Betting Sites for April 2024 - UK’s Top-Rated Bookmakers

Welcome to our custom made reviews of the UK's betting sites, all licenced and regulated by the UKGC. We bring decades of experience and expert analysis to break down who are the best online bookmakers in 2024. Betting sites will vary depending on personal preference but we hope that our reliable betting information will help you to make an informed choice.


Top 100 UK Bookmakers

Bonus
£50
On mobile
#ad. Full T&Cs apply. New UK customers only. The qualifying bet should be either a single or multiple bet, start at £10, and have 1.9 or greater odds. 5 Free bets include: 1 x £10 Free bet on horse racing, 1 x £10 Free bet on football, 2 x 10 Free bet in-play, 1 x £10 Free bet Acca. Max payout – £500. 7 day expiry. 18+ only. BeGambleAware.org.
Pros
  • Good new customer offer
  • Fast deposits and withdrawals
  • Very quick registration
  • Good sports market coverage
Cons
  • No live chat to contact customer support
  • No live-streaming services available
  • Does not cover horse racing betting
#ad / 18+. From 9am on the day of the race. Max £1,000 enhancement per bet. Applies to singles & multiple bets. Full T&Cs apply. www.begambleaware.org
Pros
  • Easy-to-navigate website
  • Large sports betting market
  • Apps available both for iOS and Android
  • Presence of live betting section with a virtual live tracker
Cons
  • Limited payment methods
  • Live streaming available only for horse racing
#ad / 18+. New bettors; Code PLAY10; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply. Full T&Cs apply. www.begambleaware.org
Pros
  • Responsive customer support
  • Deposit limits and reality check for responsible betting and gambling
  • Information is easy to find and clear to read
  • No fees for deposits or withdrawals
Cons
  • Limited payment options
  • Above average withdrawal times
#ad / 18+. New players only. Minimum £10 qualifying bets, stake not returned. Free bet terms: minimum odds of 1.5 and a £30 wager with no refund on the stake. Bets must be at evens or above (1/1). Bet the actual balance first. Maximum conversion: £200. Promotional value expires seven days after issuance. Withdrawal requests void any active bonus. Skrill payments are excluded. Full T&Cs apply. www.begambleaware.org
Pros
  • Generous welcome offer
  • Comprehensive and reliable betting options for major events
  • Excellent coverage of Esports
  • The helpful and well-organised support centre makes finding solutions to your betting issues simple
  • Multi-view makes In-Play betting a much more engaging experience
Cons
  • Lack of UK and Irish racing markets
  • No mobile app available
#ad / 18+. New customers only. Register (excl. 13/04/24) with WELCOME50. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get Free Bets: £20 In-Play, £20 Acca & 50 x £0.20 (£10) Free Spins on Fishin’ Frenzy within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply. www.begambleaware.org
Pros
  • Excellent "Boosted" Odds
  • Loads of bonuses and promotions for existing customers
  • 50+ Years in the business
  • Online winnings can be withdrawn as cash
  • Support available 24/7
Cons
  • High chance of your account being limited
  • Poor “In Play” odds
  • Bland looking website
#ad / 18+. Stake £10+ on each of your 1st, 2nd and 3rd bets at minimum odds of 1.5 (1/2). For any of the qualifying bets settled as a loss, you'll receive a £10 free bet. Free bets will be valid for any 3+ leg multiple - minimum odds of 3.0 (2/1). We'll credit you with 20 free spins after two qualifying bets. Free spins for John Hunter and the Book of Tut Respin. Full T&Cs apply. www.begambleaware.org
Pros
  • Bonuses for new and existing customers
  • Live chat is always available
  • A wide range of sports betting markets on offer
  • Impressive casino section
Cons
  • Customer care is not available by phone
  • Betting limits are not particularly high
#ad / 18+. Only UK bettors can claim the new customer offer. Not applicable on Trixie/Patent/Yankee. One Free bet per person is allowed. The maximum odds permitted with the Free bet are 100/1 single or combined. Customers who deposit using Neteller/Skrill do not qualify for this offer. Any returns from the Free bets will be paid back into your account minus the Free bet stake. Full T&Cs apply. www.begambleaware.org
Pros
  • Extensive number of sports markets
  • Intuitive app for a mobile-friendly betting experience
  • Many promotions available
  • 24/7 live chat feature to contact the customer service team
Cons
  • Few payment options
  • Limited live streaming options
#ad / 18+. New Players Only | Min £20 qualifying bets stake not returned | Free bet – one-time stake of £40, min odds 1.5, stake not returned | 1X wager the winnings | Wager from real balance first | Wager calculated on bonus bets only | Max conversion: £200 | Valid for 7 Days | Withdrawal requests void all active/pending bonuses | Excluded Skrill and Neteller deposits. Full T&Cs apply. www.begambleaware.org
Pros
  • Great Esports coverage
  • Licensed in the UK
  • Generous new customer offer
  • Easy to navigate website interface
Cons
  • No mobile app
  • No live streaming
  • Limited withdrawal methods
#ad / 18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Full T&Cs apply. www.begambleaware.org
Pros
  • Competitive odds
  • Great selection of Esports markets
  • Generous welcome offer
  • Multiple payment options available
  • Mobile compatible
Cons
  • Low withdrawal limits compared to other betting sites
  • Live chat service is not available 24/7
  • No mobile app
#ad / 18+ / Full T&Cs apply. www.begambleaware.org
Pros
  • Many betting markets
  • Quick registration process
  • Access to the casino and live casino games
Cons
  • No Live streaming
  • Lack of payment options
#ad / 18+. UK customers (Excluding NI) only. Min £10 stake required for initial £5 free bet. Min odds ½. Max £25 in free bets. Subsequent free bets equal 50% average of each 3 £5 max qualifying bets. Make 13 settled bets to receive full £25 free bet. 30 days to use Free bets. One free bet offer per customer, household or IP address. Free bets last 7 days. Full T&Cs apply. www.begambleaware.org
Pros
  • Excellent reward programme for loyal customers
  • Extensive range of football leagues covered
  • Competitive odds in all markets
  • Generous welcome offer
Cons
  • Some payment methods are not eligible for bonuses
  • A slightly overloaded interface
#ad / 18+. New customers only. Min Dep £10. Debit cards only. Opt in for bonus funds. Wagering, sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Sports bonus must be wagered before using the casino bonus. Valid for 7 days. Geographical Restrictions and Full T&Cs apply. www.begambleaware.org
Pros
  • Awesome Welcome Offer: £40 Money Back + £10 Casino Bonus
  • Improved Bet Builder
  • Live streaming available
  • Unique “Help Page” with guidance through the Unibet website
Cons
  • Slightly outdated visual components on the site
  • Not many withdrawal options
#ad / 18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Full T&Cs apply. www.begambleaware.org
Pros
  • Great Mobile app.
  • Large Blue Chip company.
  • Reliable, Toll-free Customer support.
  • Very broad selection of bets.
Cons
  • Quick to ban customers from Free bet offers.
  • Extreme registration requirements.
  • Website can be hard to navigate at times.
#ad / 18+. New Players Only. Min £20 qualifying bets, stake not returned. Free bet stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Only wagering on bonus counts. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply. www.begambleaware.org
Pros
  • Accepts multiple payment methods
  • Supports Esports betting
  • A vast selection of casino games
  • Support available 24/7
Cons
  • No mobile apps
  • Charges fees on withdrawals
#ad / 18+. First day losses equals all settled stakes less all returns. Free bets must be used in full and returns do not include stakes. Free bets non withdrawable. Free bets credited within 24 hours. If your free bet is voided it will be replaced within 24 hours. Cashed out bets do not count. This offer is limited to a free bet award per person/household/IP address. Full T&Cs apply. www.betgambleaware.org
Pros
  • Many promotions for horse racing
  • Wide range of sports to bet on
  • Responsive support agents
  • Detailed information about betting rules
Cons
  • There is no casino
  • No welcome offer for sports betting
#ad / 18+ / Full T&Cs apply. www.begambleaware.org
Pros
  • Generous welcome bonus.
  • Wide variety of In-Play markets available.
  • Quick and easy registration process.
Cons
  • Poorly rated app.
  • Website is dark and unappealing.
#ad / 18+. New UK customers only. Min Deposit: £5. Maximum Free Bet: £30. First bet on Football or Horse Racing multiples with 3+ selections. Odds 3.00 (2/1) or higher. Free Bets awarded on settlement of qualifying bet. Offer valid for 7 days. 50 Bonus Spins credited on placement of qualifying Acca. 50x bonus wagering, bonus Spins expire after 7 days. Debit card deposits only. Full T&Cs apply. www.begambleaware.org
