- Established Brand
- Large bet limits
- Loads of bonuses and promotions for existing customers
- Bet Builder (the ability to build your own bet by using several markets)
- Five Star Customer Service
- High chance of your account being limited
- Poor “In Play”odds
Bonuses SportingbetAll bonuses
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Review of the bookmaker Sportingbet from Legalbet
SportingBet has been in business since being founded by Mark Blandford in 1997, in In October 2012, Sportingbet announced its board had agreed to preliminary terms for a £530 million takeover bid from UK bookmaker William Hill and Isle of Man-based GVC Holdings. The current CEO is Kenneth Alexander and the company has offices in Gurnsey, Costa Rice, Australia and Ireland but is based in Moorgate (London).
Odds - Average
We calculated the margin for Sportingbet by analysing the odds they offer and placed them into one of the following three categories:
From 1% to 5%: Good value
Over 5% to 7%: Average value
Over 7% to 10%: Poor value
We got our results by taking the "Match result" odds and also the over/under 2.5 goals odds for different matches in different football leagues. Getting the average results using this method, we were able to obtain the margins for each league and the overall betting margin for the bookmaker.
Sportingbet has an overall average margin of 5.9% for football and falls in the average category. In the first section with Premier League and Championship, the margin is at 5.8%. The second section with Spanish La Liga and Italian Serie A, the margin is at 5.87%. Finally, taking matches from around the rest of the world into account, the margin is at 6.02%.
Range of Sports and Markets - Good
From their own information page SportingBet claims to cover “betting action in more than 90 sports – that’s a record, too.”. Which are 36 Sports, some way from 90 but still a very decent amount? It is highly unlikely that there would be an event you would want to bet on and are unable to find it at Sportingbet.
The range of markets available at Sportingbet is also very very good. Again the website claims that “We offer up to 30,000 bets daily” but here they are underestimating because today we see 41,547 different bets available. That is a lot to bet on!
Obviously the major sports get the most coverage and football is the best represented overall, lower-profile sports such as “E-Sports” have just three matches listed and just who will win as a betting option.
The most coverage at SportingBet is given to Football markets, and they cover the majority of leagues from across the World. Most coverages in on UK Leagues though and they cover women’s as well as men’s games. A Premier League football game will have around 200 markets to bet on and will cover all the goals, players to score, winning margin, etc, things that you would want.
They also have an innovative “Build a Bet” feature which is like an accumulator but all on the same match, for example, you may want Messi to Score, Barcelona to win and there to be over 2.5 games in the match. Sporting bet allows you to create that bet and give you some fantastic odds for doing so.
In-Play Betting - Good
Where Sporting Bet’s in-play betting product surpasses many others is that it has its own dedicated area of the website. From here each match then has a live scoreboard which is displayed above the available markets, whilst further features can be found in the ‘Media’ section of the interface to the right of the page. Those features can – depending on the event in question – include team line-ups, the latest match statistics and occasionally live streams.
Information about the company
Gambling Commission of Great Britain