Bet365 Review & Rating 2025

The margin for Bet365 has been calculated by taking the odds available on a range of markets and leagues from around the world. The average of these odds when combined leads us to lableing the odds at each site: 

From 1% to 5%: Good value

Over 5% to 7%: Average value

Over 7% to 10%: Poor value

Football

We got our results by taking into account the odds for final result outcomes measured in line with the over / under for different football leagues. Getting the average results using this method, we were able to obtain the margins for each league and the overall betting margin for the bookmaker. The latest results for Bet365 are:

UK Leagues (Premier League & Championship)

4.96%

European Leagues (La Liga, Serie A, Bundesliga)

5.25%

Rest of the World (Turkish Süper Lig, Australian A League, United States MLS)

6.01%

Bet365's average margin is 5.4% for football and falls in the normal category. The data and specifics of how these odds were complied can be viewed at the link below:

Bookmakers margin

Range of Sports: Bet365 cover 41 different sports from all around the world, they are:

Alpine Skiing, American Football, Australian Rules, Bandy, Baseball, Basketball, Biathlon, Bowls, Boxing, Cricket, Cross Country Skiing, Cycling, Darts, Esports, Fantasy Sports, Floorball, Formula 1, Futsal, Gaelic Sports, Golf, Greyhounds, Handball, Horse Racing, Ice Hockey, Lacrosse, MMA, Motor Sports, Netball, Politics, Rugby League, Rugby Union, Skating, Ski Jumping, Snooker, Soccer, Speedway, Sumo, Surfing, Table Tennis, Tennis, Trotting, Virtual Sports, Volleyball, Water Polo, Winter Sports.

Range of Betting Markets

The number of betting markets as we have mentioned already is vast. Last Season a single Premier League football match could have as many as 100 different bets to choose from. They are particularly good at having a greater range of Asian Handicaps and European Handicaps than most of the competition.

Betting Odds and Limits

Bet365 really makes a name for itself because of the truly exceptional value odds you can find AND simultaneously get a decent amount of money down on, unlike some other sites who may go to 3/1 and then limit it to a £10 stake. Bet365 are not always the best odds available but they are always close, and they regularly come top for Horse Racing and Asian Handicap bets on major Football games. The average payout overall is reported as 93.6% which is surprisingly low but is weighted down because of the number of markets available, some of the more niche markets other bookmakers don’t have will have a higher margin, if it was comparing just the top markets, Bet365 would be higher.

Bet365 has a very wide range of different sports available to place bets in-play. This includes soccer, tennis, basketball, cricket, darts, Esports, floorball, greyhounds, handball, horse racing, ice hockey, snooker, table tennis, volleyball, and virtual sports.

Live Streaming

There is an equally large selection of sports available for live streaming, but customers do need to be logged in with a positive balance in their Bet365 account, in order to access the live streaming for each event. There is, however, no need to place a bet in order to enjoy the live streaming of any of the events provided. 

Bet365 offers a very smart sports betting app,  which has already been downloaded by many of their loyal customers. The app is free and is available for all Android and iOS customers via Google Play or the App Store.

Registering at Bet365 is simple and straightforward. Follow this step by step guide to find out how:

1. Visit the Bet365 website.

2. Click where it says ‘join’ in the top right hand corner.

3. You will then be asked to enter personal information such as your name, address, date of birth and contact details. You can also opt in or out of receiving promotional emails.

4. Continue to the bottom of the page where you will be asked to create a username and password. You can also enter any promotional code you may have, here. 

5. Finally, tick the box to confirm that you are aged over 18 and have read the Terms and Conditions, privacy notice etc.

6. Click ‘Join Bet365 and your registration will be complete!

It is easy to deposit funds at Bet365. Here is a step by step guide to demonstrate how to add money to your Bet365 account, for the first time.

1. Log in to your Bet365 account.
2. Click ‘deposit’ in the top right hand corner.
3. Use the arrows at the top of the payment screen to view the different payment options available.
4. Select your chosen deposit method. In this example, we have chosen to deposit using a debit card. It is worth noting that most bookmakers will expect your first deposit to be made via debit card, in order to be eligible for any Welcome Bonus. Bet365 is no different.
5. Enter your payment details into the required fields.
6. Enter the amount you wish to deposit.

7. Tick the box to accept any Welcome Offer you might like to take advantage of.

8. Scroll down to the bottom of the page, where you will be invited to set a deposit limit.

9. Tick the box to accept the Terms and Conditions associated with the deposit, then click the ‘Deposit’ button. 

10. The funds should then appear instantly in your account.

Betting at Bet365 is fairly intuitive, once you have taken some time to click around the website to understand how it is organised and the language used. In this step by step guide, we demonstrate how to place a bet at Bet365. 

