• Great Mobile app.
  • Large Blue Chip company.
  • Reliable, Toll-free Customer support.
  • Very broad selection of bets.


  • Quick to ban customers from Free bet offers.
  • Extreme registration requirements.
  • Website can be hard to navigate at times.

Mobile apps William Hill

Experience more via the app

Download the mobile app of William Hill to get all advantages of the bookmaker

Latest William Hill Bonuses February 2024

All bonuses
Bet £10 Get £30 in Free bets
  1. Use promo code H30

  2. Bet £10 on odds of 1/2 (1.5) or more

  3. Get 2x £15 Free bets

New 18+ UK customers only. Register using the promo code H30 , deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.


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Review of the bookmaker William Hill from Legalbet

William Hill can trace its roots back to 1934 making it one of the oldest UK bookmakers to still be trading. From there it has evolved into a £ multimillion  international operation and n July 2022, William Hill was acquired by 888 Holdings for £2.2 billion.

The William Hill website looks terrific, combining the straightforward, classic style found on many betting sites.  However, given that William Hill is almost 90 years old, they believe a classic style matches this aesthetic wonderfully.  Additionally, there are 17 distinct languages on the website.

Odds - Average

We calculated the margin for William Hill by analysing the odds they offer and placed them into one of the following three categories:

From 1% to 5%: Good value

Over 5% to 7%: Average value

Over 7% to 10%: Poor value


We got our results by taking the "Match result" odds and also the over/under 2.5 goals odds for different matches in different football leagues. Getting the average results using this method, we were able to obtain the margins for each league and the overall betting margin for the bookmaker.

William Hill has an overall average margin of 6.53% for football and falls in the average category. In the first section with Premier League and Championship, the margin is at 6.4%. The second section with Spanish La Liga and Italian Serie A, the margin is at 5.78%. Finally, taking matches from around the rest of the world into account, the margin is at 7.42%.

Bookmakers margin

Range of Sports and Markets - Good

Betting Markets

Add information about available betting markets for that bookmaker. Add a list of available markets. Like this:American football, Aussie Rules, Baseball, Basketball, Bowls, Boxing, Cricket, Darts, Esports, Football, GAA Football, GAA Hurling, Golf, Greyhounds, Handball, Horse Racing, Ice Hockey, Lacrosse, Motor Racing, Motorbikes, Netball, Politics, Rugby League, Rugby Union, Snooker, Table Tennis, Tennis, TV/Specials, UFC, Volleyball, Water Polo, Winter Sports.

In-Play Betting - Good

Live Betting 

William Hill has in-play markets for sports such as football, cricket, ice hockey, tennis and basketball. The initial category page lists all the current options with a short summary of the current odds and the games current score. You can either bet on the match odds from this screen or you can click on a game you are interested in for even more betting options.

Live streaming

They have some TV coverage of sports that you can watch, and from within the in-play section there is a handy tab to show what can be currently watched right now as well as what is upcoming.

William Hill Sign Up Offer - Bet £10 get a £30 Free bet

Register your William Hill account through the William Hill website or app using the promo code R30. Once your account is registered, using funds from your main account balance place a bet with a minimum stake of £10 on odds of 1/2 (1.5) or greater. Free bets will be credited as 3 x £10 denominations once the qualifying bet has settled.

The £30 of Free Bets will be credited to your account once the qualifying bet has settled and will expire if not used within 7 days (bonus period). Any bonus that has not been redeemed before the end of the bonus period will be deleted. The bonus is non-refundable and cannot be withdrawn as cash. The full value of the bonus should be redeemed in one stake. Any portion of the bonus that is not staked will be voided. A bonus can only be used once. If you cash in your bet your stake will no longer constitute a qualifying stake for participation in this promotion.

William Hill

William Hill Sign Up Offer

Welcome Offer Summary:
Bet £10 Get £30
Bonus credited as:
Free bet
Min deposit amount:
Eligible Sports / Markets:
Min Odds:
Evens (Decimal 2)
Bonus Credited:
On qualifying bet settlement
Promo Code
Qualifying Link

Significant Terms:

New 18+ UK customers only. Register using the promo code R30 , deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets credited after bet settlement. Free Bet stakes not returned. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.

William Hill Mobile App

William Hill have one of the most complete betting apps that we have ever seen. The William Hill mobile app is free to download on both Apple and Android smartphones.  All pages in the app are super responsive, making it very easy to navigate between the various areas. Given the number of features that have been crammed into this App, everything is organised well.

Download the William Hill app for iOS at the Apple Store or for Andriod at the Google Play store and you can register, deposit, then start placing bets immediately.

How to Register At William Hill

William Hill has a two step registration process.

  1. Information required:
  2. Fill in your basic information

    Full Name and surname

    Email address and mobile number

    Residential address

  3. Create your Username and password:


    Password (make sure you use a password that is unique and strong).

    Security question and answer

    Set a deposit limit. (Daily/Weekly/Monthly)

    Choose your limit from the drop down menu

    Add promo code if any

*William HIll has a strict 1 account per person policy.

How to Deposit to William Hill

Follow these steps below to make a deposit:

  1. At the top of the screen, click the deposit button. From there, you can select from a variety of payment methods available.  Select the one that you want 
  2. Click on the deposit button and once it goes through (which should be almost instant). You will now be able to place your bets.

Note that Debit cards require a minimum deposit amount of £5 and a maximum deposit of £5000.  The minimum withdrawal amount is also £5, and withdrawal times range from one to three days.

With all E-wallets, the minimum deposit is £10.  The maximum deposit amount for PayPal is also £5000.  When using PayPal, you must withdraw at least £10, and it will take one working day.  (Note: UK consumers are not allowed to make payments using Skrill or NETELLER at William Hill.) The minimum deposit amount for Fast Bank Transfer is £10 and you must request at least £5 in order to make a withdrawal, which takes three to five working days.