Pros
  • Great welcome bonus offer
  • Easy-to-navigate interface
  • Reliable payment options
  • Great coverage for sports
Cons
  • Poor live chat service
  • Limited bonuses on sports
#ad / 18+. Use code COMMFREE to trade with 0% commission for 60 days. New UK, IE & Malta users only. Min. £10/€10 first deposit only using Debit Card or Instant Banking. Full T&Cs apply. www.begambleaware.org
Pros
  • Well-organised and user-friendly website
  • Uses real-time financial technology for sports betting
  • Exchange quality odds with low commission
Cons
  • No Free bet welcome offer for new customers
#ad / 18+. Only new users registered using the “MB20” bonus code are eligible. You must make a qualifying bet of 1.8 minimum odds within 14 days of registration to claim this new customer offer. The maximum refund is £20 as a Free bet, expiring after seven days. Deposits via paysafecard, Neteller, or Skrill are exempt. Matchbook’s general Terms and Conditions apply. Full T&Cs apply. www.begambleaware.org
Pros
  • Premium low commission betting exchange service
  • Cash Out available
  • Prompt customer service response time
  • Good reputation built over the course of 15 years
  • User-friendly mobile application for iOS and Android
Cons
  • In-Play betting only available on a few selected games
  • Limited promotional offers
#ad / 18+. New players only. Max. one £10 free bet. Qualifying bets must be placed at odds of 1/1 (2.00) or greater. Paid as bonus token with min. 4/5 (1.80) Odds req. Skrill, Neteller, and PayPal not eligible. Full T&Cs apply. www.begambleaware.org
Pros
  • A wide range of payment methods
  • Many good markets
  • Welcome offer provided
Cons
  • Lack of promotions
  • No live streaming
#ad / 18+. Standard Welcome Offer terms (Bet 10 Get 10): This offer is for new customers only and is available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering to activate the Free Bet is: £10 Void/cancelled or cashed out bets do not activate the free bet. Offer valid only to customers making a first deposit of £10 or more. UK Only. Full T&Cs apply. www.begambleaware.org
Pros
  • The website is well designed
  • Huge range of betting markets
  • Live chat is personable and helpful
Cons
  • No support telephone number is listed
  • Withdrawal fees may apply
#ad / 18+. Cashback is cash without restrictions. No Max cashout. Gambling can be addictive. Play responsibly. Full T&Cs apply. www.begambleaware.org
Pros
  • Fantastic odds
  • Live chat available 24/7
  • Fast deposits and withdrawals
  • Mobile App
Cons
  • Not many sports to bet on
  • Limited withdrawal methods
#ad / 18+. New customer only, Get a Free Bet up to £50 base on 50% of your first days losses plus £20 Casino Bonus! UK only. Full T&C's apply. www.begambleaware.org
Pros
  • Many bonuses for existing customers
  • Fast support available 24/7
  • Good range of betting markets
Cons
  • No Live streaming
  • Few payment methods
#ad / 18+. New Players Only. Min £ 25 qualifying bets stake not returned. Free bet - one-time stake of £ 50, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full T&Cs apply. www.begambleaware.org
Pros
  • Good sports coverage
  • Multiple payment methods
  • Easy-to-navigate website
  • Multiple live betting options
Cons
  • No live streaming
  • Browser-only gambling platform, (no mobile app available)
#ad / 18+ / Full T&Cs apply. www.begambleaware.org
Pros
  • Wide range of sports available
  • User-friendly interface
  • Excellent customer support
  • No fees for deposits or withdrawals
Cons
  • Limited payment options
  • Difficult to find contact details for support
#ad / 18+. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Full T&Cs apply. www.begambleaware.org
Pros
  • Generous welcome bonus
  • Live Streaming of most “In Play” events
  • "Best Odds Guaranteed" on UK Horse Racing
  • Large bet limits
  • Five Star Customer Service
Cons
  • High chance of your account being limited
  • Strict account verification
  • Bland looking website
#ad / 18+. 100% bonus on your first deposit up to £25 Unless otherwise stated. This bonus only applies for deposits of £20 or higher! All you need to do is just deposit the money in your HeySpin.com account and you will receive this bonus instantly! Full T&Cs apply. www.begambleaware.org
Pros
  • Good range of sports covered
  • Offers customer support in multiple languages
  • Simple and quick sign-up process
  • KYC process is thorough, indicating a safe and responsible gambling site
Cons
  • Live chat not available 24/7
#ad / 18+. For new registered customers only. Stakes must be placed with real money in combination with the odds boost token. Note that PayPal deposits are not eligible. The offer applies to sports bets only. The maximum total stake is £10. Each way bets are a maximum of £5 each way. Full T&C's apply. www.begambleaware.org
Pros
  • Offers a wide range of sports and markets
  • 24/7 customer support
  • Competitive odds
Cons
  • Live streaming is only available for horse and greyhound races
#ad / 18+. You will not be eligible for the welcome offer if you deposit funds using PayPal, Skrill, Neteller, or PaySafe. Only 1 Free bet token to be used per account. The stake of the token will not be included in any winnings. The winnings can be withdrawn right away. It can only be used in sportsbooks. The Free bet Token cannot be split. The token will expire in 14 days. Full T&Cs apply. www.begambleaware.org
Pros
  • Customer support can be reached 24/7
  • Sportsbook, casino, and live casino available
  • Easy-to-navigate website
  • No deposit fees
Cons
  • Quite a hard colour scheme to look at for long
  • The withdrawal time can be as much as 6 days
#ad / 18+. New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 2/1 (3.0) | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | Full T&Cs apply. www.begambleaware.org
Pros
  • Established bookmaker with 20 million users
  • Extensive involvement in Major League Sports
  • Availability of popular payment methods
  • Many tools for responsible betting and self-control
  • Availability of live streaming
Cons
  • Limited number of promotions
  • Customer service hidden deep inside support contacts
New customers only, 18+. Min deposit £10. Place a £50 bet on any sport at 2.0+ to qualify for £25 in free bets and 10 Free Spins. Free Bets and Spins valid 7 days. £0.10 Free Spins. T&Cs apply. BeGambleAware.org.
Pros
  • Bet by text message
  • Many Esports markets
  • Cashout options available
Cons
  • Few payment methods
  • Live streaming is only available for horse racing
#ad / 18+ .UK Only, Bet £25 to get a £10 Free bet. Full T&C's Apply. www.begambleaware.org
Pros
  • 24/7 live chat
  • No fees on deposits or withdrawals
  • The website is laid out clearly
  • Quick registration process
Cons
  • No telephone number for the support
  • Few deposit/withdrawal methods
  • Slow withdrawal time
Terms: 18+ New Customers Only. Opt in and bet £10 on football (odds 2.00+) within 7 days. No cash-out. Get 4x£5 Free Bets for set markets and a £10 Slot Bonus for Big Bass Splash, 30x wagering, to withdraw max £250. Rewards expire in 20 days. Selected payment methods only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly
Pros
  • Good welcome offer with six different Free bets to use
  • Support available 24/7
  • Good quality live streaming for in-play events
Cons
  • Slow to connect customer support on Live Chat
  • Very limited payment methods accepted
UK players only - 18+. New Players Only. Min £10 qualifying bets stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply. BeGambleAware
Pros
  • 24/7 live chat
  • Attractive website
  • Live chat is friendly and quick
  • Reasonable withdrawal time
Cons
  • No telephone number or Email contacts listed
  • Fees for withdrawing
#ad / 18+. Only UK bettors qualify for this welcome offer. A qualifying bet of no less than £25 must be made to claim this bonus. Qualifying bets cannot be cashed out early or placed In-Play. You must claim these Free bets and spins within 28 days of opening an account and to claim these bonuses, you must have verified your account with Proof of ID and address. Full T&C's apply. www.begambleaware.org
Pros
  • Wide range of markets
  • Financial spread betting option
  • Mobile app for Android and iOS
Cons
  • Support is not available 24/7
  • Limited promotions
#ad / 18+. New reg only. Claim by placing a min deposit £10 via "My Offers" page within 30 days. Skrill/Neteller deposits excl. 7 days to stake max £10 in-play. Max. extra winnings £100. Full T&Cs Apply. www.begambleaware.org
Pros
  • Extensive sports betting options
  • Live betting and streaming
  • Mobile app available
Cons
  • Limited promotional offers
#ad / 18+. New customers only. Sign up using the promo code ‘bet10get10’ and make a minimum deposit of £10. Place a minimum £10 bet on any selection with minimum odds of evens (2) and receive a £10 Free Bet The promotional period starts on 00:01 18/08/2023 and runs until 23:59 05/01/2024. Customers must be residents of the UK/IE. Full T&Cs apply. www.begambleaware.org
