The "Sponsored" icon means that the position of the bookmaker in this list is determined on a commercial basis.

The ratings on Legalbet are compiled as honestly and objectively as possible, so we indicate "Not for sale" on them to make it clear which are based on merit.

Updated: 3 May 10:35

Love Island Betting Sites in May 2024

Excited to get betting on Love Island 2023? In this article, we explain everything you need to know about the best Love Island betting websites, the lingo on the show and of course, how to understand Love Island odds and place a bet on the outcome. We will share our top Love Island betting strategies, and answer your Frequently Asked Questions.

Top 10 Love Island Betting Sites

Bookie Bonus Licence Opinions
#ad / New UK/IE customers only. Sign up and place your first sports bet at odds of Evens (2.0) or greater and if it loses, get a free bet equivalent to 50% of your first bet stake (min £10), to a maximum value of £25, plus 25 free spins on Gold Horsey Winner. Full T&Cs apply. 18+ | BeGambleAware.org
#ad / 18+. New customers only. Register (excl. 13/04/24) with WELCOME50. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get Free Bets: £20 In-Play, £20 Acca & 50 x £0.20 (£10) Free Spins on Fishin’ Frenzy within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply. www.begambleaware.org
#ad / 18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Full T&Cs apply. www.begambleaware.org
#ad / 18+. Bet £10 & Get £30 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required. www.begambleaware.org
UK players only - 18+ - BeGambleAware
#ad / 18+ / Full T&Cs apply. www.begambleaware.org
UK players only - 18+ - BeGambleAware
UK players only - 18+ - BeGambleAware
UK players only - 18+ - BeGambleAware
UK players only - 18+ - BeGambleAware
These places are paid by the bookies

Our Top 5 Bookmakers for Love Island Betting

Of all the bookmakers that are offering you the chance to wager on Love Island UK we have narrowed down the list to our top four. They are...

Star Sports

#ad / New UK/IE customers only. Sign up and place your first sports bet at odds of Evens (2.0) or greater and if it loses, get a free bet equivalent to 50% of your first bet stake (min £10), to a maximum value of £25, plus 25 free spins on Gold Horsey Winner. Full T&Cs apply. 18+ | BeGambleAware.org

Star Sports have a range of Love Island markets and have made one of the top spots basically because of the great odds that they have available. On top of that here are some of the other features Star Sports has to offer:

  • Huge selection of offers for new customers to choose from.

  • Excellent mobile betting app.

Sky Bet

UK players only - 18+ - BeGambleAware

Sky Bet offer a range of Love Island odds with odds boosts on specific Love Island selections. They have a wider range of betting offers than most others and all Love Island bets would be compatible with their Welcome Bonus. Here are some of the other features of Sky Bet:


UK players only - 18+ - BeGambleAware

Betfair offer several different Love Island markets and you have the option of using either the betting exchange or the sportsbook as bets are available in both areas. Some of the key features of Betfair are

  • Customers can choose between the sportsbook and the Betfair Exchange.

  • Trusted name in betting.

William Hill

#ad / 18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Full T&Cs apply. www.begambleaware.org

William Hill offers a wide range of betting options, including popular TV shows like Love Island. The user-friendly website makes it incredibly easy for anyone to quickly place bets on Love Island's various outcomes.

  • A wide range of betting markets

  • User-friendly interface and seamless navigation

  • Competitive odds


UK players only - 18+ - BeGambleAware

Ladbrokes offer several different Love Island markets. Here are some of the other features of the Ladbrokes site:

  • 1-2-FREE prediction game.

  • Request any bet with their #GetABet feature.

How We Rate Best Bookmakers for Love Island

When we review Love Island betting websites, we are making sure that we only recommend the very best to you. We know that you do not want to waste time trying to find decent Love Island bookmakers, so we have done the hard work for you. Here, we explain the parameters that we use to determine the best betting sites for betting on Love Island.

Love Island Betting Odds

We review Love Island bookmakers to find those that have the best Love Island betting odds. We look for betting sites offering Love Island odds boosts, enhanced odds or special prices on selected Love Island markets.

Free Bets And Bonuses

The best Love Island bookies offer customers Free bets and other bonuses to encourage them to play. We look for bookmakers with generous bonuses and low qualifying bets in order to get you more bang for your buck when it comes to your Love Island bets.

Safety And Security

We know that you want your money and your data to be kept safe, which is why we only recommend betting sites that are properly licensed and regulated, and use ecryption to keep your personal details, safe.

Variety Of Payment Methods

We know that you want the convenience of using your preferred payment method when betting on Love Island. That is why we look for bookmakers that offer a wide range of different payment options.

Customer Service

Customer service is not something that bettors generally think about until something goes wrong. That is why we assess the customer support systems of all of the bookmakers that we recommend, to ensure that they are easy to contact and provide good support when you need it.

What is Love Island Betting History

Love Island is back for its tenth series and as it has grown in popularity since its return to screens in 2015, so has the demand for Love Island bets at betting sites.

