Our Top 10 Basketball Bookmakers
To compile our ranking, we have carefully analysed markets, bookmakers' bonus offers, margins, live streaming and more. Now we're ready to tell you who we think deserves to be in the top 10 bookmakers in the UK.
10Bet
10Bet always has a lot of basketball wagers. Even when the major leagues (NBA, EuroLeague, Spain's Liga ACB, BSL, Adriatic League, etc.) are off-season, the bookmaker's daily match list is always full of other games.
During the summer, 10Bet usually covers the Philippine Basketball Cup, the championships in New Zealand, Hong Kong, Venezuela, Vietnam, Uganda, Brazil (U19) and the WNBA.
The average margin for the 1x2 market in well-known leagues (e.g. WNBA) is 6%. However, in less popular championships like the ones in Africa and Southeast Asia, the bookmaker puts the margin at almost 9%.
✅Pros:
Over 20 leagues
Detailed statistics
Bet Calculator on the site
Cash Out
Infographics for live betting
Unibet
Unibet has one of the lowest margins (around 5.3%) and a wide range of betting options. Outrights are available for the top tournaments (NBA, EuroBasket, NCAAB). The section with extensive stats for basketball teams and their players can be helpful when choosing a stake.
In addition, Unibet is offering wagering on the first NBA games more than a month before the start of the season. You can find Money Lines, major handicaps and totals.
✅Pros:
High odds for popular matches
Huge number of live streams
Bet Builder for NBA
Comprehensive sports statistics section
Virgin Bet
Virgin Bet is a well-known British Online Sportsbook with a wide range of options for basketball. During the pre-season before the big events (like NBA, EuroLeague, BSL, Adriatic League), there are more than 50 matches from 20 leagues to choose from every day. The average margin is 5.2%.
In summer, matches of the WNBA, Mexico - Nacional League, New Zealand - NBL and Philippines Cup are covered live. Generally, 3-5 months before the start of the world's major leagues, Virginbet already presents the markets on the Outrights. You can stake on the winner of the season and the MVP.
✅Pros:
Great selection of competitions
Many outright markets
Cash Out for basketball bets
NetBet
The basketball betting lines at NetBet include the big leagues (NBA, WNBA, EuroBasket, NCAAB, BSL) as well as many niche championships. For example Brazil - Paulista, Bolivia - Libobasquet, Dominican Republic - Liga Nacional. There is a wide range of markets (Match Result, Spread Full Time, Over / Under, Team Total Points Odd/Even, Winning Margin, Overtime, etc.). In addition, NetBet offers competitive odds with average margins of between 5 and 5.2%.
✅Pros:
Great selection of games and tournaments
Numerous markets and outcomes
Cash Out available
Bwin
At Bwin, over 25 games are available to stake on daily. You can also choose from 44 leagues.
Also worth mentioning is the margin. The margin is the lowest of all the bookies on our list. The average margin is under 5%. This is an excellent figure that all online betting sites should strive for.
In the Outrights section, the bookmaker usually presents markets for all major leagues (NBA, EuroLeague, BSL, etc.) already in August. Although the season doesn't start until October - November.
✅Pros:
Best basketball odds
Live streaming
Bet Builder and Cash Out
BoyleSports
This platform provides an extensive range of basketball wagering choices, with over 100 outcomes for many matches daily. BoyleSports offers many stake options, including numerous wagers on quarters and halves. For NBA matches, the bookie allows bets more than a month in advance, with each game offering over 120 possible outcomes.
The platform includes basketball-specific promotions, such as early payouts if a team is winning by 17 points. It also offers Acca Boost and insurance features, applicable for combo stakes with 3+ legs and minimum odds of 1/5 per selection.
✅Pros:
100+ outcomes for a wide range of games
Stakes on NBA matches in pre-season
Acca rewards and early payout promo available
Cash Out for Money Line
Betway
The site offers a large selection of wagering options, including extensive live-streaming capabilities. For instance, it has broadcasts for nearly all WNBA matches. This bookmaker is also notable for providing more than 35 outright markets for the NBA. They range from predicting the overall winner to specific player stats such as blocks per game leader.
Additionally, Betway features regular promotional offers like the Free Bet Club. You can get two £5 Free Bets if you spend at least £25 on basketball accumulators or Bet Builder stakes within a week.
