Let's explain how we chose the above 100 UK betting sites and what guided our selection. Based on the data we collect on each sportsbook, there are some basic criteria to follow: bonuses, odds, wide range of markets, tools and features, payment options, mobile compatibility, easy navigation and more.The rating system relies solely on objective data, using either an open calculation formula or an expert assessment by our specialists.
Licences and Safety
The most important part we examine is the licensing authority. We prioritise security and only focus on UK Gambling Commission (UKGC) licensed platforms to protect you from fraud and data theft.
Bonuses and Promotions
We evaluate sign-up bonuses for fairness and transparency. Wagering requirements, bonus types (e.g., Free Bets, Cash Incentives), and usability impact scores. Bookmakers offering regular promotions or rewards for loyal players rank higher in our reviews.
Payment Options
Payment methods are assessed for variety, security, and local relevance. Platforms supporting local currencies or regional services score extra points. We check for fees, withdrawal speed, and personal data protection.
Markets and Odds
We compare market variety and odds across multiple sports, focusing on both pre-match and live offerings. Lower bookmaker margins and higher odds receive better ratings. Special betting options add further value.
Other Features
Customer support quality, mobile usability, and interface design are reviewed. Tests include response speed checks via all available communication channels. These factors complement core criteria in assessing overall bookmaker quality.
We also recommend that before registering with any online sportbook you read our detailed reviews to understand the strengths and features of each bookmaker.
Top 5 Betting Sites Reviewed
1. Betfred
The well-known brand offers around 30 sports, including all British favourites, and many features, including a wide range of markets, live streaming, and tools like the Bet Builder and Pick Your Punt promo. Exceptional bonuses for existing customers, such as Extra Place Races, Price Boosts and Double Delight / Hat Trick Heaven, make Betfred a top choice for football fans.
2. Unibet
Founded in 1997 in London, the bookmaker offers extended generous promotions to both new and existing customers, including a cash welcome bonus. With an average margin of 5.35%, Unibet offers the most attractive odds on football and video streaming of top tournaments (FA Cup, Serie A, Bundesliga). The bookmaker is also known for its busy Esports section. For top CS 2 matches, Unibet is offering around 150 outcomes with special bets. For newcomers, special guides and a betting calculator are available.
3. Bluefox Sports
Malta-based platform, has legally operated in the UK for over a decade. It offers over 40 sports, including top-tier UK leagues, with 1,800 outcomes per match. Bonuses include cashback, weekly rewards, and up to 5 Free Bets monthly. Margins average 5-6%, with better odds for totals. Features include Cash Out, Quick Bet and Combo Bet Creator.
4. JeffBet
Launched in 2022, JeffBet appears to be a competitive new sportsbook, offering over 2,000 selections on major football events, both Pre-match and and In-Play. The platform is easy to navigate and accepts nine payment methods, including e-wallets, cards, open banking and PayByPhone, but all withdrawals are subject to a 1% processing fee up to £3. New customers can take advantage of a generous welcome offer, receiving a £30 Free Bet when they deposit £10, along with a refund of any losses over the weekend.
5. 10Bet
10bet is the UK's leading bookmaker with nearly 20 years of experience and up to 60 sports covered, depending on the season. Its cutting-edge apps and website are simple and easy to navigate and won design awards in 2019. The bookmaker focuses primarily on football and horse racing, offering over ten Free Bet promotions for regular players and supporting withdrawals from £1.
Brand New Betting Sites UK
Established bookmakers like William Hill and Bet365 dominate the market with extensive features and resources. New UK platforms launched last five years can only compete with these giants in some areas. Despite this, some offer innovative features that set them apart. Below, the Legalbet team presents five notable brand-new UK betting sites.
CopyBet
Established in 2019, London-based CopyBet combines social betting with a wide selection of over 30 sports and 1,000+ football outcomes. The platform lets punters share predictions, copy bets from tipsters, or even sell their own. Key features include Bet Builder, Cash Out, and wagers on player transfers. Enhanced odds and a fully functional app for Android and iOS add further value. However, the bookmaker's limitations include limited payment options and no live streaming.