In recent years, Love Island has joined the novelty markets sphere alongside other reality TV shows such as Dancing On Ice, I'm a Celebrity and Strictly Come Dancing. Since then, the availability and variety of Love Island betting markets has increased at UK bookmakers.

Previous Love Island Winners

Past winners:





Series 1

Jess Hayes & Max Morley


Series 2

Cara De La Hoyde & Nathan Massey


Series 3

Amber Davies & Kem Cetinay


Series 4

Dani Dyer & Jack Fincham


Series 5

Amber Gill & Greg O'Shea


Series 6 (winter series)

Finn Tapp & Paige Turley


Series 7

Liam Reardon & Millie Court


Series 8

Davide Sanclimenti & Ekin-Su Cülcüloğlu


Series 9 (winter series)

Kai Fagan & Sanam Harrinanan

Love Island Terminology

When watching Love Island, it is important to get to know some of the lingo, so that you can understand what is going on. We share some of the key terms that you need to know, here:

  • Turkey Teeth: When Jess Harding first mentioned Turkey teeth being something she found attractive in a boy, many of us wondered if she was into poultry. However, she was actually referring to great teeth - many young people are travelling to Turkey now to get cheap veneers, known as 'Turkey teeth'.

  • Coupling Up: Coupling up is when two contestants pair up as a couple, rather than keeping their options open. Contestants have to be coupled up in order to stay in the Love Island villa, so this can often be a forced situation. At the start of series 10, we saw the contestants coupled up by the public in the first episode, in a new twist.

  • Mugging Off: When someone is 'mugging someone off' they are likely not being honest about their romantic feelings.

  • Pied: If someone is pied, it usually means they have been dumped. No custard pie pantomime antics here!

  • Eggs In One Basket: In Love Island terms, if you are putting all your eggs in someone's basket, then you are focusing solely on them romantically, and not showing any interest in anyone else. Conversely, if you refuse to put all your eggs in one basket, then you are still playing the field.

  • Type On Paper: There is always a lot of talk about types and someone being 'my type on paper'. This means that on the face of things, the person they are talking about is likely to be of romantic interest and they may couple up in future.

  • Doing Bits: A nudge-nudge-wink-wink way of saying that two contestants have had romantic liaisons.

  • Pull For A Chat: If you ask to pull someone for a chat, you are asking to speak with them privately.

  • Boyfriend/Girlfriend: We all know what this means in real life. But on Love Island, it is the language used for a serious commitment which is much more serious than coupling up.

  • The Ick: If you find something unattractive about someone, then it can give you 'the ick'.

  • Crack On: To 'crack on' with someone means to pursue a romantic relationship with them.

Love Island 2023 Odds

Love Island Odds change rapidly as the series progresses, so be sure to check back regularly for all of the latest Love Island odds:

Love Island Odds - Top Male

Top Male Odds:

Sky Bet





Mitchel Taylor





Tyrique Hyde





Zachariah Noble





Andre Furtado





Mehdi Edno





George Fensom





Love Island Odds - Top Female

Top Female Odds:

Sky Bet





Molly Marsh





Ella Thomas





Whitney Adebayo





Ruchee Gurung





Jess Harding





Catherine Agbaje





Love Island Odds Explained

Before placing your Love Island bets, it is a good idea to work out how Love Island betting odds work.

For example, consider 2021's Love Island odds for example. Eventual winners Liam Reardon and Millie Court had odds of 4/6 to be the winning couple. If you had wagered £10 on the couple to win, you would have been paid £16.67, giving you £6.67 profit (the other £10 is your stake returned to you).

Okay, now that you understand how Love Island odds work, let's have a look at some key factors that can affect them, as the series progresses.

Key Factors That Affect The Odds

Each series of Love Island runs for more than two months, and something generally seems to happen between at least one of the couples every episode, to change something in some way.

As a result, the odds can fluctuate quite a bit throughout the series, as contestants couple up, re-couple, get dumped from the villa or are joined by surprise new contestants. Already this series we have seen Catherine and Andre uncoupled by the surprise addition of Zachariah to Casa Amor.

Because much of Love Island is decided by the public, betting sites will be keeping a close eye on social media to gauge the public's reaction to different contestants and the twists and turns of the show. If a contestant is particularly unpopular on social media, they are unlikely to end up winning the show.

Of course, no bet is guaranteed to win, so please remember to gamble responsibly.

Love Island Betting Markets

While the options for Love Island betting markets are somewhat limited, we explain the currently available options, here:

Top Male/Female

If you think a particular individual is a standout favourite but they are not yet coupled up, then this might be a good market to choose, as you are betting on the top finishing girl or boy on Love Island.

Top Couple

The top couple, here you are voting on the couple you think is going to win Love Island.

Next To Be Eliminated

During Love Island, there are various ways for contestants to be eliminated, from the public vote to a fellow contestant being given the power to give someone the boot. With this wager, you are betting on which Love Islander will be next to leave the show.