✅Pros:
Numerous NBA outrights
Many broadcasts
Free Bet Club available for basketball punters
888sport
It provides a wide range of basketball options, covering everything from major leagues like the NBA and EuroLeague to less prominent club friendlies. The platform has special tabs like Odds Boost for markets with enhanced odds. The Betfeed tab displays the most popular NBA and other wagers placed by other players.
Furthermore, 888sport offers an Acca Club specific to this sport. You can earn a £5 Free Bet weekly by placing combo stakes totalling £20, with 3+ legs and minimum combined odds of 3/1.
✅Pros:
Many matches available daily
Dedicated Odds Boost section
Betfeed feature with popular stakes
Acca Club with regular prizes
Ladbrokes
The sportsbook offers a comprehensive basketball section, with over 50 outcomes for popular games. For live events, the platform provides detailed statistics and a full list of game events, including points, fouls, and timeouts.
There is also the partial and full Cash Out feature on various markets such as Money Line, totals, and highest scoring quarter. These options are clearly marked with a special symbol, and you can find them almost for every match.
✅Pros:
50+ outcomes for top games
Detailed stats and event log for In-Play events
Full and partial Cash Out
21Luckybet
21Luckybet has extensive basketball coverage, with over 36 tournaments. They range from major leagues like the EuroLeague to smaller competitions such as El Salvador's Liga Mayor. While some matches only offer a basic 1x2 market, others, including less popular games like club friendlies, can have over 120 available outcomes.
The platform also includes numerous outright betting options, such as predicting the EuroLeague season winner or which teams will make the final four. Cash Out options are widely available across different markets, including Money Line, various totals, and handicap bets, conveniently marked with a dollar icon.
✅Pros:
Over 36 tournaments
120+ outcomes for various games
Wide range of outrights
Best Basketball Sportsbooks In 2024
The popularity of this sport continues to grow. With leagues like the NBA, EuroLeague, and FIBA World Cup having millions of fans, the demand for basketball sportsbooks is growing too.
The game's fast pace makes it ideal for betting. Punters look for reliable platforms with competitive odds, various wagering options, and preferably a dedicated app. There is no one “best” bookmaker, but we have tried to find who is, in our opinion, the best in each category.
Where to Bet on Basketball
| Bookie | Category | Full Review | |
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Best college basketball betting site |
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Best British basketball league betting site |
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Best mobile betting site for basketball |
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Best basketball site for bonuses |
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Best In-Play NBA Betting Site |
Comparing the Top 5 NBA Bookmakers
| Bookmaker | Range of Basketball markets | Live NBA betting | Phone Support | |
|
Very Good |
Yes |
0800 520 0079 |
|
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|
Good |
Yes |
0800 329 393 |
|
|
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Very Good |
Yes |
0800 160 1996 |
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Good |
Yes |
00350 200 77761 |
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Excellent |
Yes |
N/A |
Basketball Betting Odds
To get the most value you will need to use the bookmaker offering the best odds. No one bookmaker will always be the best. It will vary from game to game and also over time. Anyway, to get an idea of the best bookmakers and how the odds can change, check out the table below:
Odds to win the 2024/2025 NBA Championship*
Bookmaker |
Boston Celtics |
Oklahoma City Thunder |
Denver Nuggets |
Philadelphia 76ers |
|---|---|---|---|---|
| VirginBet | 3/1 | 7/1 | 8/1 | 8/1 |
| 10bet | 3/1 | 15/2 | 17/2 | 8/1 |
| Betfred | 3/1 | 7/1 | 8/1 | 8/1 |
| Unibet | 3/1 | 7/1 | 8/1 | 8/1 |
| Netbet | 3/1 | 15/2 | 17/2 | 8/1 |
*Odds correct at the time of writing.
How We Rank Basketball Betting Sites
Almost all British online sportsbooks offer wagering on this type of sport, so it can be difficult to choose the right one. Here are the basic parameters that we used to evaluate the quality of their services.
Convenience of Navigation
A bookmaker with easy navigation should have separate tabs for pre-match, live and outright options. It is also good to have a special section with enhanced odds. Special icons that show the possibility of using Cash Out and Bet Builder add points to the platform.
Odds
One of the bookmaker's advantages is the high odds. When determining the best bookie, we always compare the prices for the same event. If you stake one time, the difference between the odds of 1.5 and 1.52, for instance, might not be that big of a deal. But if you stake regularly, that 2% will increase your winnings considerably.
Speed and Performance
The speed at which the site launches and pages load is important when you want to place a live wager. This is especially important for basketball, as the situation on the court changes quickly. If you miss out on a bet or two because the site is slow, you will wonder if you should look for another bookmaker.