LiveScore Bet
Launched in 2020, the platform is a part of the LiveScore Group, benefiting from its strong reputation in the industry. It covers 30 sports markets, with a football margin averaging 7.76%. The bookmaker stands out for its live coverage of Esports events. Infographics and match statistics can be found in the platform's In-Play section. A smooth and intuitive website, competitive features like weekly Free Bets, and a dedicated mobile app for iOS and Android further strengthen its appeal for punters.
Fafabet
Owned by TaichiTech Limited and licensed in 2021, Fafabet combines a sportsbook with virtual and live casino games. The platform provides live streaming of football, basketball, and tennis, supported by infographics with real-time scores and statistics. Football margins average 6.13%, with UK leagues at 5.41% and European leagues at 5.96%. The mobile app and promotional offers add convenience.
21LuckyBet
Licensed in the UK from 2022, 21LuckyBet covers 40 sports, ranging from mainstream options to niche selections such as lacrosse and politics. You can find over 550 markets for top football events, including customisable live betting options. Premier League margins start at 7%. Key features include weekly cashback, loyalty rewards and Cash Out and Super Bet tools. 21LuckyBet prioritises safer gambling and has many responsible gaming tools to help punters.
BetGoodwin
Formerly known as Goodwin Racing, the company began as a retail operation in East Sussex. In 2022, BetGoodwin launched an online sportsbook available via app, mobile, and desktop. It's well suited to racing fans. It offers competitive racing odds, live streaming of UK and Irish horse and greyhound meetings, Best Odds Guaranteed and Free Bets up to £100. The sportsbook also covers around 30 sports, including Esports and football, with up to 500 markets on significant games.
Best Betting Sites Categorised by Sport
No single online UK bookmaker from our 100 betting sites list dominates every aspect of the sport markets. The industry’s diversity ensures specialisation across platforms. To guide you in your choice, the Legalbet experts have selected the three best sites for sports, ranked by specific parameters.
Best Online Bookmakers for Football
1. Bet365 - Extensive streaming coverage, relevant tools and promos
2. Unibet - The average margin for European football is 5,35%
3. Ladbrokes - Full equipped app with Bet Builder, ‘Request a Bet’, Full and Partial Cash Out features
Best Bookies for Horse Racing
1. BoyleSports - Coverage of all local and international meetings
2. Betfred - The official sponsor of the St Leger Stakes, has an easy-to-use racebook with live streams and a 'My Racecard' feature
3. Coral - Free live streaming, predictions and Coral Racing Club
Top Bookmakers for Basketball
1. Bet365 - Early Payout Offer for NBA and other basketball contests
2. 10bet - Covers tournaments all over the world, including championships in Asia
3. Unibet - Streams NBA live and has the lowest margins (around 5.3%)
Top Tennis Bookmakers
1. Betfair - Around 320 outcomes for a Grand Slam match, expert tips and live video streaming for almost all levels of tournaments.
2. William Hill - Lots of low-tier tournaments and impressive In-Play and outrights markets
3. 888Sport - Wide coverage of ITF and UTR tournaments
Best Esports Betting Sites
1. Bet365 - Full line for top CS:GO, LoL and Dota 2 events, plus live-streaming
2. Betway - Over 60 markets on Dota 2, League of Legends, and live streaming options
3. All British Casino - The most comprehensive Esports odds from Counter-Strike to LoL
Best Bookmakers For Popular Betting Features
Bonuses, convenient apps, and innovative wagering tools can level the playing field with the bookmaker. These features not only make wagering more engaging, but also provide valuable benefits. Below, the Legalbet experts list the UK bookmakers that offer the best services for punters.
Best Welcome Bonuses
1. Betfred - £50 in Free Bets when you bet £10.
2. Unibet - Bet £10 Get £40 (£20 in Free Bets and £20 Casino Bonus).
3. 10Bet - 100% up to £50 welcome offer.
