Football Betting Sites UK — May 2025

The Legalbet team has compiled a selection of licensed football betting sites in the UK. Our experts have reviewed over 100 sportsbooks and selected the top 5 platforms, focusing on odds, bonuses, special promotions, features, and line depth. Use our guide to find the best football betting sites for your needs.

Football Betting Sites in the UK – Our Top 5

When compiling our ranking of the best football bookmakers, we first evaluated the odds, then looked at promotions, markets, and payment methods. The usability of websites and apps is high across all the top-rated bookmakers.

1. Bet365

№ 50

in bookmakers rating

£30

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#ad / 18+. Bet £10 & Get £30 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required. www.gambleaware.org

The average football margin at the bookmaker is 5.46%, covering both top leagues, such as the EPL, Serie A, La Liga, and the Champions League, as well as the Championship and tier-2 leagues from around the world. New customers at Bet365 can access a welcome bonus, a soccer acca boost, improved odds for soccer Bet Builders, and substitution insurance. Extensive live streaming and a wide range of payment methods, with six withdrawal options, further strengthen the bookmaker’s position.

2. William Hill

№ 43

in bookmakers rating

£30

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#ad / 18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Full T&Cs apply. www.begambleaware.org

Another veteran of the British market with an average football margin of 5.56%. William Hill’s mobile app deserves special mention for its quality. New players get a Bet £10 Get £30 bonus; early payout, Bet Builder, acca and single price boosts for selected events, and a free prediction game offering Bet Builder Free Bets as prizes are also available for football fans. The sportsbook also provides live broadcasts and 10 deposit and eight withdrawal methods.

3. Unibet

№ 4

in bookmakers rating

£40

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#ad / 18+. BeGambleAware.org. New GB customers only. Min £10 debit card deposit. Place a £10+ bet at Evens (2.0)+ on Sports within 7 days. Opt in for £20 in free bets and £20 Casino Bonus. Valid for 7 days. Geographical restrictions and T&C’s apply.

Unibet’s average football margin is 5.70%, but it goes down to 2-3% for top matches in the EPL and other tier-1 leagues. Its 'Bet £10 Get £ 40' welcome offer is one of the biggest in the UK, with Bet Builder Rebound and daily boosts also available for football punters. One of the bookmaker's key strengths is the extensive range of live broadcasts, but there could be more markets in the line. Unibet accepts six methods for topping up and five for withdrawals, which take from a few minutes to 1 working day.

4. 10bet

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#ad / 18+. New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; Full T&Cs apply. www.begambleaware.org

The bookmaker’s average football margin is 5.78%, dropping below 5% for the Championship and even lower for the EPL and top European leagues. The welcome bonus is a cash bonus of up to £50, with an 8x wagering requirement. Players at 10bet can also access early payout, acca boost, occasional football stats promotions, and a Free Bet for its app users. A wide choice of deposit and withdrawal methods, as well as other advantages, is slightly overshadowed by the relatively shallow market depth — 800+ outcomes for top matches is not extensive.

5. Betfred

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#ad / 18+. New customers only. Register with BETFRED50. Deposit £10+ via Debit Card and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. T&Cs apply.

Betfred faces the same issue with market depth as 10bet, although the average football margin remains low at 5.83% across tier-1 and tier-2 leagues. For top events, it drops well below 5%. A generous welcome bonus of up to £50 in Free Bets, excellent boosted odds, and other promotions, including the Request-A-Bet feature, are clear advantages of the bookmaker. You can use all popular payment methods here, including debit cards, e-wallets, and instant bank transfers. Withdrawals are usually processed within 12 hours.

Bookmaker	Odds	Promotions	Outcomes	Payments	Total points
Bet365	5.0	4.5	4.5	4.5	18.5
William Hill	5.0	4.5	5.0	5.0	19.5
Unibet	4.5	4.0	3.5	4.0	16.0
10bet	4.5	4.5	3.5	4.5	17.0
Betfred	4.0	5.0	3.5	4.5	17.0

How We Rank UK Football Betting Sites

We rank UK football betting sites using five core factors that affect both long-term value and day-to-day play.

Odds

We compare average margins on football, basketball, tennis, and cybersport. In football, we consider the Premier League and Championship, as well as the top-tier and second-tier leagues of Italy, Spain, France, and Germany, and international competitions such as the UEFA Champions League. Sites with consistently low margins rank higher.

Website and Mobile Apps

A good platform loads fast, works without bugs, and makes placing bets easy. Mobile apps must offer the same features as desktop sites.

Promotions

We look at welcome offers and ongoing deals. Value, fairness, and realistic wagering terms are the most critical factors.

Markets

More is not always better. We focus on the depth of markets in top leagues and the availability of player-specific and minute-based bets.

Payment Methods

The best football betting sites in the UK support fast deposits and withdrawals with no fees. PayPal, Apple Pay and debit cards should be available.

Key Football Betting Markets

UK bookmakers offer hundreds of football markets, but only a few matter most to punters. We focus on the ones used most frequently in top matches of the EPL, La Liga, or the Champions League.