Live Options
All UK online sportsbooks offer in-play betting. So we look at the number of live markets on offer as well as detailed statistics.
Not all sites offer broadcasts, so a platform that streams a large number of basketball games is worth a look.
Customer Service
Sooner or later, you will have questions that you need to clarify with the support team. The advantage goes to the bookmaker where you can get in touch with real support agents via a Live chat and other channels.
Security
We recommend only sportsbooks licensed by the UK Gambling Commission. In addition, factors such as the use of sophisticated protocols for data and payment protection are important.
Special Features
We look at what functions the bookmaker offers. For example, which markets offer Cash Out and how many selections you can make in the Bet Builder. We also look for other services, such as detailed basketball stats, that can widen your choices.
Best Basketball Betting Apps
Below we have compiled a selection of the top 3 apps. We considered not so much the basketball markets and features (we have already reviewed them above) but the technical parameters of the application itself:
Speed of installation
Ease of navigation
Fast betting
Stable performance
10Bet App
10Bet offers software for both iOS and Android. There are no visual differences between the application and the mobile version of the website. However, the programme is easier to open, it loads quicker and the placing of bets is faster.
Before you install the app, check compatibility with your smartphone. Your Android device must have an operating system version 4.0 or later. For iOS, version 5.0 or later.
Unibet App
Unibet has developed a sports betting app for Android and iOS devices. Its special feature is that only a sportsbook is available here. Unibet has created separate mobile platforms for casinos and other products. Thanks to this approach, the mobile sportsbook is not overloaded with extra buttons and sections. You can open the basketball markets with literally two taps - "All Sports" - "Basketball".
The most inconvenient thing is that the statistics section is displayed as a link to the mobile version of Unibet. By clicking on Statistics you automatically leave the app and wait for the browser window to open.
The technical requirements to install the programme: Android - at least 4.0, iOS - at least 5.0.
NetBet App
The NetBet mobile betting app is available on iOS and Android. It is user-friendly, with quick access to main basketball markets and live wagering. Switching between sections is fast and seamless.
Downloading the NetBet software requires an Android version of at least 4.0. The app is easy to install on Samsung (Galaxy S6, S7, S8, S9, Tab, Edge, Edge+), Sony (Xperia, Tablet Z4, Z3, Compact, Plus) and LG (K8, K10, LTE, X cam, G Pads 7.0). The NetBet app for iPhones runs on iOS version 5.0 or later.
Available Payment Methods
Visa / Mastercard (Debit cards)
International payment systems. Visa differs from Mastercard mainly in its focus on transactions in dollars, whereas Mastercard prioritises transactions in both dollars and euros. Since the UK left the European Union, there has been no particular difference in usage between the payment systems. Visa and Mastercard work closely with UK bookmakers and offer you the option of making deposits and withdrawals to these cards.
Both services have fast transaction speed and strong transfer security.
Bookmakers who accept Debit cards
Skrill
An English payment system that has been working with bookmakers around the world for many years. Before you can use its services, you have to go through a strict identification procedure. This way, Skrill tries to reduce the number of frauds to zero. On the payment market, the company is known for its multiple deposit methods, low fees and ease of navigation, both on the website and the mobile app. A physical debit card can be issued to the Skrill account.
PayPal
The largest debit payment system. A huge advantage is that there are no fees when transferring funds within PayPal. The process of sending money takes only a couple of seconds. Additionally, it is worth mentioning that the company does not disclose the personal data of the client, adhering to a policy of complete confidentiality.
Neteller
This E-wallet is second only to Skrill in popularity. Not surprisingly, most UK bookmakers also have it. The company has been operating for more than 20 years, and in that time it has managed to gain the absolute trust of its users. An extensive range of deposit and withdrawal methods, a high level of security, and extremely low transfer fees are what makes this service one of the best in the world.
Bookmakers who accept Neteller
NBA Betting Site Deposit Methods Comparison
| Betting Site | Debit Cards | PayPal | Skrill | Neteller |
|---|---|---|---|---|
| Star Sports | Yes | No | No | No |
| 21LuckyBet | Yes |
Yes | Yes | Yes |
| BoyleSports | Yes |
Yes | Yes | Yes |
| Hollywoodbets UK | Yes |
Yes | Yes | Yes |
| William Hill | Yes |
Yes | No | No |
| 888sport | Yes |
Yes | No | No |
| 10bet | Yes |
Yes | Yes | Yes |
| Ladbrokes | Yes |
Yes | No | No |
| Unibet | Yes |
Yes | Yes | Yes |
| Coral | Yes |
Yes | No | No |
It is clear that if you want to be certain of having your payment accepted at any UK sportsbook then using a debit card is the way to do it. In all the reviews we have ever written there has never been a platform not accept either Visa or Mastercard transactions. If you do want to use a popular E-wallet like PayPal or Skrill, it is likely, although not certain, that they will be accepted as well.