Top Betting Apps UK
1. Ladbrokes - Push notifications, football streaming, Full and Partial Cash Out, Bet Builder and ‘Request a Bet’ functions are all on board. Plus #GetAPrice for custom requests on X/Twitter.
2. Bet365 - Fast login options with Face ID and Touch ID, events from around the world and plenty of live streams are all available after a £0.5 stake.
3. 10bet - The app has a laconic design, contrasting text and easy navigation. The bookmaker also offers Free Bets for mobile wagering.
Best Selection For Live Betting
1. Bet365 - The industry leader in In-Play, offering live streaming capabilities, all Cash Out options, infographics and comprehensive market coverage.
2. Virgin Bet - It provides extensive In-Play options in tennis with ATP, WTA, ITF and UTR events. The platform also offers live streaming and detailed match statistics.
3. LiveScore Bet - Best for live Esports events with broadcasting, infographics and match statistics.
Top Bookmakers With Cash Out
1. Bet365 - Allow you to withdraw your money in full, in part or automatically. Another similar promotion is Early Payout, where you can have your winnings paid out immediately, regardless of the final outcome.
2. Betfair - One of the best Cash Out features, with full and partial options on both exchange and sportsbook. It's available on singles, multiples, and accumulators across various sports like football, tennis, and horse racing.
3. BoyleSports -Full Cash Out is available on selected events, fixtures and markets, including singles, multiples and outrights.
Best Bookies For Accumulator Betting
1. Betfred - Acca Flex promotions provides up to a 100% cash bonus on successful accumulators. The platform also offers insurance on combos that lose by one leg.
2. CopyBet - The Accumulator Bonus adds up to 20% to your winnings, depending on the number of legs in your coupon.
3. Virgin Bet - Regular players who place four or more accumulators with a minimum of four selections could receive a weekly Acca Free Bet.
Top Bet Builder Websites
1. Bet365 - You can combine up to 12 markets in a single event across 13 sports, from tennis to cricket.
2. Mr Play - You can combine up to 30 outcomes in a single match, which is the highest threshold among the betting sites in the UK. The feature is available on 9 sports.
3. Betfair – Bet Builder supports up to 25 outcomes per wager, including handicaps, totals, and markets from In-Play events.
The top betting sites are…
Here at Legalbet we have also categorised the top betting sites and their features to make them easier for you to find. They are:
By Sport: Football | Tennis | Boxing | Cricket | Snooker | Golf | UFC | Darts | Greyhound | Rugby | Horse Racing | Basketball | Baseball | Formula 1 | Ice Hockey (NHL) | Volleyball | Cycling | Netball | AFL
By Payment Systems: PayPal | Skrill | Klarna | Boku | Debit Cards | Apple Pay | Paysafecard | Neteller | Google Pay | Prepaid Cards | Revolut
By Features: Cash Out | £5 Minimum Deposit | Minimum Bet Sizing | Live Streaming | Betting Exchanges | Safest | Fast Withdrawal | Daily Free Games | New Betting Sites | Horse Betting Apps | Football Betting Apps | Virtual Sports Betting Sites
By Events: Politics | WWE | NRL Grand Final | MLB World Series | Euro 2024
By Esports: CS:GO | Dota 2 | League of Legends | PUBG | Valorant | FIFA | CS:GO Betting Sites with Paypal
FAQs
First, decide what exactly you expect from a bookmaker: what sport you are most interested in and what additional requirements you have. You can find full reviews of hundreds of betting sites on our site, all of which our expert team has checked out. Read the evaluations to see if a particular site is right for you.
All licensed UK betting sites are safe; these are the only ones we've included in our list of top 100 bookmakers above. The UK Gambling Commission (UKGC) ensures that all legal sportbooks follow the rules. They also verify that the sites use modern encryption protocols to protect data and operate with secure payment methods.
Most legal betting sites offer Free Bets for new clients or have a loyalty programme for regular players. We can highlight 10Bet, which has many promotions on various sports and even for using the mobile app. On this page, we have listed the most attractive bonuses and described the conditions for receiving them.
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