dancing Betting Sites – Our Top 5

There are a large number of bookmakers where you can place bets on Strictly Come Dancing, but after going through them, these are in our opinion the best five.


UK players only - 18+ - BeGambleAware

The Betfair exchange is the original "TV and Specials" market bookmaker, offering odds on these events before other sportsbooks caught up. The exchange has better Strictly betting odds more often than not compared to other bookmakers. This is true of all novelty markets. They also have slightly more markets so there is more variety than simply betting on who will be the overall winner.

  • Excellent odds

  • Large range of specials markets

  • Very high betting limits


UK players only - 18+ - BeGambleAware

Skybet betting site have a specific category on their website devoted to TV, Music, and Film betting markets, and within this, they have Strictly Come Dancing betting odds. If you are doing some Strictly betting then it is always worth checking the odds boosts here to see if it is on the Strictly odds you were looking for. They have a loyalty scheme that gives Free bets and Free spins each work and Strictly betting qualifies for these rewards.


#ad / 18+. New customers only. Register (excl. 13/04/24) with WELCOME50. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get Free Bets: £20 In-Play, £20 Acca & 50 x £0.20 (£10) Free Spins on Fishin’ Frenzy within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply. www.begambleaware.org

Betfred are one of the largest bookmakers in the UK and they have a quality product everywhere you look. They offer bets on almost everything you can imagine and that includes the full range of novelty bets such as what is happening at the moment on TV. Strictly Come Dancing is just one of several shows they offer odds for. The owner, Fred, is known as the bonus king for a good reason, and they have a promotion page packed with Free bets for existing users.

  • Large range of Free bet promotions.

  • Up to £500 a day can be withdrawn as cash from their shops.

  • Very wide range of betting markets for specials bets.


#ad / 18+. UK customers (Excluding NI) only. Min £10 stake required for initial £5 free bet. Min odds ½. Max £25 in free bets. Subsequent free bets equal 50% average of each 3 £5 max qualifying bets. Make 13 settled bets to receive full £25 free bet. 30 days to use Free bets. One free bet offer per customer, household or IP address. Free bets last 7 days. Full T&Cs apply. www.begambleaware.org

BoyleSports are designed to be used on a mobile phone so much so that this is the only way to receive their Welcome Bonus. The website is well designed and they do not just focus on football and horse racing like some sites but look at more niche events, including Irish sports but also TV and Celebrity specials, such as Strictly Come Dancing.

  • Smooth registration process.

  • Many sports to bet on.

  • Wide range of payment methods including Boku (pay by mobile bill).

Star Sports

#ad / New UK/IE customers only. Sign up and place your first sports bet at odds of Evens (2.0) or greater and if it loses, get a free bet equivalent to 50% of your first bet stake (min £10), to a maximum value of £25, plus 25 free spins on Gold Horsey Winner. Full T&Cs apply. 18+ | BeGambleAware.org

Star Sports are a newer UK betting site and they are growing fast. They have a quality site and focus on the upper end of the betting market with several features that make them stand out from the crowd. Connections to race horses are guaranteed to get a decent sized bet on, and their betting blogs (which are free to all) provide some real insight to inform you about your betting options & top odds available.

  • Constantly updated existing user Free bet offers.

  • Higher betting limits than other betting sites.

  • Great research articles free to read.

Strictly Come Dancing – What Is It?

Strictly Come Dancing is a television program where celebrities are paired with professional dancers. Each week, the professional dancer teaches their celebrity dance partners a new dance, which they perform together, live on television, on Saturday night. Each dance is scored out of ten by each of the four judges, earning the dancing contestants points for their positions on the leaderboard.

Once all of the couples have performed their dances, the public can vote for their favourite couples, also earning them points. The two couples with the least points overall compete in a dance off on Sunday night. Finally, the judges vote for the couple they think should stay and will progress to the next week. The couple with the least votes from the judges then leave the competition.

At the end of the competition, three couples compete in the final, with the winner being decided by the public vote alone. The winning celebrity and their professional dancer partner get to lift the Glitterball Trophy.

The Strictly Betting Markets

Unfortunately, when it comes to Strictly Come Dancing markets, most Strictly Come Dancing betting sites only offer outright markets. However, we have worked hard to find the best Strictly bookies who offer several markets for your entertainment. Here, we outline the available Strictly betting markets on offer.

Betting on the Overall Winner

This is the most popular of the Strictly Come Dancing betting markets. Also known as an outright market, you are betting on the celebrity that you think is most likely to win the whole competition and lift the Glitterball Trophy.

Gender of Winner

Exactly as it sounds, with this type of bet, you are betting on whether the winning celebrity is male or female.