Basketball Betting Offers
Most UK sites offer new player rewards that can be used to wager on basketball, as well as special promotions for existing customers.
Welcome Bonuses
New customers are often rewarded for joining and are given a Welcome bonus, some of the most common types are:
Bet & Get Promos
It’s a Free Bet awarded after you deposit money and then place a stake with certain conditions (min. odds, stake type, etc). Once this stake has settled you will see this Free Bet credit applied to your account.
Risk-Free Stakes
The bookmaker can refund your qualifying stake in case of its loss. Note that, despite the name, such wagers are not actually risk-free. Usually, the money is refunded to you in the form of a Free Bet. They cannot be withdrawn immediately, you have to place another bet first. As with any other stake, it can be lost, and then your money is lost.
Deposit Bonuses
It’s a bonus that is activated when you make your initial top-up. It can be added either at the start (before you have even placed a bet) or at the end of any wagering requirement. They often match 50% to 100% of the first deposit amount.
Note that there can be some conditions and restrictions from the bookmaker that may make wagering and eventually withdrawing this kind of reward difficult. Before participating, check if the bonus terms and conditions are right for you.
Existing Customer Bonuses
These are given to people who are already customers for their activity. Here are the most popular offers:
Free Bet Clubs
Bookies can offer regular chances to earn prizes by meeting specific wagering requirements. These clubs usually require you to place a certain number or value of wagers each week. If conditions are met, you receive Free Bets as a reward.
Enhanced Odds
The essence of the bonus is that the bookmaker increases the prices of certain sporting events to pay more potential winnings. To get the enhanced odds, simply select an event marked 'Boost Up' or similar.
Sometimes these can be great value but not always, the boost just means it is more than it was before, but if the bookmaker had terrible odds before the boost just means the odds are now average, and may still not be the best available. No guarantee that enhanced odds are good value, but they definitely can be.
Cashback
This is a refund of part of the money that has been wagered. Most often it is a part of the amount lost, and less often it is a part of the total amount of stakes placed over a certain period. Usually sites refund the money in the form of Free Bets, but there are exceptions and sometimes the bonus is paid in cash.
The Most Popular Basketball Betting Markets
This sport is considered one of the most spectacular games, attracting millions of fans worldwide. If you are betting on this sport for the first time, you can start by finding out what types of basketball stakes are available.
Money Line
It’s the simplest kind of wager where you decide who will win the game. If two basketball teams meet, the odds of winning the game can be quite different since there is usually a heavy favourite, an underdog and no draw option.
Point Spreads (Handicap)
In each match, a Point Spread is used to even out the odds between the favourite and underdog. The 'minus' indicates how many points will be subtracted from that team's score at the end of the game when the bet is settled. As an example, the Golden State Warriors are -4.5 against the Phoenix Suns. For your stake on the GSW to win, they must win by at least 5 more points.
Totals (Over/Under)
In the game, "totals" are the predicted number of points scored. A bookie usually offers the same odds on both over and under the predicted total amount. Each total has a +0.5 attached to it. A half-point is impossible, so wagers only win or lose, but never push.
Prop Bets
They suggest something may happen or not a certain number of times, and have nothing to do with the final outcome. A prop market is most commonly placed on an individual player, but it does not have to be. In addition to team props, you can also wager on match props.
Depending on the team, betting on an individual player to score over a certain number of points may be better than wagering on the team to win, although the two events are related. With basketball being a high-scoring sport, you will have something to cheer for as soon as the game begins. Whether the team wins or loses, your focus will be on one player.
Outrights
Rather than placing a wager on an upcoming match, outrights are based on events that will occur in the future throughout the basketball season. Alternatively, they can be called future stakes. For example, the most popular bets will be on who will win the upcoming final.
It is also possible to wager "Each Way" where you will still be paid if your choice does not win but finishes second. If that is the case, you will win much less, but you will still win something. There are many different futures markets available where you can bet on each conference winner, as well as on many options surrounding individual player performances. You can even place a stake on this year's best coach.