1. Log in to your Bet365 account.
2. If your chosen bet is not immediately obvious from the homepage, scroll down the alphabetical list of sports on the left hand side. Football is listed as Soccer.
3. Click on your chosen sport to view the page for that sport. You will need to scroll down past the featured bets, Bet Boosts and promotions, to view the various competitions available to wager on.

4. In this example, we want to bet on the Champions League, so we will click on the link to take us to the page of Champions League events to bet on. At Bet365, this is listed as the ‘England Championship’.

5. We can then view the football matches available to bet on. Here, the outright markets are shown. If you click on the number to the right of the outright odds (shown here as 75 for the Rotherham vs Blackburn match, for example) you will be able to view all of the possible bet selections related to that particular match.

6. We want to bet on Preston vs Norwich, so we need to scroll down to view the odds for that match. 

7. Next, select the odds for the team that you want to win. In this example, we have selected Preston.

8.  The chosen selection will appear in the betslip, which pops up at the bottom of the page.

9. Next, enter your chosen stake in the ‘Set Stake’ field. The betslip will change to show your potential returns.

10. Finally, check the details on the betslip are correct, then click ‘Place Bet’ to confirm your wager. 

Withdrawing funds at Bet365 is not completely obvious at first glance. In this step by step guide, we demonstrate how to complete a withdrawal.

1. Log in to your Bet365 account.

2. Access your account by clicking on the circular symbol of a person in the top right hand corner of the homepage.

3.  This will open a new menu. Click on the bank icon, which is displayed as a picture of a wallet.
4.  The following page will show your balances. Click the ‘withdraw’ button on this page.
5.  From here, you can select your chosen withdrawal method.
6.  Enter the required information, along with the amount you wish to withdraw.
7.  Click to confirm your withdrawal.

Bet365 are licensed by the UK Gambling Commission, their license number is 55148. At the time of writing there were no regulatory actions against them.

• Email - support-eng@customerservices365.com

• Web Message - From your Bet365 account inbox

• Live Chat - 24/7

• Post - Customer Services, Bet365 House, Media Way, Stoke-on-Trent, Staffordshire, ST1 5SZ, United Kingdom.

Bet365 have 24/7 Live Chat Support, although it is not immediately obvious how to access this. There is a comprehensive help section on the Bet365 website, which can be accessed by clicking on the help button in the top right hand corner of the homepage. Once one of the articles within the help menu has been opened, it then gives customers the option to contact Bet365 Customer Support, if the article has not resolved the customers’ query.

Our reviewer found the Customer Services Live Chat to be fairly efficient, although it did take some persistence and typing of, ‘please can I speak to a real person?’ twice, before the equally persistent virtual assistant conceded that they could not, in fact, resolve the query with their auto-responses. Once this concession had been made, it took less than five minutes to be connected to a human operator and have the query resolved.  

Bet365 has a casino section on its website, which can be accessed via the ‘casino’ tab at the top of the main Bet365 homepage. As well as the regular casino favourites such as blackjack, roulette and baccarat, there are hundreds of other slots games available, including some exciting titles in the Age of the Gods series of slots.

Software 

Bet365 Casino has one of the largest range of games that you will find. They are made up from many different software providers including the big names Microgaming, Playtech, NextGen Gaming, NetEnt, Ash Gaming, Quickspin, Blueprint Gaming, And more… We counted well over 200 different slots to choose from, over 20 varieties of Roulette and a dozen types of Blackjack. This is also not forgetting all the video pokers and other table game favourites.

Live Casino

The Bet365 live casino is regulated by the British Gambling Commission, who ensure that strict standards are adhered to. The site is SSL encrypted, to keep any of your personal data shared with the site safe. 

Live croupiers talk through games such as roulette, blackjack and poker, spinning the wheel, dealing the cards and interacting with customers who are engaging with the casino community via the live chat feature for each game.

 As well as these croupier-led games, there is a wide variety of game show games with differing formats, also led by live hosts who talk through the games and engage with the community at home. 

Founded in:  2000

Owners: Hillside (UK Sports) ENC

Customers: 80 million

Sponsors: Stoke City football club, PFC Slavia Sofia football club, UK greyhound racing, Ultimate Fighting Championship (UFC), Boxxer, Spotlight Sports Group, Sports Information Services.

Registered Office: Hillside (UK Sports) ENC, Office 1/2373, Level G, Quantum House, 75 Abate Rigord Street, Ta’Xbiex, XBX 1120, Malta.

Licence number: 55148

Email: support-eng@customerservices365.com

Phone:  0800 028 8365