Next Contestant to Be Eliminated

When selecting odds on the next contestant to be eliminated, you are betting on the celebrity to lose the dance off and exit the competition, that coming weekend.

Top Male/Female

Here, you are betting on the highest-performing male or female in the competition. This way, you do not have to correctly predict the winner of the whole competition. For example, you may wager that Fleur East is the best female celebrity dancer this year. Your bet will still be successful even if Fleur finishes second, third or even fourth, provided that she finishes in a higher position than any other female celebrity, when voting for her as the top female.

Bottom Two Forecast

With a bottom two forecast, you are betting on the celebrity to be eliminated that week, as well as the other celebrity to be in the bottom two (dance off) that week. Both predictions must be satisfied for your bet to be successful.

Two/Three Chances to Win

With this bet type, you can choose two, or even three, celebrities that you think might win Strictly Come Dancing. Any one of your selections can win for your bet to be settled in your favour.

Strictly Come Dancing Betting Odds

Use a table to demonstrate available odds. Example:

In this table, we demonstrate the available Strictly Come Dancing bookies odds at the time of writing. The bookies Strictly Come Dancing odds are usually to a high margin and it is definitely worth shopping around.




Hamza Yassin


Molly Rainford


Fleur East


Helen Skelton


Tyler West


Ellie Taylor


Will Mellor


Of course, these dancing odds are going to change based on how the celebrities perform over the coming weeks.

How To Calculate Strictly Come Dancing Odds

When calculating the payout from fractional odds, it is helpful to remember that the number on the left (numerator) is the amount that you can win, and the number on the right (denominator) is the amount that you need to wager in order to win the amount shown by the numerator. For example, if the odds are 3/1, you can win £3 for every £1 wagered.

To calculate your payout, you can divide your stake by the denominator, then multiply your answer by the numerator. Then, add your original stake on, to find your settlement figure, should your bet win.

For example, imagine you have placed a bet of £15 on Helen Skelton TV presenter, to win Strictly Come Dancing this year, at odds of 7/2.

First divide your stake by the denominator:

15 ÷ 2 = 7.5

Then multiply your answer by the numerator:

7.5 x 7 = 52.5

Finally, add your original stake back on:

52.5 + 15 = £67.50 payout (your original stake of £15, plus £52.50 profit)

Strictly Come Dancing Betting Tips & Strategies  

We want you to really enjoy your Strictly Come Dancing betting experience, and generally, that means winning! So, in this section, we share our best Strictly betting tips and strategies.

  • Know your Strictly Come Dancing dances - If you are a big Strictly fan, you will know that one of the most difficult dances for celebrities to perform is the rumba. This is useful to know because the couple's next dances are always announced ahead of time. Therefore, if you feel there is a particularly weak contestant and they are dancing the rumba this week, it might be worth taking a punt on them being the next celebrity to be eliminated from the competition.

  • Track form - As the competition progresses, it becomes easier to get a feel for who is a strong contender for the Glitterball Trophy, and who is likely to score poorly with the judges. Studying this information can help you to make an informed wager.

  • Who is popular with the public? - Again, as the weeks pass on Strictly Come Dancing, it is possible to get a good idea of who is particularly popular with the public - or not. Who keeps getting voted back each week, despite being at the bottom of the leaderboard? Who keeps ending up in the bottom two, despite scoring well with the judges on Saturday night. Until recently, there was little point in betting on Tony Adams to be eliminated, as he was repeatedly saved week on week by the public, despite consistently finishing at the bottom of the leaderboard, after the judges' votes.

Guide How To Place Bets on Strictly Come Dancing

Explain how to bet on Strictly Come Dancing. Use screenshots, it should be the ultimate guide. Use bullet points. 

While every Strictly Come Dancing betting site is different, generally the method for placing a bet is the same. In this example, we demonstrate how to place an outright bet at Paddy Power.

  • Log in to your betting account at your chosen Strictly bookmaker and deposit funds.

  • Navigate the A-Z of sports betting menu to find the TV specials.

  • Select Strictly Come Dancing.

  • Choose the Strictly Come Dancing outright market.

  • Click on the odds of the celebrity you wish to bet on, to win Strictly Come Dancing. The selection will appear in your bet slip.

  • Enter your stake on the bet slip.

  • Click 'place bets' to confirm your wager.

Strictly Come Dancing 2022 Contestants

Of course, Strictly Come Dancing is all about the celebrity dancers, so let's take a look at this year's remaining participants. We have provided an overview of each celebrity, below:

  • Fleur East is a singer-songwriter, TV and radio presenter. She wowed judges with her week 8 samba showing that she can turn things around after finding herself in the dance off on more than one occasion.