Top Basketball Tournaments & Leagues
NBA
The Professional Basketball League of North America (USA/Canada) was founded in 1946. It was later renamed as the National Basketball Association (NBA). Since 2004, the Association consists of 30 teams, which are divided geographically into Eastern and Western Conferences. Each conference is divided into 3 divisions of 5 teams.
During one season, each club plays 82 matches to make the playoffs. In the playoffs, the teams play according to the Olympic system of a series of games up to 4 wins in their conference. Then the two conference champions meet in a grand final to determine the winner of the NBA Championship.
The winner of the 2023/2024 season is Boston Celtics (Eastern Conference). They also have the most NBA titles (18). Their closest rivals are the Los Angeles Lakers (17 titles).
Olympic Games
The Olympic Games are held every four years. The first Olympic champion was the US team. Subsequently, US basketball players have lost first place in the Olympics only four times - in 1972 and 1988 to the USSR, in 2004 to Argentina and in 1980 they did not participate at all due to a boycott of the games. The last Olympics were held in Paris in 2024. The winner was again the US team, beating the French 98-87 in the final.
Basketball World Cup
An international tournament held every four years under the auspices of FIBA. After the Olympic Games, it is considered the most prestigious competition in this sport. The last World Cup was held in 2023, where the 32 strongest national teams took part. The reigning winner is Germany.
Argentine League LNB
The top division of basketball in Argentina. 20 teams compete each year, 8 of which are based in the province of Buenos Aires. The country's most decorated club is Atenas, with nine titles. However, the most recent championship (2023/24) was won by Boca Juniors.
EuroLeague
The European men's professional tournament. It gathers only real giants with a club history, a huge army of fans and big budgets. The EuroLeague is organised by EuroLeague Basketball, with headquarters in Barcelona. Since the 2010/11 season, the tournament has been officially called the Turkish Airlines EuroLeague as Turkish Airlines signed a sponsorship deal with the league. The current agreement has been extended until 2025.
18 teams are participating in the EuroLeague regular season. They play against each other in a round-robin system. After 34 regular season matches, the top 8 teams advance to the quarter-finals, which are played in the best-of-three format. The winners of the quarter-finals advance to the Final Four, where they compete for the EuroLeague title. The Final Four is played according to the Olympic system over two days. On the first day, there are two semi-finals. The next day there are matches for 3rd place and the final.
The Greek basketball club Panathinaikos AKTOR is the winner of the 2023/24 season.
EuroCup
A European club tournament that is the second most important in Europe after the EuroLeague.The first season was played in 2002/2003 after the Saporta Cup and the Korach Cup merged in 2002. The winner receives a direct entry to the EuroLeague the following season. The champion of the 2023/24 season is the French club Paris Basketball.
Champions League
Also the European men's professional tournament. The third highest-ranked competition in Europe, after the EuroLeague and the Eurocup. It was launched in 2016/17 when FIBA failed to regain control of the EuroLeague. Leading European clubs refused to change the EuroLeague format and decided to remain under the control of another organisation, EuroLeague Basketball. In response, FIBA announced the creation of a new European club tournament, where not the most famous and titled clubs in Europe began to compete. The reigning winner of the 2023/24 season is Spanish club Unicaja Malaga.
Spanish ACB League
The Spanish Basketball Super League. There are 18 clubs from two countries: Spain (17 teams) and Andorra (1 team). The name of the Spanish Basketball Championship has changed three times throughout its history. From 1956 to 1983. - "Liga Nacional", from 1983 to 2011 - "Basketball Clubs Association", from 2011 up to now - "Liga Endesa" (general sponsor of the competition). The most titled team is Real Madrid (37 championships). They are also the winners of the 2023/24 season.
Champions League Asia
An Asian club tournament that was founded in 1981. The 10 strongest teams in Asia take part in the competition. The most titled team is Al-Hilal (Saudi Arabia) - 4 titles.
Basketball Africa League
African club tournament. The first season was played in 1972. Basketball Africa League is considered to be the strongest continental competition in Africa. It is held under the auspices of FIBA Africa. Until 2020 it was called the African Championship. After that, the name was changed to the Basketball Africa League (BAL). The management of the league has also reduced the number of participants to 12 (previously there were 16 clubs). The winner of the 2023/24 season is Petro de Luanda from Angola.
How to Place a Basketball Bet Online
If you have never wagered on this sport before, here are the simple steps you should follow to place a bet.