Pros
  • Simple and easy sign up process
  • Attractive and intuitive layout
  • Great casino options
Cons
  • Few deposit methods
  • No live streaming
  • Few live sports
#ad / 18+ / Full T&Cs apply. www.begambleaware.org
Pros
  • Live chat available 24/7
  • No fees on deposits or withdrawals
  • Family-owned company
Cons
  • No telephone number for support
  • Few deposit/withdrawal methods
UK players only - 18+ - BeGambleAware
Pros
  • Great looking website
  • Good mobile app
  • Casino and live casino facilities
Cons
  • Limited payment methods
  • No promotions or welcome offer
  • No live chat function
#ad / 18+ DEPOSIT AND PLACE A £10 TREBLE OR MORE / MIN ODDS 1/3 (1.33) PER SELECTION. £10 FREEBET / VALID 7 DAYS. Full T&Cs apply. www.begambleaware.org
Pros
  • Easy registration process
  • Many deposit options
  • Expansive sports betting possibilities
  • Generous boosted odds on NetBet boosts
Cons
  • No live streaming
  • Support not available 24/7
  • No mobile app
#ad / 18+ / Full T&Cs apply. www.begambleaware.org
Pros
  • The website is easy to use
  • Quick registration
  • Lots of payment options
Cons
  • Long withdrawal time
  • No casino
  • No live chat
#ad / 18+ / Full T&Cs apply. www.begambleaware.org
Pros
  • The сustomer support team operates round-the-clock via email
  • There are numerous games, including several different live dealer options
  • Many payment methodsaccepted
Cons
  • No live streaming
  • No dedicated mobile application
#ad - T&Cs apply. New cust only. Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 Free Bets: 1 x £10 Horse Racing, 1 x £10 Free Bet Builder and 1 x £10 Football. 7 day expiry. Stake not returned. 18+ BeGambleAware.org.
Pros
  • Enormous selection of games
  • Very helpful Live chat available 24/7
  • Customer service is easy to reach
  • No fees for deposits or withdrawals
Cons
  • Withdrawal time is long
  • Not many live streams
#ad / 18+ / Full T&Cs apply. www.begambleaware.org
Pros
  • Competitive odds
  • Good Esports coverage, including many popular games
  • Exclusive “Pools Games” for a unique gambling experience
Cons
  • No live streaming
  • Limited payment options
#ad / 18+. Available from 01/03/2024. Min. 10p bet at min. odds of 2.0 on any sports market. Must link DAZN & DAZN Bet accounts. One free bet per customer. Credited within 48 hours & valid for 6 months, stake not returned. UK only & excl. Northern Ireland. Full T&Cs apply. Begambleaware.org
Pros
  • Many “boosted” odds
  • Wide range of markets
  • Live streaming available
  • Well researched statistics center
Cons
  • Limited existing user promotions
#ad / 18+. New players only - Free bet - one time stakeof £10, min odds of 1.5, stake not returned. 1x wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion £200. Valid for 7 days from issue. Withdrawal requests void all active / pending bonuses. Excluded Skrill and Neteller deposits. Full T&Cs apply. www.begambleaware.org
Pros
  • Excellent sports coverage
  • Great user interface for easy navigation
  • Multiple payment options for deposit and withdrawal
  • Mobile compatible layout
Cons
  • No live streaming option
  • No mobile app available
#ad / 18+. New Customer Only. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Please gamble responsibly. Full T&Cs apply. begambleaware.org
Pros
  • Live chat to customer support, 24/7
  • Many sports to bet on, including horse racing
  • Multiple casino games and live Casino options
Cons
  • Website looks cramped
  • Not many payment options
  • No live streaming available
#ad / 18+. New bettors only. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 1X wagering requirement for the winnings. Wager from your real balance first. The wager is calculated on bonus bets only. Max conversion: £200. Valid for 7 days from issue. A withdrawal request voids all active/pending bonuses. Excludes Skrill deposits. Full T&Cs apply. www.begambleaware.org
Pros
  • There are many promotions for new and existing customers
  • Great range of In-Play betting options
  • Mobile-optimised software ensures an intuitive betting experience on the go
Cons
  • No live streaming available
  • Slightly outdated interface
#ad / 18+. New players only. Minimum £/$/€10 qualifying bets, stake not returned. Free bet - one-time stake of £/$/€10, minimum odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £/$/€200. Valid for 7 days from issue. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full T&Cs apply. www.begambleaware.org
Pros
  • Unique casino games
  • Wide range of sports
  • Attractive user interface
  • Good range of deposit methods
Cons
  • No live streaming on live sports
  • Poor customer support
#ad / 18+. Only available to new, verified customers residing in the UK. Place a first ever sports bet (£10 min. stake; single bets only; min. odds 1.4). Get 2x£5 in free sports bets, £10 in bonus money at Casino and 20 free spins (£0.10 per spin) on eligible NetEnt Slots. Payment method restrictions apply. T&Cs apply.18+. Please gamble responsibly. Full T&Cs apply. www.begambleaware.org
Pros
  • Highly organised sports betting section
  • Fast deposit and withdrawal processes
  • 100,000+ pre-match and In-Play betting options
Cons
  • No mobile app is available
  • No free phone number
#ad / 18+. New Players Only. Min £20 qualifying bets. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full T&Cs apply. www.begambleaware.org
Pros
  • Many great betting features
  • Extensive Esports coverage
  • Excellent range of sports to bet on, from popular sports to regional favourites
  • Compatible with all modern iOS and Android smartphones
  • Generous welcome offer to kickstart the betting journey
Cons
  • No live streaming is available
  • No mobile app is available
#ad / 18+. Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. Full T&Cs apply. www.begambleaware.org
Pros
  • Many sports to bet on
  • Live betting and live casino
  • Variety of payment options
Cons
  • Potentially long withdrawal time
  • No Live streaming
#ad / 18+. New Customers only. UK debit cards only. Certain bet types excluded. Qualiifying bets must be placed within 30 days of account opening. Free bets valid for 7 days, stake not returned. Full T&Cs apply. www.begambleaware.org
Pros
  • Good odds across the board
  • Attractive bonuses and promotions
  • Virtuals and Esports betting available
Cons
  • Limited banking options
  • No Live chat support
  • No contact phone number
#ad / 18+. New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full T&Cs apply. www.begambleaware.org
Pros
  • Many payment methods
  • Well designed website
  • The help centre is very useful
Cons
  • Chat support is often busy and may take time to get back to you
  • There are fees for withdrawals and slow withdrawal times
#ad / 18+. Full T&Cs apply. www.begambleaware.org
Pros
  • Support team is helpful and personable
  • No fees on deposits or withdrawals
  • Fast deposit and withdrawal time
  • Many support options
Cons
  • Support is not available 24/7
  • App not available on Apple App Store
#ad / 18+. Full T&Cs apply. www.begambleaware.org
Pros
  • Plenty of deposit methods
  • Interesting bonuses for new and existing customers
  • 24/7 customer support
Cons
  • No downloadable mobile app
#ad / 18+. New Players Only. Min £15 qualifying bets, stake not returned. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full terms apply. www.begambleaware.org
Pros
  • Range of promotions
  • Customer support available 24/7
  • Wide range of markets
  • ln Play betting
Cons
  • Limited live options
  • No live streaming available
  • No mobile app
New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £20, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 days from receipt. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply
Pros
  • Wide variety of sports
  • Great casino and live casino options
  • Live betting and streaming available
Cons
  • Website can be slow
  • Frustratingly long loading times
UK players only - 18+ - BeGambleAware
Pros
  • A total of 22 betting markets
  • The website has an attractive layout
  • Many bonuses for existing customers
  • Secure betting platform
Cons
  • No Live betting
  • No Live chat tool
UK players only - 18+ - BeGambleAware
Pros
  • 24/7 live chat with intelligent bots and friendly humans
  • No fees on deposits or withdrawals
  • Reasonable withdrawal time
  • Website is smooth and intuitive
Cons
  • No telephone number is listed
  • Few payment methods
UK players only - 18+ - BeGambleAware
Pros
  • 24/7 live chat
  • No fees on deposits or withdrawals
  • Live streaming available
  • Quick withdrawal times
Cons
  • No telephone support numbers
  • Not many payment methods
UK players only - 18+ - BeGambleAware
Pros
  • Loads of bonuses and promotions for existing customers
  • Enhanced Odds and unique betting markets
  • “Specials” markets Specialists
  • Online winnings can be withdrawn as cash
Cons
  • Focused on UK betting (Football and Horses)
  • High chance of your account being limited