How to Bet At William Hill

Use bullet points to describe each step. 

Placing bets on the William Hill website or App is very easy. Follow these easy steps below:

  1. Log into your William Hill account

  2. Navigate to the top left corner and Click “Betting”  

  3. Select the type of bet you wish to place.

  4. After selecting the odds that you wish to place a bet on, check your bet slip on the top right of the page and select “Place Bet” to conclude your bet or bets.  

How to Withdraw At William Hill

Withdrawing from William Hill is easy, Follow these steps below:

  1. After clicking the “My Account” link, look for the Withdraw option as indicated.
  2. After that, a pop-up box will appear where you can select your withdrawal method and input your desired withdrawal amount, which needs to be within your account's balance. A confirmation message containing your transaction number and a projected date for when you will get your funds will be shown.
  3. Once everything has gone through you will be shown a conformation message and now simply have to wait for your funds to arrive.

Note that usually, the method you use to withdraw will be the same as the one you used for your deposit.

If your account is linked to more than one deposit method, William Hill will prompt you to pick the one that has received more deposits than withdrawals.

Before making a withdrawal from your William Hill account, you could be asked to send identification documentation to verify your identity. This is part of their licence conditions and is quite normal so do not worry. It is more likely to happen if you mix deposit and withdrawal methods, if you made a deposit using PayPal, for instance, and are making a withdrawal using a bank transfer, but it can happen for any reason. You might also be requested to prove your identity if you just made a sizable withdrawal or if your account has been inactive for a while.

Licensing & Safety

William Hill are licensed by the UK Gambling Commission, their license number is 39225. At the time of writing there had been no regulatory actions against them.

Service & Customer Support

  • Email - Contact on Usually respond to your query within 48 hours.

  • Phone - 0870 518 1715 We're available from Mondays to Sundays - 8 AM to 10 PM.

  • Live Chat on the site

  • Chat via Twitter 

William Hill’s customer service team are available 24 hours a day, 7 days a week, 365 days a year through a variety of channels, including live chat, telephone, email, or social media.

William Hill Casino Review

The name William Hill is presumably already known to you if you reside in the UK. They introduced the William Hill Online Casino in 2001, and they haven't turned back since.

The William Hill Company currently offers hundreds of online casino games in addition to its ongoing sports betting service. These include all of your favourite traditional casino games, such blackjack, craps, baccarat, and poker, in addition to a wide selection of cutting-edge slots, fruit machines, and live video renditions of casino classics. Although William Hill still predominantly serves players in the UK, where the pound sterling is the favoured currency, Players from all over the world now also enjoy their casino games.

The 200+ games available at William Hill should more than satisfy the needs of the majority of players, even though it is impossible to compare it to larger online casinos that offer more than twice as many games. There are all of the well-known variations of slots and table games included, as well as some intriguing variations.

The games are split between the main casino and the Vegas Casino, with the exception of the live dealer games.

Live Casino

William Hill has a fully functional live casino with all the classics including of course Blackjack, Roulette and Bacarrat. The options are wider than that though and include many feature and “spin the wheel” type games. Keep an eye on the promotions tab for the latest live casino bonuses.

More Information About William Hill

Founded in:  1937

Owners: 888 Holdings

Sponsors: The Grand National and Chelsea FC

Registered Office: One Bedford Ave, London WC1B 3AU

Licence number: 39225

Email: N/A

Phone:  0800 085 6296

Updated: 20.02.2024

Post by:

Andy Heaford
Andy Heaford
Site Manager
Review rating: 0 / 5

Information about the company

UK Freephone: 0800 085 6296
from Mondays to Sundays - 8 AM to 10 PM
Live Chat
24 hours a day, 7 days a week
  • Gambling Commission of Great Britain
    №: 000-039225-R-319373-009

Articles about the bookmaker

Questions and answers

📌 How Long Do William Hill Withdrawals Take?

It could take 1 to 5 business days to process a withdrawal. PayPal offers the quickest withdrawal options; direct bank transfers are the slowest.

📌 Is Live Streaming Available At William Hill?

Another benefit of this top bookmaker is its live streaming service, which ensures that you never miss a race again. Learn more about William Hill TV, how to use live broadcasts, and other topics.

All betting sites now offer live streaming of sporting events to your smartphone or tablet, either through their main websites or their betting applications. Live streaming of sporting events is now anticipated. You may now watch racing whenever and wherever you choose, without having to watch it on ITV, pay for a racing channel, or visit your neighbourhood William Hill bookmaker.

📌 Can You Cash Out On William Hill?

You can receive a portion of your profits prior to the conclusion of all bets thanks to the William Hill Cash Out function. All new and existing customers who bet online with William Hill have the option to do this with eligible bet types.

📌 How Can I Cancel a Bet?

It is not possible to manually cancel a bet yourself but if there has been an error made you can contact William Hill and ask them to do it. They may or they may not it will depend on the circumstances but they are under no obligation to, you are shown all the bet details before being asked to confirm it, really once you confirm then that is that.

📌 Are There William Hill Bonuses For New Customers?

Yes there is a welcome bonus for new customers and details of this are in the article above. Make sure you remember to input the bonus code as this will dictate which (and whether or not you get) bonus is applied to your account.

📌 How Can I Cancel a Bet?

At William Hill it is not possible to “cancel” a bet once it has been submitted and accepted. You can sometimes “cash out” a bet which may have a very similar effect, but canceling it is not possible.

Betting sites like William Hill

Best Odds
Welcome Offer
50% refund of first day losses
"Bonus Credit" if lose
Surprise bet

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