How to Bet on Love Island

If you are a first time Love Island bettor and feeling unsure about where to start, then fear not! Just follow our simple step by step guide:

  1. Start by selecting a bookmaker from our selected Love Island bookies.
  2. Find the 'specials' or 'entertainments' markets in the sports menu.
  3.  Select Love Island, then the market you would like to bet on. In this example, we are betting on Molly to be top female.
  4. Click on the odds of your selection, to add it to your betslip.
  5. Enter your stake, then click to confirm your bet.
  6. Now all you need to do is sit back and enjoy the show, to see if your bet is successful.

Strategy on How to Bet on The Love Island Winner

While we obviously can not see into the future and provide you with the name of the winner of Love Island, we can give you some top tips for betting on the contestants of Casa Amor, in a way that can make best use of your bet. Of course, please remember to always gamble responsibly.

Bonuses and Free Bets 

Bookmakers use a number of different methods to attract UK punters to their site, and one of them is to advertise welcome offers for new customers. Be sure to take advantage of these welcome offers, as they often include Free bets or deposit bonuses which can help you to get more value from your Love Island wager. Pay attention to the Terms and Conditions of these promotions, though, as you are likely to need to place a qualifying bet with min odd, in order to gain a Free bet. You will also find Free bets valid for a limited period of time, too, so take care not to waste your Free bet stakes.

Look For The Best Odds

Once you have decided on the contestant that you want to bet on, shop around for the best odds you can find. It often helps to change fractional odds into decimal odds in your account settings at your chosen bookies, as this makes it easier to compare odds. Remember, even a small difference in odds can make a difference to your profits, so it really does pay to shop around.


As with any bet, it is always a good idea to do your due diligence and research your wager before you place it. Looking at trends from previous series of Love Island can help to identify trends. For example, couples who have been in the villa for a long time are more likely to win than newcomers, and contestants who stir up trouble between couples are more likely to be voted out of the villa. It is also worth looking at social media to get an idea of public feeling, so that you try to predict which way a public vote might go.

Split Your Budget

Sometimes, it is a good idea to set your budget for betting on Love Island, then split it across two or more smaller bets, in order to reduce your potential liability. For example, if you have £10 to bet but think that two boys might be in the running for top male, then consider betting £5 on each of them. This way, you still have a second chance at winning if your dead cert gets voted out.


In conclusion, while we do not have a crystal ball to predict the future, we hope that this article will help you to make some solid decisions about where to place your bets, including the best bookies to bet at, when it comes to betting on Love Island. Good luck and crack on!

The top betting sites are… 

Here at Legalbet we have also categorised the top betting sites and their features to make them easier for you to find. They are:

By Sport: Football | Tennis | Boxing | Cricket | Snooker | Golf | UFC | Darts | Greyhound  | RugbyHorse RacingBasketball | BaseballFormula 1Ice Hockey (NHL)Volleyball Cycling

By Payment Systems: PayPal | Skrill | Klarna | Boku | Debit Cards | Apple Pay | PaysafecardNetellerGoogle PayPrepaid CardsRevolut

By Features: Cash Out | £5 Minimum Deposit | Minimum Bet Sizing | Live Streaming | Betting Exchanges | Safest | Fast WithdrawalDaily Free Games

By Events: PoliticsSuperbowl | WWE

By Esports: CS:GO | Dota 2 | League of Legends | PUBGValorantFIFA

Frequently Asked Questions

Who is Bookies Favourite to Win Love Island 2023?

The current bookies favourite to be winning couple are Mitchel Taylor and Molly Marsh.

When is the Love Island 2023?

Love Island 2023 started on 5th June and the grand final is expected to air on 30th July.

Who Are The Love Island Contestants 2023?

The current Love Island contestants are Molly Marsh, Ella Thomas, Ruchee Gurung, Jess Harding, Catherine Agbaje, Mitchel Taylor, Tyrique Hyde, Zachariah Noble, Andre Furtado, George Fensom and Mehdi Edno.

Where Will Love Island 2023 Take Place?

The summer series of Love Island 2023 is taking place in a villa in Sant Llorenç des Cardassar, on the island of Mallorca.

Who Presents Love Island?

The 2023 presenter of Love Island is Maya Jama.

Can You Bet on Love Island 2023?

Yes, you can bet on Love Island 2023. See our guide to betting on Love Island, above.

How Can I Place a Bet on Love Island?

See our step by step guide above, for how to place a bet on Love Island.

Which Bookies Offer Betting for Love Island?

There are several bookmakers who offer odds on Love Island, including Betfair, Parimatch, Paddy Power, Ladbrokes, Coral and BetVictor.

Can You Claim Free Bets for Love Island?

While there are no Free bets that are specific to Love Island, it is possible to use a Free bet from a welcome bonus to bet on Love Island.

How Do You Read Love Island Odds?

When reading fractional odds, the number on the left is how much you win, and the number on the right is how much you need to bet to win that amount. For example, with odds of 4/1, you would win £4 for every £1 wagered.

Which Betting Site Has the Best Love Island Odds?

BetVictor and Parimatch currently have the best value odds for Love Island markets.

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