  • Strict account verification
UK players only - 18+ - BeGambleAware
Pros
  • Multiple deposit and withdrawal methods
  • Supports live betting
  • Wide range of betting markets
Cons
  • You cannot deposit more than £2,000
  • No telephone contact
UK players only - 18+ - BeGambleAware
Pros
  • Extensive sports collection
  • Full and partial Cash Out options
  • Sleek user interface for quick navigation
  • A lot of live betting markets
Cons
  • Lack of a mobile app
  • No live streaming option
UK players only - 18+ - BeGambleAware
Pros
  • 24/7 customer service
  • Many existing user bonuses
  • Wide selection of deposit options
Cons
  • No dedicated mobile app
UK players only - 18+ - BeGambleAware
Pros
  • Excellent sports coverage
  • Secure payment options
  • Good commission rate
  • Impressive odds available on sports
Cons
  • The live chat support is not available 24/7
  • The website looks overcrowded
  • Limited promotion offers
UK players only - 18+ - BeGambleAware
Pros
  • Great In play betting product
  • Coral Connect card means instant cash withdrawals
  • Packed with Horse racing offers and promotions
Cons
  • Strict account verification
  • Odds are competitive but rarely the best
UK players only - 18+ - BeGambleAware
Pros
  • Esports betting specialists
  • Support available 24/7
  • Zero charges on deposits and withdrawals
  • The best bookmaker for Scottish residents
Cons
  • Does not offer live streaming
  • Offers few banking options
UK players only - 18+ - BeGambleAware
Pros
  • Fantastic range of Free bet bonuses in the business.
  • Best Odds Guaranteed on all UK horse racers.
  • Loyalty club offering Free Bets and Free Spins each week.
  • Offers Live streaming on their app.
Cons
  • Limited payment options.
  • Long Verification Process.
  • No high street presence.
UK players only - 18+ - BeGambleAware
Pros
  • Well known, reputable high street brand.
  • Great range of promotions including free to enter offers.
  • Create your own bespoke bets with Ladbrokes’ #GetAPrice feature.
Cons
  • Ladbrokes can be quick to limit the wagering ability of winning players.
UK players only - 18+ - BeGambleAware
Pros
  • Betfair has a strong competitive position, allowing bettors to place wagers both with the bookmaker and among themselves on the exchange.
  • Many events are live streamed
  • Bet at some of the odds matched with other players.
Cons
  • When someone wins more than £250,000 in lifetime winnings, betfair implements premium fees, increasing its commission from 5% to 60%.
  • It can be challenging for bettors to choose where to place their bets because of the market's size.
UK players only - 18+ - BeGambleAware
Pros
  • A good range of games and sports
  • The simple and quick sign-up process
  • Dedicated to helping customers gamble safely
Cons
  • Inability to place bets or deposit until KYC checks are complete
  • No live chat or phone support
UK players only - 18+ - BeGambleAware
Pros
  • Sleek mobile application
  • Has a virtual sports section
Cons
  • Limited payment methods
  • Does not support live streaming
UK players only - 18+ - BeGambleAware
Pros
  • Mobile app available for iOS and Android users
  • Quick registration process
  • Quick access to sports betting on the homepage
Cons
  • Email support only
  • Limited payment methods available
UK players only - 18+ - BeGambleAware
Pros
  • User-friendly website layout
  • Quick registration
  • Wide variety of betting markets
Cons
  • Few payment options
  • No Live streaming
  • No support telephone number
UK players only - 18+ - BeGambleAware
Pros
  • No fees on deposits or withdrawals
  • Reasonable withdrawal time
  • Dedicated mobile app
Cons
  • No telephone number for customer support
  • No live streaming
UK players only - 18+ - BeGambleAware
Pros
  • Range of new and existing user bonuses
  • Esports Mini Site
  • Fast-loading site
  • Comprehensive help section
Cons
  • No mobile app for Android
  • No live streaming
UK players only - 18+ - BeGambleAware
Pros
  • Lots of attractive promotions
  • Competitive odds for horse and dog racing
  • No minimum withdrawal amount
Cons
  • Outdated interface
  • No live streaming
UK players only - 18+ - BeGambleAware
Pros
  • The website is laid out clearly
  • Wide variety sports to bet on
  • Customer service is quick to respond to emails
Cons
  • No telephone number is listed
  • Payments are charged in $s
UK players only - 18+ - BeGambleAware
Pros
  • Dedicated App
  • Wide selection of betting markets
  • Helpful customer support
Cons
  • No live chat for customer care enquiries
  • No new customer offer at the time of writing
UK players only - 18+ - BeGambleAware
Pros
  • Wide range of Esports markets
  • Does not charge fees on transactions
Cons
  • Lacks a live streaming feature
  • No 24/7 customer support
UK players only - 18+ - BeGambleAware
Pros
  • Has a virtual sports section
  • No fees for deposits and withdrawals
  • Has a dedicated app
Cons
  • Customer support is not 24/7
  • Limited payment options
UK players only - 18+ - BeGambleAware
Pros
  • The website is easy to use
  • Live betting available
  • Wide range of markets
Cons
  • No live chat
  • Profile verification can take a long time
  • Withdrawal time is potentially long
UK players only - 18+ - BeGambleAware
Pros
  • Many sports options
  • Offer bettors a cash-out feature
  • Good betting coverage that includes multiple betting options
Cons
  • No mobile app
  • Outdated website design
UK players only - 18+ - BeGambleAware
Pros
  • Allows customers to bet on Esports
  • Bettors can deposit and withdraw using E-wallets
  • Offers live casino games
Cons
  • No Live streaming feature
  • No mobile app is available
UK players only - 18+ - BeGambleAware
Pros
  • 24/7 live chat
  • Live streaming and In-Play betting
  • Well laid out sportsbook
  • Variety of payment options
Cons
  • No telephone number or email listed
  • No welcome offer
  • Potentially long withdrawal time
UK players only - 18+ - BeGambleAware
Pros
  • Vast sports betting markets and numerous games
  • Customer support available via email and instant messaging 7 days a week
  • Bonuses for new and existing punters
Cons
  • Customer care team unavailable via telephone
  • Bonuses, promotions, and competitions may be cancelled at any time
UK players only - 18+ - BeGambleAware
Pros
  • Quick registration procedure
  • Extensive betting markets
  • Responsive, knowledgeable, live chat support
Cons
  • No live streaming
  • Live chat is not available 24/7
UK players only - 18+ - BeGambleAware
Pros
  • Intuitive website design
  • Live streaming available
  • Reasonable withdrawal times
Cons
  • No telephone number for support
  • No live chat
  • Few deposit/withdrawal methods
UK players only - 18+ - BeGambleAware
Pros
  • Live streaming options available
  • 24/7 live chat support
  • No deposit and withdrawal fees
Cons
  • Few live betting markets
  • No promotions
Pros
  • User interfact is attractive and easy to navigate
  • Good promotions for new customers
  • Up and coming business
  • Decent range of markets
  • Great range of sports
Cons
  • Poor in play betting
  • No live streaming
  • Live chat doesnt work
UK players only - 18+ - BeGambleAware
Pros
  • Many Live betting options
  • Has a betting blog for gambling insights
  • Spread betting is also an option
Cons
  • Does not offer Esports betting
  • Lacks a live streaming feature
UK players only - 18+ - BeGambleAware
Pros
  • Supports live betting
  • No fees for deposits and withdrawals
  • Offers betting on Esports
Cons
  • No bookmaker’s mobile apps
  • No contact number
UK players only - 18+ - BeGambleAware
Pros
  • Multiple live sports betting options
  • Quick and easy registration process
  • Responsive customer support agents
  • Many payment methods available
Cons
  • No live streaming
  • No telephone contact number
UK players only - 18+ - BeGambleAware
Pros
  • The website is easy to use
  • Live betting
  • Great customer service
  • Quick withdrawal time
Cons
  • No casino/ live casino
  • No Live streaming
  • Few payment methods
  • No new customer offer
UK players only - 18+ - BeGambleAware
Pros
  • Permits live betting
  • Does not charge transaction fees
  • Allows betting on Esports
Cons
  • Lacks a live streaming feature
  • No live chat
UK players only - 18+ - BeGambleAware
Pros
  • Good welcome offer
  • Competitive odds on most sports
  • Live betting available
  • Live streaming available
Cons
  • Few payment methods available
UK players only - 18+ - BeGambleAware
Pros
  • Fantastic range of sports odds
  • Live streaming
  • 24/7 live chat
Cons
  • Limited payment options
  • Lack of value in general sports odds
UK players only - 18+ - BeGambleAware
Pros
  • Great range of sports and events
  • Live chat 24/7
  • Range of promotions
Cons
  • Clumsy and confusing website
UK players only - 18+ - BeGambleAware
Pros
  • Good sports odds
  • Attractive desktop site
  • Good range of sports and events
Cons
  • Live chat function hit and miss
These places are paid by the bookies

