SportingBet bookmaker review

Updated: 03.02.2021
£10
"Free Bet" if lose
£10
"Free Bet" if lose
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Pros

  • Established Brand
  • Large bet limits
  • Loads of bonuses and promotions for existing customers
  • Bet Builder (the ability to build your own bet by using several markets)
  • Five Star Customer Service

Cons

  • High chance of your account being limited
  • Poor “In Play”odds
Bookmaker has a license for this country

Odds - Average

We calculated the margin for SportingBet by analyzing the odds they offer. We further ranked them in one of the following three categories:

From 1% to 5%: Good value

Over 5% to 7%: Average value

Over 7% to 10%: Poor value

Football

We got our results by taking into account the odds for final result outcomes measured in line with the over / under for different football leagues. Getting the average results using this method, we were able to obtain the margins for each league and the overall betting margin for the bookmaker.

SportingBet has an overall average margin of 6.34% for football and falls in the normal category. In the first section with Premier League and Championship, the margin is at 5.59%. The second section with Spanish La Liga and Italian Seria A, the margin is at 6.57%. Finally, taking the English Football League One, Austrian Bundesliga and Polish Ekstraklasa into account, the margin is at 6.86%.

Bookmakers margin

Range of Sports and Markets - Good

From their own information page SportingBet claims to cover “betting action in more than 90 sports – that’s a record, too.”. Which are 36 Sports, some way from 90 but still a very decent amount? It is highly unlikely that there would be an event you would want to bet on and are unable to find it at Sportingbet.

The range of markets available at Sportingbet is also very very good. Again the website claims that “We offer up to 30,000 bets daily” but here they are underestimating because today we see 41,547 different bets available. That is a lot to bet on!

Obviously the major sports get the most coverage and football is the best represented overall, lower-profile sports such as “E-Sports” have just three matches listed and just who will win as a betting option.

Football

The most coverage at SportingBet is given to Football markets, and they cover the majority of leagues from across the World. Most coverages in on UK Leagues though and they cover women’s as well as men’s games. A Premier League football game will have around 200 markets to bet on and will cover all the goals, players to score, winning margin, etc, things that you would want.

They also have an innovative “Build a Bet” feature which is like an accumulator but all on the same match, for example, you may want Messi to Score, Barcelona to win and there to be over 2.5 games in the match. Sporting bet allows you to create that bet and give you some fantastic odds for doing so.   

In-Play Betting - Good

Where Sporting Bet’s in-play betting product surpasses many others is that it has its own dedicated area of the website. From here each match then has a live scoreboard which is displayed above the available markets, whilst further features can be found in the ‘Media’ section of the interface to the right of the page. Those features can – depending on the event in question – include team line-ups, the latest match statistics and occasionally live streams.

Bonuses

Up to £10 money back as a FreeBet!

SportingBet has a new user offer where losing first bets of £10 are given a £10 Free Bet.


  • In order to claim the FreeBet, players must log in to their account.
  • The FreeBet will be found above the bet slip.
  • The FreeBet can only be used for sports bets on www.sportingbet.com.
  • The FreeBet cannot be used on horse racing.
  • Deposits using PayPal do not qualify for this offer.
  • The FreeBet will be available for a limited time only and players must use their FreeBets within 7 days of it being issued.
  • FreeBets will expire and shall be removed from the player’s account if not used within the Time Limit.
  • If a player places a bet using their FreeBet and wins the bet, the net winnings from the FreeBet will be credited to the player’s account.
  • If you have more than one FreeBet, the FreeBets will be activated one after another.

Up to £10 money back as a FreeBet!

SportingBet has a new user offer where losing first bets of £10 are given a £10 Free Bet.


  • In order to claim the FreeBet, players must log in to their account.
  • The FreeBet will be found above the bet slip.
  • The FreeBet can only be used for sports bets on www.sportingbet.com.
  • The FreeBet cannot be used on horse racing.
  • Deposits using PayPal do not qualify for this offer.
  • The FreeBet will be available for a limited time only and players must use their FreeBets within 7 days of it being issued.
  • FreeBets will expire and shall be removed from the player’s account if not used within the Time Limit.
  • If a player places a bet using their FreeBet and wins the bet, the net winnings from the FreeBet will be credited to the player’s account.
  • If you have more than one FreeBet, the FreeBets will be activated one after another.

About the bookmaker

SportingBet has been in business since being founded by Mark Blandford in 1997, in In October 2012, Sportingbet announced its board had agreed to preliminary terms for a £530 million takeover bid from UK bookmaker William Hill and Isle of Man-based GVC Holdings. The current CEO is Kenneth Alexander and the company has offices in Gurnsey, Costa Rice, Australia and Ireland but is based in Moorgate (London).

Contact methods SportingBet

+44-207-553-4162
24 hours a day, 7 days a week

Licences

  • Gambling Commission of Great Britain
    №: 39011

Mobile apps

  • IOS
  • Android
  • Mobile version of the site
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