- Loads of bonuses and promotions for existing customers
- Enhanced Odds and unique betting markets
- Live Streaming of most “In Play” events
- Five Star Customer Service
- Lightning Fast Payouts
- Poor “In Play” odds
- Strict account verification
- No “Cash Out” option
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Review of the bookmaker 32Red Sport from Legalbet
32Red is by now a familiar name to most of the UK as an all-round online gambling group, originally just a Casino in 2002 but now including bookmaking, poker, and bingo services. They have expanded over the years both organically and through acquisitions and are currently part of the Kindred Group, based in Gibraltar and employing over 100 people.
They accept players from most jurisdictions, and players can wager for £s Sterling, Euros, US $s, Canadian $s, Australian $s, or Japanese Yen!
They have invested heavily in building their brand through the football and horse racing industries, in the former purchasing advertising space at numerous Premier League grounds and in the 2018/19 they sponsored no less than 5 Championship team shirts (Leeds, Aston Villa, Derby County, Preston North End and Middlesborough). In UK horse racing and are authorised betting partners of British Racing. They sponsor the Arena Racing Company All-Weather Championships and have since their launch in 2014. This sponsorship sees the 32Red brand associated with over 500 races during the championships.
Odds - Average
We calculated the margin for 32RedSport by analyzing the odds they offer and placed them into one of the following three categories:
From 1% to 5%: Good value
Over 5% to 7%: Average value
Over 7% to 10%: Poor value
We analysed the odds for the match result outcomes and also the over/under 2.5 goals markets for several different football leagues. Getting the average results using this method, we were able to obtain the margins for each league and the overall betting margin for the bookmaker.
32RedSport has an overall average margin of 5.78% for football and falls in the average value category. In the first section with Premier League and Championship, the margin is at 4.97%. The second section with Spanish La Liga and Italian Serie A, the margin is at 5.33%. Finally, taking the leagues from the rest of the world into account, the margin is at 7.04%.
Range of Sports and Markets - Good
Range of Sports: 32Red covers 34 different sports, which is way above average. They cover sports as niche as Chess and Trotting but as is common they pay most attention to Football markets.
Range of Bets and Markets: At the time of writing (Sept 2020) there is a massive 53,635 different football betting options priced up and offered to customers. They cover leagues from as far afield as the Faroe Islands through to Tanzania through to Bahrain. Basically anywhere you can think of, if they kick a football about, you can bet on it at 32Red. In England, they price up games for the top 7 tiers in the men's game and the top 3 for the women, which means your team is going to be in there somewhere.
The number of betting markets for each match decreases as you move down the league pyramid but for a Premier League game, you will find between 300 to 400 different markets. Now obviously you get who will win (match odds), what will the score be (correct score) and which player will score first (First goalscorer) markets, but on top of this they have total ball possession, the total number of offsides, and not just if a player will score but also HOW the goal will be scored. They really have covered absolutely everything.
Betting Limits: Limits are acceptable but can be reduced depending on your betting habits.
In-Play Betting - Good
The “In-Play” offering here is not bad at all, covering major games in almost every sport. As you would expect football is most heavily featured and they can have over 100 betting markets available for each match. The interface is easy to navigate and there are live match updates to follow as well as conveniently placed external links for team stats.
The televised streaming of events could be improved, with UK Horse racing the main source of pictures, some football matches but none from the UK that we have seen. Odds are not as generous as before Kick Off but that is to be expected.
Information about the company
World Trade Center, 4th Floor, Gibraltar GX11 1AA
The Gambling Commission