Bookmakers rating

In order to choose a bookmaker's office there are a few basic criteria you must first follow, which is guided by the data and ratings that we collect on every bookmaker. The user gains convenient opportunities to compare data for each bookmaker. The rating system is based solely on objective information by using either an open calculation formula or an expert assessment from our specialists.

Not
for sale

Legalbet ratings are compiled from a mixture of data analysis combined with our experts independent judgment using empirical experience.

You cannot buy a position in these ratings.

User rating

A rating of top Bookmakers based on the experiences and opinions of Legalbet users
Full rating
Not
for sale

Legalbet ratings are compiled from a mixture of data analysis combined with our experts independent judgment using empirical experience.

You cannot buy a position in these ratings.

Rating by odds

A rating of top UK bookmakers based on the margin size calculated from real odds offered on real events
3.37
Bet
3.39
Bet
3.43
Full rating
Not
for sale

Legalbet ratings are compiled from a mixture of data analysis combined with our experts independent judgment using empirical experience.

You cannot buy a position in these ratings.

Rating by lines

The ratings here are based on the variety of betting lines and the available choices for UK punters
Full rating
Not
for sale

Legalbet ratings are compiled from a mixture of data analysis combined with our experts independent judgment using empirical experience.

You cannot buy a position in these ratings.

Rating on In-Play Betting

Ranking from bookmakers concerning In-play betting, including the options of bets available
Full rating
Not
for sale

Legalbet ratings are compiled from a mixture of data analysis combined with our experts independent judgment using empirical experience.

You cannot buy a position in these ratings.

E-Sports

Bookmaker ratings for Esports betting on CS:GO, Dota 2 and other esports disciplines
Full rating
Sponsored

The "Sponsored" icon means that the position of the bookmaker in this list is determined on a commercial basis.

The ratings on Legalbet are compiled as honestly and objectively as possible, so we indicate "Not for sale" on them to make it clear which are based on merit.

Bookmakers with bonuses

The best welcome bonuses and free bets for new players from UK bookmakers
Full rating
Sponsored

The "Sponsored" icon means that the position of the bookmaker in this list is determined on a commercial basis.

The ratings on Legalbet are compiled as honestly and objectively as possible, so we indicate "Not for sale" on them to make it clear which are based on merit.

On mobile

Here you can find out which bookmakers have mobile apps on IOS and Android devices
Full rating

Best 10 Betting Sites For 2024

Ten of the top betting sites for 2024  (as decided by the Legalbet.uk team) are listed in the table below:

Bookmaker

Bonus amount

Key Terms

Copy Bet




Bet365



Betfred



10bet




Star Sports



All British Casino



mr.play



Boylesports



#1 Bookmaker - Skybet

UK players only - 18+ - BeGambleAware

Sky Bet are a British-based gambling company, just one of the brands owned by the enormous Flutter Entertainment Group. They have a reputation for being one of the best betting sites in the UK, and that is why tens if not hundreds of thousands of punters place their bets here. They have it all, excellent odds, the best existing user bonuses in the business, bet boosts, Live streaming and great In play betting, a dedicated mobile app… what more could you want?

Pros: 

✅ Loyalty scheme offering Free bets or Free spins if you wager £25 each week

✅ Superb CASHBACK offers if your horse fails to win but places

✅ No expiry on Free bets

✅ Huge amount of tremendous value bet boosts

#2 Bookmaker - Betfred

#ad / 18+. New customers only. Register (excl. 13/04/24) with WELCOME50. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get Free Bets: £20 In-Play, £20 Acca & 50 x £0.20 (£10) Free Spins on Fishin’ Frenzy within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply. www.begambleaware.org


With over 50 years of history in the business BetFred is one of the oldest bookmakers in the UK. They are a high street brand and as you would expect the online betting site is nothing but quality. It boasts a huge range of features, a massive number of sports covered, a large number of markets for every event and an incredible amount of promotions. The promotions page details all the Free bets on offer and it is worth looking at every day to see what new offer has turned up.

Pros: 

✅ Double Delight and Hat Trick Heaven First Goal Scorer Offer

✅ Best Odds Guaranteed on all UK and Irish Horse Races

✅ If you want a bet not listed you can #pickyourpunt and request odds for it via Twitter

✅ Extra Place and Refund if second offers every day on selected races

#3 Bookmaker - Betfair

UK players only - 18+ - BeGambleAware


Betfair revolutionised the UK gambling industry at the turn of the century when they launched their betting exchange to the UK public. The ability to lay bets (bet that a horse, or a football team, or anything at all WON'T win!), as well as back bets (bet that something WILL win), changed betting forever. Alongside the exchange the Betfair sportsbook provides some of the best existing user promotions which ensure that plenty of your bets get a boost! The Betfair betting site also has a Casino, Live Casino, and Poker site all linked by the same betting account. The mobile app can be downloaded to both Android and iOS devices and has carried over all your favourite features from the website, allowing you to pick up tips, watch live streaming, and cash-out bets if you want to as well.

Pros: 

✅ Massive £100 of Free bets as a sign-up bonus

✅ The best betting odds available (on average)

✅ Acca Edge refunds losing 4 fold bets if one leg lets you down

✅ Full online gambling package

Best UK Bookmakers 2024 by Category

Bookmaker

Category

SkyBet

Best Overall Betting Site

21LuckyBet

Best New Betting Site

Geoff Banks

Best Horse Racing Betting Site

Ladbrokes

Best Cash Out Betting Site

Betfair Exchange

Best In play Betting Site

Unibet

Best Live Streaming Betting Site

Bet365

Best Welcome Bonus

BetFred

Best Existing User Offer Betting Site

Paddy Power

Best Betting App

How Do We Rank the UK’s Best Betting Sites?

When we rank the best betting sites there are a lot of things to consider. Each is an important piece of the picture and how important will vary from person to person. We list below what we take into account and why.

Odds

Essentially this is the only thing that matters if you are betting to try to make money. No matter what, unless you are betting on value (Odds greater than the probability of it happening) you will never be able to do it in the long run. Even if you are not taking it so seriously and you are just betting for fun, to make games a bit more exciting when you watch them perhaps, the odds should still be of interest because better odds will at least help you to lose more slowly.

Variety of Markets

A factor that should concern everyone is the quantity and range of betting markets that a bookmaker provides to its customers. There is three elements to consider here:

  1. Number of Sports: Some bookmakers may have only a dozen or so sports priced up and available for betting. It is pretty much unheard of for a betting site not to take bets on football or horse racing but if you want to bet on a mid-tier sport such as American football (NFL), it is not a certainty that every bookmaker will have this available and obviously if somewhere does not have a wide range this is a negative. There are then sites which go the extra mile and have truly vast numbers of sports to bet on including Wind Surfing, Nascar and Chess to name a few. A betting site that takes bets on everything you want no matter how obscure it may be is what will help that site be the best.

  2. Once you have found a bookmaker that offers odds on the sport you are interested it, the depth of coverage is what becomes important now. For example, as mentioned it is realistic to think that every site is going to have football to bet on, but how many leagues in how many countries can you bet? Some bookmakers might only have the major European football leagues, rather than those from far flung places such as the Asian or African leagues. If you were only interested in UK football betting anyway what will still be a factor is how many leagues they cover, do they go down to the foundations of the football pyramid and display non-league games to bet on? Do they price up Under 23 games? Women's games? The best betting sites will. 

  3. Finally assuming you have found your desired sport and located the specific game or match to bet on, once you open it up the last question is “how many markets are there to choose from”? Some sites will only offer the basics for a game, who will win obviously, depending on the sport you will probably get some over/under goals or points markets, who will score first, perhaps some handicap markets, but maybe not much beyond that. The best betting sites will have literally hundreds of bets to choose from, looking at the full time result and also the half time result, they will price up a large range of over/under bets not just for goals but in football for cards and corners too. They will have player proposition bets for you, and as IF all that is not enough, more and more common these days is the ability of players to interact with the bookmakers via social media and some allow you to request your very own unique markets if what you want is not there.

Welcome Bonus

Although it only matters once, it is still true that if you are going to go to the trouble of joining a new bookmaker, you want to get the best reward possible for doing so. Some bookmakers have no Welcome bonus for joining whereas others might be giving away up to £100 worth of Free bets. Clearly a site offering new users closer to £100 than to £0 is a better site than one offering nearer to £0 than £100 if everything else remains equal.

Promotions for Existing Users

Much more important than the Welcome bonus in our opinion, and one of the most important things to consider when trying to rank the best bookmakers is looking at what promotions they offer to existing users day in and day out. The reason for this is simple, any Free bet offer or bonus promotion is either increasing your odds or increasing the chances of you not losing. Both of these things are raising the value of your bet, and as we spoke about earlier value is the main function of whether you win or lose in the long run.

Different bookmakers will have different Free bet offers Emailed to customers randomly and these are hard to quantify because they come and go but some common promotions to look for which are there all the time are:

  • Best Odds Guaranteed Horse racing bets
  • 2 Up Winner Football bets

  • Acca Insurance

  • Extra Places for selected Horse races

  • Refunds if 2nd or 3rd for selected Horse races

  • Run for your money and first past the post

Variety of Payment Methods

One of the golden rules when gambling online is to do it your way. Using a dedicated betting bankroll is a good way to ringfence your funds and help prevent you from tilting and losing more than you can afford to lose. If a bookmaker has a large range of payment methods you can use an E-wallet to do this, maybe PayPal or Neteller, or more recently ApplePay is growing in popularity. The best betting sites will rank more highly if they accept more than just the standard debit card option (which someone may be uninclined to use if it mixes there day to day finances).

