• Fantastic range of Free bet bonuses in the business.
  • Best Odds Guaranteed on all UK horse racers.
  • Loyalty club offering Free Bets and Free Spins each week.
  • Offers Live streaming on their app.


  • Limited payment options.
  • Long Verification Process.
  • No high street presence.

Latest Sky Bet Bonuses December 2023

£20 in Free bets
  1. Deposit £5 or more
  2. Wager it at odds over Evens (Decimal 2)
  3. Recieve £20 in Free bets



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Review of the bookmaker Sky Bet from Legalbet

Sky Bet began back in July 2000  when BSkyB's acquired Sports Internet Group which included the small telephone and online sports betting based company “Surrey Sports”. Later in 2006 with the addition of 365 Media Group the established online betting companies totalbet and ukbetting were added and Sky Bet as we know it today began. In 2020 Sky Betting & Gaming was sold to The Stars Group for £3.4 billion, which was then acquired by Flutter Entertainment.

Flutter Entertainment is one of the largest gambling groups in the world with revenue of over £6 billion in 2021.

Odds — normal

We calculated the margin for Sky Bet by analysing the odds they offer and placed them into one of the following three categories:

From 1% to 5%: Good value

Over 5% to 7%: Average value

Over 7% to 10%: Poor value


We got our results by taking the "Match result" odds and also the over/under 2.5 goals odds for different matches in different football leagues. Getting the average results using this method, we were able to obtain the margins for each league and the overall betting margin for the bookmaker.

Sky Bet has an overall average margin of 6.62% for football and falls in the average category. In the first section with Premier League and Championship, the margin is at 6.2%. The second section with Spanish La Liga and Italian Serie A, the margin is at 6.44%. Finally, taking matches from around the rest of the world into account, the margin is at 7.23%.

Bookmakers margin

Betting options — good

Which sports can you bet on?

Sky Bet cover 34 different sports from all around the world, they are:

American Football, Aussie rules, Baseball, Basketball, Bowls, Boxing, Cricket, Cycling, Darts, Esports, Football, Formula 1, Gaelic Games, Golf, Greyhound racing, Handball, Horse Racing, Ice Hockey, Netball, Politics, Pool, Rugby League, Rugby Union, Snooker, Specialty bets, Speedway, TV (Music and Film), Table Tennis, Tennis, UFC and MMA, Virtual Betting, Volleyball, Winter Sports, Wrestling.

Range of Bets and Markets: The range of markets on Sky Bet is good. With an average of 96 markets over 10 football matches the overall range of markets is good and provides most bettors with plenty of choices no matter whether you are a veteran or beginner bettor!

Betting Limits: The highest amount you can win in one day is £500,000 and that is from the vast majority of football bets. Next it is horse racing where you can win £250,000 in one day for a major race but there is a descending amount as go to International races. Other sports vary but the most popular sports such as cricket, rugby, snooker, and golf are all £250,000 as well.

Live — normal

The in play betting experience on Skybet is fairly average and provides almost all of the features that are sought after when it comes to in play betting. With a good amount of events being showcased with a live feed and those that aren't having an excellent animation system in place as well as quickly updating odds, a great range of markets and bet boosts on a large amount of events the sky bet in play system is everything you need!

Live streaming

Sky Bet streams live sports for many in-play events including all UK horse races, as well as selected tennis tournaments, assorted golf events and some football matches too. In total there are up to seven sports streamed (depending on the schedule) and you can watch them once you have bet £1 or more on that event.

Sky Bet Mobile app

Sky Bet has a sports betting app available on both android and Apple devices. They claim that it bring you the “most advanced sports betting app for the iPhone, so you can check your accumulators, singles and the latest in-play odds anywhere”.

How To Register At Sky Bet

Joining Sky Bet is quick and easy to do, follow the steps below:

  1. On the Top right of the Screen click Join.

  2. You will need to enter your First and Last name and proceed to the next step.

  3. In this step you will need to enter your Date of birth, 18+ only.

  4. Continue by entering your address and proceed.

  5. Insert your Email address and continue to the next step..

  6. Add your phone number and click next...

  7. Create your Username, This must be between 6-12 characters long.

  8. Submit two security questions

  9. Create a Login PIN.

  10. Select how you wish to be contacted.

  11. Click on Agree to terms and conditions.

  12. Accept and Create account, then click continue.

  13. Load your Card details on the next page (maximum of three cards).

You are now ready to make a deposit and place your bets.

How To Deposit At Sky Bet

To deposit at Sky Bet is then simple.