Choose an online basketball betting site and register.
Verify your account.
Choose a convenient payment system.
Top up your account.
Find the desired match and market.
Enter the stake amount.
Confirm the bet.
Special mention should be made of the account verification. This procedure is just necessary. That is how you confirm that you are over the age of 18. The verification procedure is not complicated. Usually, you need to upload two documents to your account or send them to the bookmaker's support email:
Copy of your passport
Proof of residency in the UK (your local bank statement or a utility bill in your name).
In-Play Live Basketball Betting
In-play betting allows you to place stakes on many different outcomes, but the exact markets offered will vary from bookmaker to bookmaker and even from game to game. As standard though you should be able to bet in-play on the winner of the game, the number of points scored, and individual player performances.
Most UK bookmakers offer real-time betting on everything from the NBA to national tournaments. Many UK bookmakers also offer live streaming of basketball games. This allows you to watch the games and make more informed decisions.
Strategies & Tips for Basketball Betting
The following guidelines can be useful, regardless of whether you are a seasoned punter or a sports fan looking to learn about it.
Prepare in Advance
It makes a lot of sense to prepare thoroughly before placing a bet on basketball. Many websites provide up-to-date data. There you will not just find the previous final scores, but also the quarter-by-quarter performances, as well as player statistics, which break down every NBA point scored.
"Middle" betting strategy
When you place an "Under" stake, you are predicting that the number of points scored will be less than the number offered by the bookmaker. "Over" bets are the opposite, wagering on more points than the amount offered. We are trying to wager twice at different points of the game, where the predicted amount of total points has changed and we can hit the "Middle" of the two stakes. To wager with this strategy, you need to find games where you think the first half of the game will have the most points. For your bet to be successful, the first half must have 10 more points than the predicted 50% of the total points in the game.
The initial wager in these games should be "Over" the total predicted. Then, if, as predicted, there will be a high score at the start of the game, as long as the website offers live betting, they will shift the predicted total upwards. You can now place the opposite stake on the total being "Under". So you now have two bets, for example:
A bet on Over 151.5 points, and one more on Under 161.5 points.
When the score is 151 or less, you have lost one bet and won one, so you will lose the bookmaker's margin, probably about 9% if you wager at 10/11.
With a score of 162 or more, you also have lost one bet and won one, which means you will lose the bookmaker's margin, probably about 9% if you stake at 10/11.
But you have TWO winning wagers if the score is between 152-161. Your return is now 181% if you stake at odds of 10/11. Those numbers were assumed to win around half the time when you placed your wagers.
When you lose, you lose 9%, but when you win, you win 181%, so you only need to have one hit out of twenty to break even.
As a result of a dramatic start of the game with high scoring, basketball players often slow down. In the second half, they will score fewer goals.
Why Should You Bet on the NBA with UK Bookies?
There are a number of reasons that you might want to place an NBA bet with a regulated UK bookmaker. We have listed some of the things to consider below:
Variety of Betting Options: UK bookies offer a wide range of wagers on NBA games. These include Money Line, point spread, over/under, futures, prop options, and more. This variety gives you more opportunities.
Competitive Odds: British sites are known for offering competitive odds on NBA games. This means that you can potentially win more money when you place your stakes with them than if you take less value odds.
Live Betting: Many UK bookies offer In-Play wagering on NBA games. This means that you can place wagers while the game is in progress and watch streams if they are available.
Promotions and Bonuses: They usually offer promotions and bonuses to attract new customers and retain existing ones. These can include welcome Free Bets, deposit bonuses, and basketball-specific promos.
Reliable and Trustworthy: Licensed platforms are regulated by the UK Gambling Commission, which means that they should operate responsibly and fairly.
Customer Service: UK bookies generally offer high-quality customer service. It can be overlooked because you normally won't need them but it is so important to have competent support when you do.
Access to Statistics and Data: Many sportsbooks provide access to statistics and data on NBA games, which can be useful when you're trying to decide which bets to place.
Summary
Basketball continues to be one of the most popular sports and is well-represented by UK bookmakers. Leading platforms such as Bwin and BoyleSports offer plenty of outrights and over 100 results for the top games. The best bookmakers, like Unibet, also offer easy navigation and apps where you can watch streams of NBA and other tournaments.
Many platforms also have special bonuses for basketball punters, such as Free Bet Clubs and Acca Rewards. These are available, for example, at Betway and 888sport.