Speed of Withdrawal

We know the feeling, you have had a nice win, and now you want to enjoy the money! There is nothing worse than waiting for days (even weeks!) on end for your bookmaker withdrawal to hit your account. The delays could be due to excessive KYC requests or just a lethargic payments department, but whatever the reason, the best betting sites will pay you quickly, usually on the same day. When we look to rate a bookmaker who takes longer than a day to make a withdrawal payment they would be marked down for this.

In-Play Betting

Long gone are the days when it was common to place some bets on upcoming events and then that was the end of it, there was nothing else to do but wait for the final scores to come in. Nowadays it is incredibly common for people to bet on games that have already started known as “In play” betting. 

Why is this? Sometimes this is done because certain people believe you have a better idea of how a team will play if you watch them for the first ten minutes, you can make a more informed bet. Sometimes it is done to place mini bets that settle very quickly, for example will a team score in the next five minutes, which can certainly add to the short term excitement. The most common thing people do In play though is deciding to Cash out bets before they reach their natural conclusion. Bookmakers who have a large range of In play betting options, dynamic statistics and graphics or even live streaming of the match, good odds and quick bet acceptance, and a Cash out feature (with partial Cash out you control) are going to be ranked very highly.

Live Streaming 

As we just mentioned briefly above the live streaming options provided by bookmakers help us in ranking who are the best. The majority, but not all, sites will have horse racing streaming but we will rank more highly those who allow you to watch the race without having to bet on it. Some bookies JUST have horse racing but the better ones will allow you to watch a large range of sports live to help with your In play betting or just for you to watch for fun. Some sites even have football streams so you can watch games live but unfortunately, due to licensing restrictions, it is not UK Premier League games.

Mobile Experience

As we have touched upon with In play betting and Live streaming, although they are not exclusively activities to be done on your mobile phone they are likely to be. Being able to bet on the go, from anywhere and at any time is what the best betting sites provide, and doing so via a dedicated mobile app is what we are looking for. Having a good mobile betting experience with easy to navigate layouts, information well presented, all the features of the desktop site transferred over and a smooth deposit and withdrawal process will make a betting site rank highly.

Customer Support

You hope that you will never need them, and you can argue that to be one of the best betting sites then you will never need them, but sooner or later it is almost inevitable that you will cross paths with a bookmakers customer service team. It may be that you have a query with a betting market, with a promotional bonus, or with a withdrawal. Whatever the reason being able to get hold of a human, and a human who knows what they are talking about is what the best betting sites have and what we rate highly. There is nothing worse than going on live chat and having to fight your way through an AI bot that can not help you at all for several minutes. Any bookmaker who goes straight to a real agent gets a thumbs up.

Licence &  Industry Reputation

All bookmakers will have to have a valid UK licence to make it onto our website and reviewed bookmakers list so that is a given for them all. We will consider to a degree their heritage, how long they have been operating and what their reputation is like. It is not the be all and end all, because things change, but if somewhere is known for being sub standard in the past, alarm bells will be ringing.

Best New Online Bookmakers for 2024

As time marches on new betting sites are always appearing on the scene. They all aim to bring something new, different, and exciting along with them and sometimes they succeed, but more often than not they don’t. Some of the newest betting sites on the UK betting market that have a UKGC licence we list below:

Bookmaker

Founded (UK)

Star Feature

Welcome Bonus

LiveScoreBet

2019

Live Betting

£20 of Free bets

SBK

2019

Great Odds

£30 of Free bets

HollywoodBet

2019

30 Sports to bet on

£20 of Free bets

FansBet

2017

Charities benefit

£10 Free bet

Rhino

2021

Best Odds Guaranteed

N/A

JeffBet

2022

Esports specialists

£30 Free bet

LuckLand

2022

77% Acca boost

£15 Free bet

HighBet

2021

Huge number of markets

£15 Free bet

Top Ranked New Betting Site - 21LuckyBet

#ad / 18+. New Players Only | Min £20 qualifying bets stake not returned | Free bet – one-time stake of £40, min odds 1.5, stake not returned | 1X wager the winnings | Wager from real balance first | Wager calculated on bonus bets only | Max conversion: £200 | Valid for 7 Days | Withdrawal requests void all active/pending bonuses | Excluded Skrill and Neteller deposits. Full T&Cs apply. www.begambleaware.org

21LuckyBet is an exceptional online gaming platform that offers a diverse range of casino games and sports betting options. The user interface is sleek, intuitive, and easy to navigate, making it perfect for both seasoned gamblers and newcomers alike. The site's sportsbook also offers competitive odds and a wide range of betting markets, making it a top choice for sports enthusiasts. Customer support is available via live chat 24/7 and they are responsive and knowledgeable.

2nd Placed New Betting Site - LiveScore Bet

UK players only - 18+ - BeGambleAware

As the name suggests they are the new branch of the livescore group, evidently not content with promoting other bookies they decided to capture some of that market for themselves. Using the same software as the Virgin group they have an incredibly generous range of existing user promotions including several Free to enter games offering real cash prizes.

Third Best New Betting Site - SBK

#ad / 18+. Use code COMMFREE to trade with 0% commission for 60 days. New UK, IE & Malta users only. Min. £10/€10 first deposit only using Debit Card or Instant Banking. Full T&Cs apply. www.begambleaware.org

SBK is the sportsbook betting app brought to you by the betting exchange Smarkets.com. You can use the same account to log into both versions of the site (Exchange and Sportsbook) but you can only access the SBK sportsbook via your smartphone after downloading the app. This is something well worth doing as SBK brings you the odds of a betting exchange with the simplicity of a sportsbook!

Football Betting Sites

The most popular betting sport in the UK, in terms of the number of people who place a bet on it each week, is football. Football is also the most popular betting sport in the whole world. The rapid growth in the popularity of The Premier League, propelling it into being a truly global brand, has gone hand in hand with a rise in gambling on the outcomes. Today 8 of the 20 football clubs competing have shirts sponsored by a gambling firm. If you are going to be betting online there is a massive probability that you will bet on football sooner or later so lets look at how we decide what makes a good football betting site and who we have chosen as the best ones.

  • Countries covered - The best football betting sites will bring you matches from all around the globe. You can place wagers on the first division games of countries you may not have known existed. For the majority of people who just want to bet on The Premier League, the FA Cup, and perhaps the odd England International this may not be so important but to some people for whatever reason it might be and that is why it is important.

  • League Depth - Once you have found the right country the next thing to worry about is whether or not your game is priced up and available to bet on. In the UK we have the main football pyramid comprising… The Premier League, The Championship, League 1, and League 2. There is then the non-league football, the top of which is confusingly called the National League! It then breaks down into geographic areas North and South before breaking down again to regional sub-leagues. Whilst virtually all bookmakers will cover the top four leagues, only some go further down the system, and the best will go down up to 7 rungs, useful if you want to bet on Mickleover FC - Lancaster City.

  • Markets - Once you have found your game what can you bet on? Obviously who will win the game, the correct score, how many goals will be scored, who will score first, these are all par for the course. The best football betting sites will have a huge amount of player proposition bets, in depth Asian Handicap markets, corners and cards markets, as well as the ability to request your own bets via Social media if there is something they have missed.

  • Odds - Football odds are probably the most competitive since punters are likely to be easily swayed from one site to the next in order to place their bet. You will find that more often than not it is the price of the favourite to win which is advertised and price matched, which is fine. The best betting sites though will be able to compete across the board, having low margins on the lesser markets and offer value on the long shot bets as well.

  • Promotions - The thing which can provide you with value when you bet other than odds is the promotional bonuses that may be running. Some bookmakers pay out as a winner if your team goes 2 goals ahead at any stage, and for anyone who has watched your team throw away a 2 or even 3 goal lead before will see the value in that. Other sites pay out as a winner if your chosen team scores in the first five minutes, never mind what happens in the rest of the match. You can get other bookmakers who will pay out on the scoreline as the clock ticks past 90 mins, AS WELL as the actual result, which means if your team are defending a 1-0 lead you can relax in injury time, and still celebrate a win even if the other team get a 90+4 minute equaliser. There is a huge number of possible offers and promotions which come and go all the time but the best football betting sites will have at least one of those mentioned, and we are sure you can picture scenarios when they would have come in handy.

  • Mobile exp - In 2024 it is more than likely that you will be betting on your mobile, at least some of the time. The ease of doing so, how you can navigate to the markets you want, select the bets that are right for you, potentially bet “In play” and get live stats and data, are all what the best football bookmakers will be thinking about when they develop their products. There is even live streaming of certain football games, but unfortunately this will not apply to the Premier League. Other competitions are available though from around Europe, you can watch certain UK cup competitions, and also some England Internationals.