  1. Simply login to your account

  2. Select 'My Account' in the top right corner

  3. Click the deposit Quick Link

  4. Select the method of payment you would like to us (min  £5 minimum for cards)

  5. Select your amount you would like to deposit and you are ready to go.

How To Bet At Sky Bet

  1. In the top right corner of the Sky Bet website or Sky Bet Mobile app, log in to your account.

  2. Choose the sport you want to bet on, such as football, using the left-hand menu or the four major buttons on mobile, or use the "Quick Links" to be transported to some of the events that are about to begin. On the homepage's main body, you'll also find Live Betting and quick links to the most important sporting events.

  3. The choice will be added to your bet slip by clicking the name of the team or pick (which appears at the bottom of your page).  Simply click the red 'xx Bets' text underneath the 'All Bets' heading or the '>' icon on mobile to access more sub markets for your chosen event.

  4. Simply enter your desired stake and click "Place Bet" once your choice has been added to the bet slip.

  5. The wager will be processed, and you'll receive a special receipt number as proof that it was successfully placed. (When betting on an event that is now taking place, please be aware that there will be a brief delay).

How To Withdraw At Sky Bet

Withdrawing your winnings is quick and easy.  Follow the steps below:

  1. Go into your account.

  2. Navigate to the withdrawal tab.

  3. Select the amount you would like to withdraw.

  4. Select where you would like to receive the funds and click enter.

  5. You should receive your payment within 2 hours.

Licensing & Safety

Sky Bet are licensed by the UK Gambling Commission, their license number is 38718.

Unfortunately we must report that on the 22 February 2022 following an investigation outside of a Licence review, the Commission found that Bonne Terre Limited t/a Sky Betting and Gaming (the Licensee) had failed to comply with: “Social responsibility code of practice (SRCP 3.5.3(2)) “Licensees must, as soon as practicable, take all reasonable steps to prevent any marketing material being sent to a self-excluded customer.”. This led to a £1,170,000 fine.

Service & Customer Support

The best way to contact Sky Bet is via their live chat function. You will normally get through to an agent quickly and they will resolve whatever issue you have. The Email addresses are mainly just for complaints and sending in copies of ID if required, not for answering day to day questions or minor problems.

Sky Bet Vegas (Casino) Review

The virtual casino at Sky Bet is called “Vegas” and this area supports a large number of games but the vast majority of them are slots games. They have a lot of promotions to keep players entertained and as well as free to play games that can win real prizes they promise that once awarded none of their bonuses will ever have a wagering requirement in order to be withdrawn. 

Sky Bet Vegas runs on software provided by the brands IGT, Barcrest, NetEnt, and Novomatic. There are some games that are exclusive titles that can’t be played elsewhere, and most of these come from the in-house CORE Gaming.

Live Casino

With the Sky Casino App, you can play a huge selection of Live Casino Table Games in addition to hundreds of Slots, Blackjack, and Roulette tables from the convenience of your home or while you're on the go.

More Information About Sky Bet

Founded in: July 2000

Owners: Flutter Entertainment

Customers: Over a million active users

Sponsors: English Football League (EFL)

Registered Office: Leeds, West Yorkshire

Licence number: 38718

Email: [email protected]

Phone:   Freephone 0808 8020 133 (24hrs)

Updated: 12.09.2023

Post by:

Andy Heaford
Andy Heaford
Site Manager
Review rating: 0 / 5

Information about the company

Every day from 7am
Freephone 0808 8020 133 (24hrs)

Articles about the bookmaker

Questions and answers

Is Sky Bet safe?

Yes it is perfectly safe to use Sky Bet, they are part of a huge network of gambling sites with very sound finances. They are regulated by the UKGC, registered with the ICO and use enhanced encryption throughout their site. (Regardless, never gamble with (or even deposit) money that you can not afford to lose.

Are there Sky Bet bonuses for new customers?

Yes, if you register a new account today and bet any amount on any sport at any odds you receive £30 in Free bet credit. This is the easiest Free bet to qualify for out of all bookmakers we review.

How long do Sky Bet withdrawals take?

It depends on what type of debit card you use but if you use a Visa card that is part of the “Fast Funds” scheme then it is almost instant in most cases.

Is Live Streaming available at Sky Bet?

Yes live streaming is available at Sky Bet for many sports but the main coverage is UK horse racing, where every race is shown throughout the day and you can watch if you have bet £1 on the race in question.

How can I contact the Sky Bet customer support?

The Customer Support team is accessible via Live Chat or Freephone 0808 8020 133, 24 hours a day. You can also chat to the customer support team via Twitter using the twitter handle @SkyBetHelp you should receive a fairly quick response.

How can I cancel a bet?

It is not possible to cancel a bet at Sky Bet yourself once it has been placed. If there are extreme circumstances you must contact the customer support to explain the situation but it is likely the bet will be left to stand.

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