  • Helen Skelton is a TV and radio broadcaster. While she has lacked confidence to begin with, her performance skills are beginning to develop, making her a stronger contender.

  • Will Mellor is an actor and was an early bookies favourite to win this year's Strictly. However, while his performances have been consistent, he hasn't topped the leaderboard since week one of the competition.

  • Tyler West, a TV presenter, radio host and DJ, has received mixed success week on week with regard to his results from the judges. At times, he shows brilliance, but might be too much of a risk for an outright bet.

  • Molly Rainford, singer and actor well known by Cbeebies fans as Nova Jones, is dancing well despite finding herself in the dance off more than once. However, her rumba last week kept her safe after Shirley Ballas described it as one of the best she's seen on Strictly.

  • Hamza Yassin, known to millions of toddlers and their parents as Ranger Hamza, has impressed the judges and viewers alike with his natural dance ability and musicality with several leaderboard-topping performances, despite describing his initial dance skills as '1970s disco vibe'. She is the bookies favorite for Strictly glory this year.

  • Kym Marsh is an actor, TV presenter and singer. Her performance scores have been mixed, and she has had to battle to survive the dance off in order to keep her place in the competition.

  • Ellie Taylor is a comedian, broadcaster, writer and actor. With the exception of one leaderboard-topping week, Ellie and her partner Johannes have finished in the danger zone around the middle of the leaderboard, but the public seem to love her as the couple have yet to find themselves in the dance off.

Strictly Come Dancing Previous Winners

Winners Year Series

Rose Ayling-Ellis & Giovanni Pernice


Series 19

Bill Bailey & Oti Mabuse


Series 18

Kelvin Fletcher & Oti Mabuse


Series 17

Stacey Dooley & Kevin Clifton


Series 16

Joe McFadden & Katya Jones


Series 15

Ore Oduba & Joanne Clifton


Series 14

Jay McGuiness & Aliona Vilani


Series 13

Caroline Flack & Pasha Kovalev


Series 12

Abbey Clancey & Aljaz Skorjanec


Series 11

Louis Smith & Flavia Cacace


Series 10

Harry Judd & Aliona Vilani


Series 9

Kara Tointon & Artem Chigvintsev


Series 8

Chris Hollins & Ola Jordan


Series 7

Tom Chambers & Camilla Dallerup


Series 6

Alesha Dixon & Matthew Cutler


Series 5

Mark Ramprakash & Karen Hardy


Series 4

Darren Gough & Lilia Kopylova


Series 3

Jill Halfpenny & Darren Bennett


Series 2

Natasha Kaplinsky & Brendan Cole


Series 1

The top betting sites are… 

Here at Legalbet we have also categorised the top betting sites and their features to make them easier for you to find. They are:

By Sport: Football | Tennis | Boxing | Cricket | Snooker | Golf | UFC | Darts | Greyhound | Rugby | Horse Racing | Basketball | Baseball | Formula 1 | Ice Hockey (NHL) | Volleyball | Cycling | Netball | AFL

By Payment Systems: PayPal | Skrill | Klarna | Boku | Debit Cards | Apple Pay | Paysafecard | Neteller | Google Pay | Prepaid Cards | Revolut

By Features: Cash Out | £5 Minimum Deposit | Minimum Bet Sizing | Live Streaming Betting Exchanges | Safest | Fast Withdrawal | Daily Free Games | New Betting Sites | Horse Betting Apps | Football Betting Apps | Virtual Sports Betting Sites

By Events: Politics | WWE | NRL Grand Final | MLB World Series | Euro 2024

By Esports: CS:GO | Dota 2League of Legends | PUBG | Valorant | FIFA | CS:GO Betting Sites with Paypal

Frequently Asked Questions

Where Can I Bet on Strictly Come Dancing?

Many online bookmakers offer Strictly Come Dancing odds. You can find the best of them at the top of this article. It is not hard to find bookmakers odds for Strictly Come Dancing but this article should help you to find the best.

Are There Any Bonuses for Betting on Strictly Come Dancing?

While there are no specific bonuses for betting on Strictly Come Dancing, most Strictly Come Dancing betting sites offer a Welcome Bonus for new customers, so you could look to take advantage of those when betting on Strictly Come Dancing. You may also be able to find some Strictly betting odds or Bet Boosts on selected Strictly Come Dancing betting markets.

Can I Bet on Strictly Come Dancing on My Phone?

Yes, many Strictly Come Dancing betting sites offer apps which allow customers to bet using their smartphone.

Can I Bet on Other TV Programmes?

Yes, you can bet on other TV programmes such as I'm A Celebrity, The X Factor, BBC Sports Personality of the Year, and Dancing on Ice to name just a few.

Post by:

Copy the token