Top Ranked Bookmaker for Football  - Betfair

UK players only - 18+ - BeGambleAware

The Betfair exchange has one of the largest number of markets to bet on, we mean not just who will score first but will they score twice or get a Hat Trick as well, you do not even have to bet on them to score you can bet on them just to have a shot on target, or 2 shots… the list goes on and on. Whilst other bookmakers may also have a large number of markets what sets the Betfair exchange apart is the quality of the odds available on the bets. Being an exchange if the odds are not what you want you can always submit the bet at the level you are prepared to bet and see if someone else matches it later. 

Furthermore as well as the odds it is the flexibility and control an exchange gives you, being able to back selections and lay others (bet it WON'T happen), you can combine liabilities to make your money go further and you can trade and hedge your bets In play giving total control of what is going on with your betting position.

Pros: 

✅ Massive £100 of Free bets as a sign-up bonus

✅ The best betting odds available (on average)

✅ Acca Edge refunds losing 4 fold bets if one leg lets you down

✅ Full online gambling package

Horse Racing Betting Sites

When it comes to selecting the best horse racing betting sites we delve deep, looking at the obvious criteria of course but we also look at the more nuanced details to see who really is the best. Below we describe some of the things we asses

  • Races Covered - It is obviously vitally important to be able to bet on every horse race which you would like to. Every UK bookmaker that we have ever come across cover all UK and Irish races so that is not an issue. What we do look for though is how many foreign races are covered, is it just the major races like the French “Prix de l'Arc de Triomphe”, the Australian Melbourne Cup, and the American Kentucky Derby or do they also look at races in Germany, South Africa, and Japan?  

  • Good Odds - Having good odds is obviously essential if a site is going to be competing for a position on our best horse racing betting sites list. We check not just the odds for the favourites but also what the odds are like on the outsiders, and if they offer any special markets whether they are value or just there for the novelty.

  • Live Streaming - It is not unusual for a UK bookmaker to provide live streaming of the races so you can watch along. We look at what the qualifying criteria are, do you need to have an active account? Do you have to have placed a bet on the race? Or can you just log in and watch? The best horse racing betting sites will have the most liberal conditions.

  • Pre Race stats and info - It is imperative to do your research when betting on horse racing and we like it when bookmakers give us a helping hand. Some bookmakers just give a race card with limited info like who the jockey is, what the draw is and what the current odds are. On the other hand some bookmakers provide high quality content such as interviews with the jockeys, and comments from industry figures on their thoughts on the upcoming races. All of this information can potentially provide another string to your bow.

  • Extra Place Races - There are always a standard number of places paid by bookmakers when horses finish in the first positions and exactly how many depends on how big the field is. Some bookmakers have taken it upon themselves to select certain races (the most common example is The Grand National) and boost the number of finishing positions they pay out on. There is no official system to how many places they boost it is entirely up to them, but if you ever see one bookmaker paying out 4 places and the others all just 3, then you know where to place your Each Way bet on that race!

  • Refund Offers - UK betting sites are more and more frequently offering refunds to customers who lose but it is in a certain way. These can range from because your horse loses all chance at the start of a race through to being beaten at the end by just a short head! Then there is everything you can think of in between. These offers come and go and are often only for feature races but the best betting sites are the ones that have at least one type of “refund if” bet.

  • Large range of markets - Obviously you will want the option of betting on who will win, and then also the option to make that bet Each Way, but is that all? At some betting sites that is all you will get to choose but others go that extra mile and bring you so much more. There can be odds for betting without the favourite, to finish in the top 2 or 3, you can for some races bet what distance the winner will be victorious by and even on how many horses will finish the race. The best betting sites will have the largest amount of options for you to choose from.

  • Additional Features -  Some bookmakers provide some extra details. Some live streaming services do not just show you the race, but before the off it displays for you the last race each horse was involved in. You can even use the interface to compare horses with variables such as flat speed and who the trainer or jockey is. Skybet has this for one and it is an incredible piece of kit. Another nice touch Skybet offer is that if you have previously bet on a horse with them, then they will Email you the next time that horse is racing again so you don’t miss their next run!

Top Ranked Horse Racing Betting Site - Geoff Banks

UK players only - 18+ - BeGambleAware

Amongst some stiff opposition our recommendation as the best horse racing betting site in the UK is Geoff Banks. Geoff Banks is the son of a legendary bookmaking pioneer John Banks, who was for a long time one of the highest profile bookmakers in the country, with a penchant for laying fearless wagers and known for paying out with a smile. Geoff took over his father's business in 1998 after working alongside him for many years. Geoff's heart lies in horse racing. To that end he offers great deals for his clients - best odds guaranteed and paying out first past the post which both result in extra cash in your pocket, with bets already placed at seriously competitive odds. More recently there has been the addition of a refund if 2nd up to £100 on all UK and Irish races with over 8 runners and an SP favourite over Evens. Probably the best horse racing bonus available today.

Furthermore, they live stream every race, all day long, and you can watch just by logging in. The homepage acts as a TV basically and there is no need to have had a bet or even to have money in your account, you can watch along to the races. If you have not got an account they even have a £30 Welcome bonus available, all for just a £10 initial deposit and bet.

✅ Best Odds Guaranteed on all UK and Irish Horse Races

✅ Every horse race live streamed every day

✅ Refund if second offers on all qualifying races

✅ Pay first past the post AND official result

Bookmakers with Cash Out

The idea of cashing out a bet sounds great, you are guaranteeing a profit if your bet is winning, what is not to like? Well, we should point out that the bookmakers do not offer you the true value of your bet when you cash out and you are in the long run costing yourself money, not saving yourself money. 

An example, you have 10 bets of £100 at Evens and they are all winning towards the end of the game, if they run to their conclusion each wins £100 profit. You can Cash out the bets for £175 which means £75 profit no matter what, or you can let it ride and potentially lose £100. When it is put like that you can understand why people take the profit BUT… it is bad value. Because if the bookmakers are offering you £75 profit then the true odds is probably 1/10 on. What this means is:

Cash out all 10 bets, and you get £75 profit x 10, so you win +£750 in total.

Do NOT cash out any bets, one of the ten will have a late equalising goal to mean you lose £100 but on the other 9 bets you won £100. 9 x £100 is £900 profit, minus the one losing bet of £100 means a Net total of +£800. 

Although it is nice to have won every game, and this is why they cash out, because nobody likes the feeling of a loss, but it is bad value. You will make more money if you stomach the loss and let your bets ride to their conclusion.

That being said, lets turn our attention to some of the betting sites that allow the cashing out of bets and explain what we look for if you are going to be doing it and then you will hopefully see why we have chosen these to be the best.

High Cash out offers - The best Cash out betting sites will allow offer you good value on your bet but remember, they will all offer you less value than you already have. It is very hard to calculate the true value of your bet yourself but it is possible to use exchange odds on the lay side to get a good idea. 

Partial Cash out - Some betting sites give more control than others about how much you can cash out. Instead of being given a binary choice of, “Take £175 or let it ride” some sites have a handy slider allowing you to sacrifice different amounts of your winnings, in order to eliminate some or all of your risk. Some people like to cash out their stake amount so that no matter what they can not lose £s but they still have a chunk of profit if the bet comes in.

Top Ranked Cash Out Betting Site - Ladbrokes

UK players only - 18+ - BeGambleAware

Ladbrokes are a big name in the bookmaker industry and with good reason. Whatever you’re looking to place a wager on, you’re likely to find it at Ladbrokes. They have cash out options for most (but not all) of their bets. You can cash out single bets In play or even before the game has begun if you have second thoughts. You can also Cash out Accas which may be doing well but you have some doubts about the last legs. Being able to use partial cash out vie the user friendly slider bar makes Ladbrokes the best Cash out betting site.

In-Play Bookmakers 

It is incredibly likely that at some point in time you will want to bet on a game that is already in progress and is therefore “live”. This is known as betting “In play” and it is now a fundamental part of most bookmakers offering to their customers. It originally was just a few markets such as who will win and the over/under 2.5 goals markets, very basic and with very poor odds which updated infrequently. These days it is a very different kettle of fish, In play betting has expanded to cover most (but not all) events, and has now got a large number of betting markets to choose from, with competitive odds that frequently change to reflect the current situation. When we consider who is the best In play betting site we consider things such as…

Number of markets covered? - When are betting In play you will want to have as much choice as to what to bet on as possible. Some markets are a given such as who will win the game, but, depending on the sport there can be some incredibly short term markets which increase the excitement all throughout the game, for example tennis can be who will win the next point, or cricket can bet on what will happen next ball!

How quickly bets are accepted? - There is nothing worse than placing a bet and having it hanging, not knowing whether the bet is accepted or not. There is always some delay in an attempt to prevent people with faster streams from taking unfair advantage of the situation but a delay of more than one phase of play is unacceptable. 

What the bet limits are like? - All bookmakers have limits as to how much you can bet on one thing at any given time, and this applies to bets placed pre match as well as bets placed In play. In play bets have notably lower limits which is not usually a problem but it can be for some, and the best In play betting sites will allow a decent amount all the time.