Match result (1x2) is still the most popular. Simple and familiar — home win, draw, or away win.
Both teams to score (BTTS) and over/under goals (O/U) markets offer better odds movement, especially in high-scoring matches.
Correct score and first goalscorer outcomes attract higher payouts but are harder to predict.
Handicaps, especially Asian ones, are used to reduce risk or boost odds when backing favourites.
For In-Play: markets like next goal, total corners, and booking points are common. These work best on platforms with fast updates and minimal delay.

Bookmakers also add specials, like player passes, offsides, or shots on target.

Top soccer betting sites strike a balance between variety and usability. It’s not just about offering 2,000 markets, it’s about clear categories, quick access, and updated prices, especially in In-Play.

Popular Football Leagues to Bet on

Premier League

The Premier League is the top domestic league. Odds are sharp, coverage is deep, and betting ads dominate broadcasts and stadiums. Eleven of 20 clubs in the 2024–25 season had sportsbooks as sponsors.

Champions League

The Champions League features top clubs from across Europe. The group stage leads to knockout rounds and a single-leg final. Football bookmakers offer a wide range of markets and promotions for UCL matches, along with the highest odds.

Europa League

A step below the Champions League, but still a major event. Teams qualify by finishing just outside the top domestic spots. The winner gets a spot in the next season’s Champions League.

La Liga

Spain’s top league features giants like Real Madrid and Barcelona. Matches are known for technical play and attract global attention. The best football betting sites in the UK cover it widely, especially for El Clásico and title races.

Serie A

Italy’s Serie A remains popular for tactical football and tight scorelines. Inter, Napoli, and Atalanta lead the way in the 2024-25 season. Try to get value in the goal and card markets here.

Bundesliga

The German Bundesliga delivers high-scoring matches and strong home form. Bayern dominate, but other clubs like Leverkusen and RB Leipzig add depth. In-Play betting is big due to the fast pace and early goals.

Football Betting Offers & Bonuses

William Hill - Bet £10 get £30 Welcome bonus

№ 43

in bookmakers rating

£30

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William Hill has a wide range of promos for new and existing customers. If the £30 Welcome bonus is not enough for you, they also have regular price boosts on most Premier League matches.

Fitzdares: Free Bets Every Monday for Football Bets

№ 53

in bookmakers rating

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#ad/ 18+ T&Cs apply. BeGambleAware.org.

The promotion of Free Bets every Monday for football acca wagers is available to all players. In addition, you’ll find a cash bonus of up to 30% for football wagers.

Free Bets

Free Bets let you place a wager without risking your cash. Usually worth £5–£10, though some sites allow you to claim up to £200 during promotions. Most can be used on football.

Acca Insurance

If one leg of your 5+ fold Acca loses, you may be eligible for a refund as cash or a free stake. Terms vary, but the core idea stays the same — cover for near-misses.

Deposit Bonus

You get extra funds when you deposit, often as a set percentage. A £100 deposit with a 30% bonus yields £130, but you must meet the wagering terms before withdrawal.

Basic Football Betting Strategies to Win Real Money

Focus on One League

Stick to a single league you know well—Premier League, La Liga, or even League One. This allows you to spot form patterns, injury trends, and tactical changes others miss. The best football betting sites cover everything, but they don’t price everything equally well. Specialising gives you an edge.

Use Value Betting

Don’t bet on teams to win. Bet when the odds are higher than they should be. That’s value. It means ignoring favourites when they are overpriced and backing outsiders when the bookie misjudges the risk.

Track Line Movement

Odds shift for a reason — injuries, weather, sharp money. Watching how prices move before kick-off can reveal hidden information. If a team shortens late, sharp punters are likely backing them. Follow the line, not just your gut.

The top betting sites are…

Here at Legalbet we have also categorised the top betting sites and their features to make them easier for you to find. They are:

By Esports: CS:GO | Dota 2 | League of Legends | Valorant | CS:GO Betting Sites with Paypal

FAQ

Which betting site has the most markets per football game?

The highest number of markets is usually found in matches involving top EPL teams. Several football betting sites offer over 2,000 possible outcomes for such games — Ladbrokes, Paddy Power, William Hill, Sly Bet, 7bet, Copybet, and others.

Which betting site offers the highest football odds?

At the time of writing, we found the highest football odds at Bet365. However, boosted odds promotions can temporarily put any bookmaker among the leaders. In addition, other bookies from our Top 5 provide competitive odds that do not differ significantly from the leader’s.

Which betting site has the best In-Play options?

Our top pick here is Bet365, primarily due to its extensive live streaming options. Additionally, you don’t need to place a bet to watch competitions; simply logging in and maintaining a positive balance is sufficient.

Which betting site offers the best Cash Out feature?

It is certainly Bet365 which offers auto Cash Out along with full and partial options. You will only find automatic Cash Out at SpreadEx, but for spread bets, which are suitable for experienced punters.

Which betting site has the best football promotions?

We would pick Betfred as a bonus leader for its big welcome offer and great boosted odds.

Post by:

Andy H

Site Manager

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