Do they have any bonuses or promotions? - It is possible to find various promotions and bonuses specific to In play bets. They are sometimes things like “Bet £10 In play on the X vs X game tonight and if it loses get a £10 Free bet” or similar, these are even on the bookmaker's website or they can be Emailed to specific accounts. Another promotion is that a bookmaker may refund a certain % of losses on all In play bets each week or each month, SkyBet is one who does this:

Do they have decent stats and infographics? - Some betting sites will literally just show the odds for what you can bet on, other sites may give a nice graphic display showing the current state of play, who has the ball in a football game and what they are doing with it, who is about to serve in a tennis game, etc etc, which is much better. There is also the possibility to show in game statistics, how a current team is doing in terms of shots on target, cards and corners given, etc etc, which is ideally what you want. Finally it is also nice to have a live stream of an event so you can bet on an event you are actually watching. We look at that in more detail next.

Top Ranked Live Betting Site - Betfair Exchange

UK players only - 18+ - BeGambleAware

Betfair revolutionised horse racing betting at the turn of the century when they launched their betting exchange to the UK public. This new technology was ideal for betting In play because it freed Betfair from having to monitor multiple markets and constantly price them up instead of handing responsibility to their customers. The ability to back and lay bets, to hedge positions as the game goes on bred a generation of sports traders making money not from the results, but from what happened to the prices (odds) as the games wore on. Betfair were the first betting exchange which allowed you to cash out, either manually, or by using a convenient button and the value they give you doing so dwarfs the In play cash out amounts from their rivals.  

Live Streaming Betting Sites 

Live streaming is basically being able to watch the games, matches, and races that you have bet on TV, either on your desktop PC or via a mobile device (either a tablet or your phone). It is most common to display Horse racing and Dog racing from around the UK but other sports have varying amounts of coverage too. The quality of the streams and the number of events which are streamed vary from betting site to betting site, as do the qualifying criteria required to watch. 

When considering which betting site has the best live streaming there are not so many variables, the ones we look at are:

Criteria to watch:

  • Which sports are covered

  • How well is it integrated into the site

Top Ranked Live Streaming Site - Unibet

#ad / 18+. New customers only. Min Dep £10. Debit cards only. Opt in for bonus funds. Wagering, sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Sports bonus must be wagered before using the casino bonus. Valid for 7 days. Geographical Restrictions and Full T&Cs apply. www.begambleaware.org

At Unibet they have gone further than most in terms of both the quantity and quality of their live streaming, as well as how it is integrated into their site. With “Watch and Bet” it is particularly exciting because it’s the very first betting site to offer punters the chance to watch sporting events live in full-screen mode via their mobile app, and also place bets without leaving the stream. This means that you can place your wager without missing any of the action. In order to watch along you must have a funded account but you do not need to have bet on any of the events.

Bonuses Available at UK Bookmakers

Promotional bonuses to either attract new customers or reward existing ones have always been a big part of the UK online betting sites attraction. They can be very generous at times and who doesn’t like Free money? There are various types of bonuses from no deposit Free bets, Wagering activated Free bets, Odds boosts, Cashable deposit bonuses, Risk Free bets, and the list goes on and on.

You would be forgiven for asking the question “Why”?  Well, that is a good question and it comes down to the fact that sometimes the bookmakers really do want you to win because if nobody ever wins then it is no fun and people won't keep doing it. This is especially true of Welcome bonuses and can go some way to explaining why they are often so generous. It is very unlikely that somebody will join a bookmaker for the very first time, deposit their hard earned money, lose it, and think “that was good I will do that again”. Betting sites want customers to win the first time so people see how much fun winning is, they will possibly think it is easy to do, and they will definitely remember that feeling and come back again, and again, hoping to replicate it. This is why they put the odds in your favour, all the bonuses mean that the odds are in your favour and statistically you should win, at the very least it will take you longer to lose.

Top 5 Hot Welcome Bonuses for 2024

Bookmaker

Qualifying Stake

Bonus amount

Key Terms

Bet365

£10

£50 of Free bets

Deposit £10 and wager it with min odds of 5/1 (1.2). A 500% bonus will be credited on qualifying bet settlement.

Betfred

£10

£40 of bonuses

New 18+ UK customers only. Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.


10bet

£100

£50 cashable bonus

Make a deposit of at least £15. Use code PLAY10 to

get a 50% matched bonus up to £50. To withdraw wager a total of 8 times deposit + bonus, with the max qualifying bet stake equal to your initial bonus amount. Bonus expires after 60 days. Min odds of 4/5 on singles, or 2/5 per leg for an Acca.

Ladbrokes

£5

£20

Deposit and bet £5 on any sport. (Minimum odds 1/2). Your account will be credited with 1 x £20 Free bet instantly.

There are many different types of promotional bonus offers awarded by the UK betting sites, not just the Welcome bonus but Existing user bonuses too. We will describe some of the promotional offers that you may come across.

The top betting sites are… 

Here at Legalbet we have also categorised the top betting sites and their features to make them easier for you to find. They are:

By Sport: Football | Tennis | Boxing | Cricket | Snooker | Golf | UFC | Darts | Greyhound | Rugby | Horse Racing | Basketball | Baseball | Formula 1 | Ice Hockey (NHL) | Volleyball | Cycling | Netball | AFL

By Payment Systems: PayPal | Skrill | Klarna | Boku | Debit Cards | Apple Pay | Paysafecard | Neteller | Google Pay | Prepaid Cards | Revolut

By Features: Cash Out | £5 Minimum Deposit | Minimum Bet Sizing | Live Streaming Betting Exchanges | Safest | Fast Withdrawal | Daily Free Games | New Betting Sites | Horse Betting Apps | Football Betting Apps | Virtual Sports Betting Sites

By Events: Politics | WWE | NRL Grand Final | MLB World Series | Euro 2024

By Esports: CS:GO | Dota 2League of Legends | PUBG | Valorant | FIFA | CS:GO Betting Sites with Paypal

FAQ

What’s the best betting site in the UK?

It is not really possible to say who is the best because everyone looks for and values different things, and there is not one bookmaker who is best at everything. One may be best for odds, one may be best for a range of markets, one may have the best Free bets, another the best live streaming, another the best In play betting interface, and the list goes on and on. We have listed which we think are among the best, and the reasons why, in the article above.

Is sports betting online legal in the UK?

The short answer is yes, sports betting online in the UK s perfectly legal. There are the caveats that you must be 18+ years old, be using your own money, not betting on an event you are competing in (or have an interest in), and the bookmaker is licenced by the UK Gambling Commission.

How old do you have to be to bet on sports?

In the UK you must be 18 years old to legally place a bet on a sporting event. 

How long does it take to open an online betting account?

This question is a little bit like how long is a piece of string, because there is no one answer, it will vary from person to person and from betting site to betting site. Bookmakers do try their best to make signing up as quick and easy as possible though, so on average it should take you a little less than five minutes.

What is the biggest UK bookmaker?

Well it depends on what definition of “biggest” we are using. There are many ways you can argue something is the biggest, it could be who has the most staff, the highest turnover, the largest market value, the largest number of shops, or who operates in the most countries. For most of these metrics the largest bookmaker in the UK is the Entain Group, which includes the brands Ladbrokes and Coral.

What’s the best betting app?

To say which is “best” does come down to personal preference and what is best for one person will not necessarily be the best thing for the next person. We have looked at some of the betting apps we consider to be contenders for the title of the best betting app in this article, so you can read what we think in more detail there. 

Are new betting sites safe and trustworthy?

As a rule we would have to say yes, because in order to operate they must have a licence from the UK Gambling Commission and that gives them a fair amount of legitimacy. However, just by having a licence does not mean you know how to price up events and run a profitable bookmaker, and it is just a fact that newer sites are much more likely to cease trading than older ones. If they cease trading whilst you have a balance in your account or outstanding bets then you are very likely to lose that money.

What betting sites give you a Free bet?

At the time of writing virtually all betting sites give you a Free bet of one kind or another, either in the form of a Welcome bonus or as an existing user offer. For a guide to the current offers you can visit our UK bookmakers bonus page HERE

Can betting sites ban you?

Yes they can ban you if you breach their terms and conditions but this is very rare. What is more likely to happen if they do not want you as a customer is to limit your max bet stake to pennies, which means although you can still bet there, it is fairly meaningless to win or lose, so not worth your time.

Can you bet with a credit card at UK betting sites?

No you can not, this was banned in early 2020 in an effort to reduce the amount of problem gambling. Not only can you not deposit with a credit card directly you also can not use any other source of funds (such as an E-wallet) if they have ever been funded by a credit card.

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Sponsored

The "Sponsored" icon means that the position of the bookmaker in this list is determined on a commercial basis.

The ratings on Legalbet are compiled as honestly and objectively as possible, so we indicate "Not for sale" on them to make it clear which are based on merit.

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